To round out our last episode of 2007, we brought our good friend and search industry celebrity, Vanessa Fox, into Whiteboard studios to talk about Vertical Search (or Search 3.0, if you will). Vertical, Blended, Shaken, Stirred…however you like your search results mixed, this aspect is one that is becoming increasingly more important in our industry. As the engines work harder to integrate results, it offers tremendous opportunities (and challenges) in getting different content media for the same site to rank for target terms.

Watch the vide