Category: Social Media

You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a “_____ killer”, when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in … Continue reading »

I noticed on Techmeme today that a chiropractor has sued an ex-patient for posting a negative review of his practice on Yelp. Much of the commentary has been around whether it’s risky for people online to post things that are negative. You might get sued if you’re not careful. Will this case set … Continue reading »

Social media has taken over. Companies now realize how powerful it is for raising brand awareness and engaging with customers. But a lot of money can be lost if a social media campaign is not efficiently conducted. Watch the video

As I was logging into Facebook to check out the redesign, I noticed this little checkbox to “set Facebook as your home page”. I don’t recall seeing that before. I am impressed that it’s not selected by default. Once they get all those default home pages, they just need to expand their partnership … Continue reading »

On Tuesday, I gave a webinar on how businesses can use social networking to learn about their customers, deepen their relationships with customers, and provide more effective and responsive customer service. You can view the archived version of the webinar for free. When you click that link, it looks like it’s for registration … Continue reading »

You’ve signed up for LinkedIn, created a profile on Facebook, and joined Twitter. Now what? Everyone’s talking about how social networking is a great way to build brand loyalty, increase customer service and drive more traffic. But how? Not only must you learn how to build a profile and engage with other users … Continue reading »