Selected Press Clippings
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USA Today: British Petroleum buying search ads to improve image
Google, Bing and Yahoo are seeing a windfall stemming from the Gulf of Mexico oil spill. British Petroleum has begun posting sponsored advertisements that turn up in search queries related to the unfolding ecological disaster. BP is paying to show up as the top sponsored ad when you type search queries such as “BP news,” “oil spill” and “oil spill claims.” The sponsored links take you to a special BP webpage brimming with images, news updates and videos of clean up efforts.
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USA Today: Report: Google curtails Windows use as it ramps up Chrome OS
Don’t take the news reported today in the Financial Times about Google curtailing internal use of Windows because of security concerns at face value. Google doesn’t use Windows very much internally, anyway. “When I worked there, most developers used Unix,” says Vanessa Fox, author of Marketing in the Age of Google.
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USA Today: Google’s Search Market Share Slips As Bing Rivalry Heats Up
Google’s grip on the Internet search market has loosened just a tad. The company’s share of U.S. searches slipped to 64.4% percent in April, down from 65.1% in March, according to comScore. Meanwhile, Yahoo’s share rose to 17.7%, up from 16.9%, while Microsoft Bing crept to 11.8%, up from 11.7%.
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USA Today: Google Expected to Unveil Redesigned Results Pages Today
Google is expected to roll out a complete redesign of its main web pages today, according to recent briefings the search giant has been conducting. Google results pages will be spiffed up with more graphical images and more accessible filtering tools — and look a lot more like Microsoft Bing results pages, search experts say…
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Downtown Devil: SEO Expert Speaks to Cronkite Students
Search engine optimization expert Vanessa Fox spoke to Cronkite students Monday night about the growing need for journalists to understand the crucial role search engines will play in journalism as the online medium continues to grow.
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TechNewsWorld: Big Search Sites Push Canonical Tag to Sweep Up Link Clutter
“Once you add up every combination of color and size [of a t-shirt], you could end up with a huge number of URLs that point to a page that is exactly the same other than the photo and caption. Once you multiply this by every product on the site, you could end up with a much greater number of URLs than you have content pages,” Vanessa Fox, a search engine and search marketing expert with Ninebyblue.com and Searchengineland.com, told TechNewsWorld.
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CNN: They left the corporate cocoon to blossom
Greater freedom is also what inspired Vanessa Fox to resign from her position at Google, where she helped build Webmaster Central, one of the company’s most successful projects… Fox says the challenge of creating something in an evolving space like the Internet was too great to pass up.
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Information Today Newsbreaks: Yahoo! Expands Its Open Strategy With BOSS
Vanessa Fox, writing at SearchEngineLand, says “Overall, this is an interesting idea from Yahoo! Can it shake up the status quo market share? I’m not so sure about that. But it is another sign of Yahoo!’s commitment to the developer community and of their willingness to think creatively about market share (although they may be thinking more about ways to find distribution channels beyond toolbar deals than they are about helping competing search engines be successful).”
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Seattle Business Monthly: Seattle’s Top 25 Innovators and Entrepreneurs
That laundry list of jobs is the price one pays for being among the hottest visionaries around concerning the future of cyberspace.
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In the past two years, the thirty-five ex-Googlers have started or invested in new companies.
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But Vanessa Fox, an editor of Search Engine Land, says most search engines likely view Yahoo! as a competitor and wouldn’t want to include Yahoo! search results on their sites…
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InfoWorld: Adobe, Google, Yahoo enabling Flash searches
It is good that search engines are working with Adobe to surface Flash-based information, but the impact remains to be seen, Fox said.
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LA Times: Laid off? Nothing personal
That sense of online community has become pervasive as more people venture online and the technology advances, said Vanessa Fox…
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London Times: Office staff hit delete in war on e-mail monster
WHEN her computer pinged the arrival of her 30,000th unanswered e-mail, Vanessa Fox dared to fulfil the office worker’s darkest fantasy: she declared “e-mail bankruptcy” and deleted them all.
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USA Today: Fridays go from casual to e-mail-free
Prominent techies are tackling the problem individually by declaring “e-mail bankruptcy” — deleting or archiving an entire in-box and starting over. Among them: prominent tech bloggers Jeff Nolan, Michael Arrington and Vanessa Fox, and venture capitalist Fred Wilson.
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Wall Street Journal: In Search of Traffic
Vanessa Fox, a product manager for Google, says the search engines “all have different things that we’re looking for in our page results.
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Search Engine Land: Vanessa Fox Leaves Google
Vanessa’s been a great resource for many webmasters plus overseen the huge and welcome growth of Google Webmaster Central…
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Business 2.0: Ask Business 2.0 – Tips for restoring your Google rank
First of all, don’t panic. Google product manager Vanessa Fox says, “The Web is dynamic by nature and rankings are always in flux.”
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Wall Street Journal: Start-Ups Make Inroads With Google’s Work Force
Vanessa Fox, 34, a two-year Google veteran who created a service called Webmaster Central to help sites better manage their inclusion in search results recently left the company…
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ComputerWorld: Google, Yahoo and Microsoft partner to help webmasters
“Ultimately, what we care about is the best results for searchers and making things easy for site owners. This really does that,” said Vanessa Fox, product manager for Google’s Webmaster Central.
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GigaOm: Google, Yahoo, Microsoft Team Up for Crawling
Sitemaps is going to help especially with surfacing updates from complex URLs and frequently changing pages at e-commerce sites and user-generated content networks, said product managers Vanessa Fox of Google and Tim Mayer of Yahoo.
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Seattle24×7: Seattle’s Sisters of Search
On the Seattle Web scene, nowhere is the gender transition more visible than at Google’s Kirkland offices, one of the top four outposts in the global Googleverse, where the dominion of Web search tools, Web sitemaps and Web discussion forums is expertly represented by Msss.Vanessa Fox and Amanda Camp.
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Practical Commerce: SEO: Google Cracks Open Its Black Box
Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs and webmasters.
