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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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Successful search strategies involve your entire organization and that's no easy feat. To help, we’ve developed a methodology, training, and a custom reporting suite to measure your progress and surface important issues.
We don't offer search engine optimization. We help you understand your audiences (who search) and solve their problems.
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March 24, 2009
Transforming the Relationship Between Citizens and Government: Making Content Findable Online
Thursday Congressman Honda asked, “how can congress take advantage of web 2.0 technologies to transform the relationship between citizens and government?” He noted that “A dramatic shift in perspective is needed before that need can be met. Instead of databases becoming available as a result of Freedom Of Information Act requests, government officials should be required to justify why any public data should not be freely available to the taxpayers who paid for its creation.” He asked for input on what web 2.0 features he should add to his website to take advantage of today’s online world.
The most important feature government web sites can add isn’t really feature at all. But it would absolutely transform the relationship between citizens and government and make an amazing array of public data available. What’s this magic feature?
Make government web sites search engine friendly.
