When I was speaking at BlogHer on Friday, the thing people wanted to know about most was how to actually implement the things we were talking about. (Well, actually, the first question was what the heck is up with that domain name? Seriously, you’re trying to break into porn, right? And the second question was, so you left Google, huh? What, did you get tired of seeing puppies and rainbows and fireworks everyday? But then third was about implementation.)

I talked about the basics of what you should look at in your site to help you get traffic through search engines, and I did a fairly comprehensive write up of the subject when I spoke at BlogHer Business in March, so this time, I thought I’d jump right into some examples of implementation.

Why should you care about being found through search engines? Well, a lot of people are searching out there. According to comScore, Americans did 8 billion searches in June. Each search is for something specific and if you can provide exactly what someone is looking for, you’ve gained a loyal visitor who will keep coming back and will spread the word (and maybe some links) about your site.

So how do you make sure your site shows up for these searches?

You should look at three things:

1. Relevance
2. Discoverability
3. Crawlability

I wrote all this up as one post but then it ended up being this crazy long thing and I figured I should break it into parts. So, just click on the above links to get started. And I hope you have some popcorn, a comfy chair, and a whole heck of a lot of time.

I tried to stick with the basics, but if you have any questions, please post them!

You can also check out the presentation Elise Bauer and I did, as well as get lots more about what Elise covered (the technology around community building) on her site.

Happy blogging!