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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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September 27, 2007
Searchification. Because Microsoft Can Make Up Search Words Too.
Yesterday, I live blogged the Microsoft Live Search Searchification Day for Search Engine Land. Todd did some live blogging too. We both somehow managed to type actual words you find in dictionaries despite being in a room where no beverages — even coffee or diet coke! — was allowed.
I was blogging live and blogging Live and yes, we mocked our Microsoft friends a little about that branding, because even though the name changed a long time ago, mocking that just never gets old.
I have lots more to say about that when I’m not about to get on a plane, but for now, I only have time for links. I have also been continuing my people search series for Search Engine Land. I wrote about Spock last week and will be posting the next in the series shortly. I’ve also been talking on the Zillow blog about the NY Times opening up and how I’m speaking at the SMX Local and Mobile conference next week.
And if it seems like I’m just stealing writing I’ve already done to make it seem like I’m writing now, all I can say is remind you that I was allowed very little coffee yesterday and it takes a while to recover from that. I’m drinking some now, so I have confidence that I will overcome this non-caffeinated setback in no time.
Vanessa when you can’t get coffee get a red bull, I warn you though it’s more addictive than coffee but it’s well worth it!
A real question regarding the 302 sword post – I was using rewriterule in .htaccess to show se friendly urls, but it after and accidental deleting I haven’t put them back in yet, would using 301′s be more effective or less tedious than the rewrites and how do the bots feel about them?
Thanks
spelling- should have read 301 sword post….Still caffeinating here..
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OK, so Microsoft has searchification, but you have to go to Ask to get getification, so that’s not very impressive. What’s the point of searchofying when it doesn’t lead to getofying?
By the way, don’t you think “getification” sounds a bit too much like the opposite of “gentrification”?
Was this article pointed at Zillow? It even uses zillions (I think that was a psychological slip) as the number reference.
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Avoid publishing stubs: Users don’t like seeing “empty” pages, so avoid placeholders where possible. This means not publishing (or at least blocking) pages with zero reviews, no real estate listings, etc., so users (and bots) aren’t subjected to a zillion instances of “Below you’ll find a superb list of all the great rental opportunities in [insert cityname]…” with no actual listings.”
Pretty funny if so . . .
BTW, Smallville Premiere ROCKED!!
Barry, you should be able to do a 301/rewrite combination with your htaccess file. You can add something like this to the end of the rule:
[R=301,L]
Heh. David, not that I know of.