Buy The Book
Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up you copy today from Amazon.com.
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How We Can Help
Training | Technical Assessments | Strategy | Best Practices Development
We provide education and training, custom reporting, and in-depth technical assessment, and strategic consulting to organizations to help you maximize audience engagement and customer acquisition through organic search. We go beyond typical search engine optimization to help you create content and products that solve people’s problems. We ensure your site’s technical architecture can be easily crawled and indexed by search engines. And we give you actionable metrics to measure your progress and make improvements. To put Nine By Blue to work for you, contact us today.
Generally, our engagements are customized to fit your needs, but often fall into these categories:
Training
We can come to your organization and provide training workshops in the following areas:
- Technical Training: In-depth detail for developers about the technical infrastructure issues that impact how search engines crawl and index pages and solutions for tough problems.
- Content Training: Includes page construction, keyword research, and building best practices for search into content creation and marketing processes.
- Strategy Workshops: Workshops for executives, product managers, or anyone involved in business, product, or content strategy. We help you develop personae based on business goals and target audiences and to create a strategic road map for content and product strategy that includes visibility in organic search.
Technical Site Assessment and Diagnosis
The best content in the world will never be visible in search if search engine bots can’t crawl the URLs and fully extract the content. We can provide full analysis of any obstacles that search engines have crawling, indexing, or ranking the content on the site, as well as recommendations for solutions based on your environment. We can also troubleshoot technical problems and support site migrations.
A solid search strategy isn’t based on content alone. It’s based on your business and revenue goals, the key value propositions you offer, your target audiences, and what tasks they need to accomplish. We can help assess the existing content on your site as well as recommend strategic areas worthy of investment. For more details on how we take an integrated approach to search and product strategy, see our founder Vanessa Fox’s book, Marketing the Age of Google.
Building Search Best Practices Into An Organization
We commonly help companies enhance their in-house technical, marketing, content creation, and product development workflows to include search best practices. You don’t want to keep chasing down and fixing the same problems over and over and you want to take advantage of search data as you develop new products and features and work on new strategies for audience engagement.