Buy The Book
Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up you copy today from Amazon.com.
More Information »
Category: Technical Web Development
April 24, 2008
Search engine optimization (SEO) isn’t a marketing gimmick, spammy scheme, or destroyer of web usability. It’s a fundamental building block of effective infrastructure design that ensures web applications can thrive in an online environment in which potential customers turn to search first. It also can dramatically improve site usability and visitor happiness.
Watch this space for design patterns, code snippets, case studies, and implementation techniques for elegant code that both ensures potential customers can find your site online as well as provides them a compelling experience once they arrive.
Learn more about us and our philosophy.
Here are our slides from our recent Web2.0 Presentation:
The Truth About Seo
View more presentations from Jane Robot.
How Search Engines Work
View more presentations from Jane Robot.
Search for Developers: Building Pages
View more presentations from Jane Robot.
04 Architecting Navigation
View more presentations from Jane Robot.
Marketing And Development
View more presentations from Jane Robot.
Diagnosing Issues
View more presentations from Jane Robot.
87 Comments
Leave a Reply
Welcome to the Nine By Blog where you'll find commentary and breaking news from the online marketing industry. Be sure to join in the discussion in the comments section. For reference material and detailed analysis visit the learning center.
Categories
- Blog (183)
- Technical Web Development (23)
- SEO Fundamentals (4)
- Ranking and Display (3)
- Integrated Marketing (26)
- Events (9)
- Content Strategy (29)
The name is fantastic. I look forward to watching this new project grow.
Thanks for the fantastic presentation.
The presentations are ok, i like the way you mixed ‘em up but i think it would have helped a lot if you could have stuffed a bit more content… they tend to be a bit too short.
Thanks for posting this set of checklists – its good to have something like this to remember to go through every time. I think sometimes this stuff gets so "typical" that we should all have a checklist to make sure we don’t overlook one of the them.
Thanks for importable presentation and the place of checklist here.
This presentation is good. you have covered good point in this the topic.
Hi Vanessa,
I just wanted to say thanks for the terrific presentation. I found the slides some time ago at SlideShare, but did not really have the time to finish watching them all. Finally I found the time to go through the entire presentation and was really good. I like the diagrams and the case studies the most.
Just one quick request. It will be nice if in the future you can add a bit more information about your case studies. I’m sure your perspective will be interesting and refreshing.
Great job!
Augusto Ellacuriaga
Hi Venessa,
Once again great stuff. Have been thinking a bit lately about ASP.NET and CMS systems – what is your take on that, do they both bring about to many problems seen with the SEO glasses on, or are there no problems implementing them both on say 1.000+ page sites or even smaller?
In my own experience with CMS systems, then yes, you can do SEO on them, but it is an up-hill struggle all the way.
Interesting I guess its about finding a happy medium between the users and search engines needs. Nice presentations.
Hello Vanessa,
a lot of thanks for this Presentation slides.
Greets Bodenmais
Interesting I guess its about finding a happy medium between the users and search engines needs. Nice presentations.Finally I found the time to go through the entire presentation and was really good. I like the diagrams and the case studies the most.
<a href="http://www.parfumy.com/">beauty shop</a>
Thanks for importable presentation and the place of checklist here.
A great presentation..Thanks for this article..You can get important topic that could help us a lot.
thanks you
I wish I could get this through the average persons head. Just making things search engine firendly does not mean sacrafice in other areas. But, there are different designs needed for different marketing systems.
SEO is a very important role with design, you would be so surprised as to how many actual designers out there think they can design for web, it’s extremely frustrating as a web development company owner. We have tried to work with clients ’3rd party designers’ its always a mess. I do not recommend it , anyhow this is powerful insight and advice thinks for the info on the patterns, I suggest everyone should read it!
Interesting I guess its about finding a happy medium between the users and search engines needs. Nice presentations.
Jeeze, it must have take a log time to put this together.
Hello Vanessa,
a lot of thanks for this Presentation slides.
Greets Bodenmais
thanks
danke ciger
That is an awesome presentation and well help lot of web designer. Thank you for sharing it to us.
<A href=http://www.advancedentalclinic.com/>dentist essex</a>
Hey,
It is really superb, When I just googled for design patterns for web designers, I have got this page, This is helpful in my careeer as a webdesigner, I like to get more reference related to J2EE too, If you have any reference, Please share with us,
Cheers,
Ishan
[url=http://www.advancedentalclinic.com/]dentist essex [/url]
[url="http://www.advancedentalclinic.com/"dentist essex [/url]
Just by superficially looking at the content, I can see that is well structure and is practical information. Good job!
Bookmarking this excellent information. Thank you.
thanks for the info
Great information. Thanks for sharing!
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
* Review of your site content or structure
* Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
* Content development
* Management of online business development campaigns
* Keyword research
* SEO training
* Expertise in specific markets and geographies.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Really great, Very helpful for us to work on our final year project for IT degree. Thanks a lot for this post, hope to get more reference/info on this too,
Great site. I can use this to help me, to explore more programming language and to learn more. Thank you for sharing it with us.
<a href="http://www.Netwind.com">mcse training</a>
Fantastic, the resource information that you have shared is great. It will be a great help to me.
<a href="http://www.achadirect.com">wholesale body jewelry</a>
Very nice and informative site… you a great help to programmer who are searching for more ideas and resources to learn more.
<a href="http://www.comparegasandelectricity.com ">Compare Electricity Prices</a>
Fantastic, the resource information that you have shared is great. It will be a great help to me.
SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Nice info. I like the post.
Great info – thanks for sharing it with us. We don’t all have fortunes to spend on SEO work. Every little helps!
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
Fantastic, the resource information that you have shared is great. It will be a great help to me.
Selam naber ?
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
I’ve noticed over the last 6 months Google has been really cracked down on duplicate content. From what I’ve seen even 20% duplicate content will get a page pushed out of the main index.
Interesting I guess its about finding a happy medium between the users and search engines needs. Nice presentations.
By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site’s "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Some fantastic information, thanks for sharing. Will definitely be back more often….
thanks for importable presentation and the place of checklist here.
Nice post, always useful to remember to stay search friendly.
Good stuff. But I think rather rudimentary. I personalyl perfer an LSI model.
Excellent Job. Keep up the great works guys I’ve added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I will visit your blog regularly for some latest post.
Keep up the great works guys I’ve added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I will visit your blog regularly for some latest post.
Hey, you have given good info about SEO friendly web design, As far as I know, OFFLINE SEO works a lot rather than ONLINE SEO works(PAGE ON), Thanks a lot buddy.
Hello Vanessa,
Thanks for an informative piece of writing about balancing content and search engine optimization. I went through the presentation and found it very valuable.
Hi Vanessa,
Was searching for a rejig on the SEO review process, found the post over at seomoz by Will and followed the link to here. Great read and very useful resource. Now I’m fully rejigged and ready to roll!
Wes
Great work vanessa! Thank you for the great presentation! i Have found there a much of great information! Thank you very much!
Hi Vanessa
Just found Jane and Robot and love it!
Added to RSS and looking forward to reading more…
Thanks for the relevant posts. I wish you would do a comment about how to use the nofollow tag – as well as the external no follow tag.
Nofollow tags were designed only by Google right? Does Yahoo take account nofollow tags or not?
Thanks for the informative post..
Jessica Nielson of Cheap Holidays 24
http://www.cheapholidays24.co.uk/
This is a great beginners tutorial for any new webmasters getting their first optimization project under way.
I like the post. Great work!
This is by far the best SEO presentation I have found. It is so clear, direct and understandable. Thanks a lot.
Thanks Much!
thanks for the great article!
That was very long rant but ofcourse interesting.
Finally I found the time to go through the entire presentation and was really good.
They both bring about to many problems seen with the SEO glasses on, or are there no problems implementing them.
Regards, Payal, <A HREF=http://my1080phdtv.com/SamsungLN52A650.html>SamsungLN52A650</A>
It’s a fundamental building block of effective infrastructure design that ensures web applications can thrive in an online environment in which potential customers turn to search first.
Regards,<br><A HREF=http://www.codventure.com>Codventure</A>
You have a nice and very informative site here. The links that you have given here, well really help me how to use and do web design. I am in a self study so i need this kind of information and links. <A HREF=http://www.lowcosttraffic.com/>MLM Leads</A>
Thank you admin for the good presentation.
Hi Vanessa, it was so nice of you for sharing this links of Web designers guide. It will really help new web developer to develop a site much easier. You site is very nice and so useful. <A HREF="http://www.resorts360team.com/">Resorts 360</A>
This a very nice site. It is very informative and useful site… It is so nice of you for sharing the links and resources in web designing. Thanks
This is by far the best SEO presentation I have found.
[B]Great and thanks[/b]
Everyone is looking for something related to SEO these days. So this article is going to help so many people like us…..I have a website and I keep myself busy in SEO work the whole day so I really appreciate your efforts here. Thanks!
My business is search engine optimization and I enjoyed reading this article.
This provides another good search engine optimization techniques developers need to adopt.
Thanks for the best seo presentation so far!
thanks you
I like to read any thing related to SEO I came across this blog while searching for something and I like it.
thanks…
Great SEO content!
I´ve subscribed the feeds and bookmarked.
Thanks.
Real SEO is like free advertising – it just takes up lots of time!
Thanks for these presentations. I like the way you’ve made them. Very concise and directed SEO tips. And question: When you mention that only one H1 H2 or H3 tag is per page, do you mean that google only indexes a single H1 tag on the page, and drops any other H1 tag use?
Thanks!
Daerk from How2SellCCTV.com (CCTV Sales Training & Lead Generation)
Nice presentations!
“Architect” is not a verb. Thus, it cannot be conjugated.