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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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Successful search strategies involve your entire organization and that's no easy feat. To help, we’ve developed a methodology, training, and a custom reporting suite to measure your progress and surface important issues.
We don't offer search engine optimization. We help you understand your audiences (who search) and solve their problems.
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October 31, 2007
Social Networking Through Search: Hakia Helps You Meet Others
Hakia, a natural language search engine, has just added a new spin to search: social networking. Their new Meet Others feature lets you connect with others who are searching for the same things you are.
Since Hakia processes queries differently than old school search engines such as Google, you aren’t just matched up with people who typed in the exact query you did — you’re matched with a larger set of searchers that Hakia thinks are looking for the same things you are based on natural language processing. For instance, if you’re searching for “what drug treats a headache,” Hakia processes the semantic relationships between words and may deduce that someone searching for “what medicine relieves migraines” is a match. And that type of processing is the crux of how Hakia wants to differentiate itself.
Read more on Search Engine Land
