Buy The Book
Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up you copy today from Amazon.com.
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How To Build Your Audience
How to build traffic by leveraging technology and building robust community. How to optimize your site to build search engine traffic. How to use syndication (RSS) & subscriptions to build recurring traffic. How participating in the bigger blogging community drives traffic and comments. The works.In Categories:Category 2, Media/Academic
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Images and Search Engines
Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.Lunch With Google Webmaster Central
Grab your lunch, grab a seat, get updated on Google web search and lob some questions at the assembled panel of engineers.In Categories:Media/Academic, Corporate
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SEO Friendly Web Application Design
You’ve architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many websites, the answer to this question could have a significant impact on your business. Come learn everything you need to need to know about search engine optimization (SEO) in this session designed specifically for web developers. We’ll cover: best practices, design patterns, tools professionals use to diagnose SEO issues, and a review of common platforms including ASP.Net, IIS, Apache and Wordpress.Startup Metrics 101: Product & Marketing Workshop
This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. We’ll show you how the model works, how to apply it to your business, and we’ll do live “Startup Makeover” reviews for 5-10 companies.In Categories:Media/Academic, Corporate
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Join us on the East side for another Jane and Robot event.
Sponsored by Ignition Partners, we’ll learn about tricky search-related web development issues with AJAX presented by Jeff Pollard, CTO for SEOmoz.org. As usual, we’ll also do a couple live website reviews with the experts and there will be plenty of drinks and snacks!
In Categories:Media/Academic
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Unraveling URLs & Demystifying Domains
Programmed session. Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.CSS, AJAX, Web 2.0 & SEO, Enhanced Listings
Programmed session. This session looks CSS, AJAX and Web 2.0 dynamic design techniques that can cause search engine indexing and ranking issues, with solutions to consider.Enhanced Listings
Programmed session. Yahoo has SearchMonkey. Google has sitelinks management. Even Microsoft is looking at ways to dress-up listings. This session looks at the move toward enhanced listings and how search marketers can tap into them.Flash & SEO
Programmed session. Google is handling Flash in a new way thanks to a partnership with Adobe, and Yahoo may soon do the same. Meanwhile, there are plenty of ‘old’ techniques to make Flash sites search engine friendly. But any of these techniques still don’t mean that Flash issues are solved. More in this session.In Categories:Media/Academic
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The Jane and Robot Developer Summits are your chance to focus on the technical site architecture issues that may be keeping your site from being well-indexed and ranked in search engines.
In Categories:Media/Academic, Corporate, Marketing
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Come and experience first-hand the energy, enthusiasm and excitement of an aima networking event where you will meet industry professionals like yourself who enjoy a shared passion for interactive marketing. Join Atlanta’s foremost group of smart, savvy marketing professionals to expand your knowledge base and network of industry contacts.
In Categories:Media/Academic, Marketing
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The Emergence of the Semantic Web: New Directions in Search and Information Discovery. While market leaders Google and Bing battle it out, new companies are taking search into uncharted territory.
Vanessa will be moderating this event.In Categories:Media/Academic, Corporate, Marketing, Todd Nemet
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Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
In Categories:Media/Academic, Corporate, Marketing
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Personal Democracy Forum is the world’s leading conference exploring and analyzing technology’s impact on politics. Participate in conversations with thought leaders and the most connected, driven people in the industry.
Search Engine Optimization: How to Make Sure People are Finding You and Your Cause: Vanessa Fox, creator of Google’s Webmaster Central and author of Marketing in the Age of Google; Kevin Lee, CEO of Didit.com and author of Search Engine Advertising; and Sara Holoubek, CEO, Luminary Labs and outgoing President of the Search Engine Marketing Professionals Organization board of directorsIn Categories:Media/Academic, Corporate, Marketing
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Demystifying Online Attribution
Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? Did that display ad make all the difference? Unfortunately, attributing all conversions to the last click is easy to do with current analytics products, yet doing so obscures real customer data and effectiveness measurements. This panel will provide real answers on how to track a customer’s searches through all phases of the buying cycle, how to measure cross channel “assists”, and how to avoid the dangers of last click attribution.So You Want To Test SEO?
Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How are blended results having an impact? Is there a different algorithmic blend used for informational queries versus transactional ones? Are you interpreting the results correct? Do you have control groups? These are only some of the many challenges to running a valid experiment. If you’re going to test, this session aims to help you do it right. It also aims to help you judge the validity of tests run by others.Build it Better: Site Architecture For The Advanced SEO
Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along — speeding up your site.SEO Vets Take All Comers
This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.In Categories:Media/Academic, Corporate, Marketing
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If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers.
In Categories:Media/Academic, Corporate, Marketing
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SEO and Website Hosting: What You Should Know:
There’s more to SEO than keywords, back-links and compelling content: understanding the back-end technical aspects of your website are just as important if you want to be seen favorably by the search engines and found by searchers. In this webcast, we’ll explore what every serious SEO should know about hosting — from what to expect from your hosting services, to understanding which databases to use, to diagnosing hosting issues and their impact on SEO. Whether you’re an SEO consultant, an in-house SEO, or a web developer or designer, you need to understand the connection between site architecture, hosting, and SEO.
Our expert speaker, Vanessa Fox, will discuss everything from which Operating Systems are used to how hosting services handle load balancing and redirects.This event is in PST.
In Categories:Media/Academic, Corporate, Marketing
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Digital & Social Media Marketing Summit: 7 Ways to use search data to build Audience Engagement
In Categories:Media/Academic, Marketing
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A conference put on jointly by the WLA and PNLA where Vanessa will speak about how librarians can help bridge the gap between quick and accurate results on the web.
Why Search Works The Way It Does And How To Best Take Advantage Of It: How do search engines come up with the results they do and how can power users take advantage of everything the search engines have to offer? And how do people really search? Because search engines have accumulated such a high volume of data, they have begun to better understand searcher intent and build results around that understanding. Sometimes this works out well, such as when Google shows videos when people search for Britney Spears. Sometimes, this doesn’t work as well, such as when Google shows results about colleges when someone searches for collages (likely because such a high volume of queries are spelled wrong). Find out how we search, how search engines compile results, and how to sharpen your power searching skills.In Categories:Media/Academic, Corporate, Marketing
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A social media conference put on by Digital Garage
In Categories:Media/Academic, Corporate, Marketing
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UI15 is an intense, inspiring 3-day event, masterfully crafted to bring out the best in today’s UX professionals. We’ve assembled an all-star team of design experts to share their latest techniques in interaction design, content strategy, design thinking, and visual communication.
Getting Them There & Keeping Them There: Using business-driven personas to create holistic search and experience strategiesIn Categories:Media/Academic, Corporate
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LinkShare Symposium is your opportunity to see the LinkShare Network come to life! You will experience a full day of education, business planning and most importantly networking. This is your opportunity to meet your Affiliate Marketing partners face-to-face. Use Symposium West to kick-off the new year and reach new heights in 2011.
Vanessa will be keynoting this event. More information coming soon!In Categories:Media/Academic, Corporate, Marketing
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Digital Directions is a one-day international gathering of the world’s leading digital media executives and entrepreneurs, showcasing global best practice in digital media innovations. Ten international guest speakers will share their expertise – examining changes in media and technology strategies, the preferences and behaviours of consumers, as well as the brightest digital revenues
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Hear 10 tips for ensuring you are engaging with your audiences through search. You’ll leave the session with concrete actions for evaluating your existing site and making small changes that can make a big impact in gaining search visibility.
In Categories:Media/Academic, Corporate, Marketing
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Surviving and Thriving in a Changing Industry
Social and Search
Panelists will discuss social search and what journalists need to consider in using social search to conduct research and to attract readers to their stories. Learn about new social media tools that are available to journalists, including curation tools, and how those interact with search, both through the major search engines and their own internal search functions.
- Beth Shankle, NPC Director of Research (moderator)
- Vanessa Fox, president of Nine by Blue, who built Google’s Webmaster Central
- Joe Webster, former digital marketing director at the Associated Press and central to AP’s move into social mediaConstructing Content for Online Audiences
The publishing medium shouldn’t significantly change the content, but how readers consume information online and how search engines and news aggregators collect and display content is important to consider. Why do some images rank in search engines and other don’t? What meta data is used by search engines? What is important for local stories and local searches? We’ll look at headlines, images, videos, and other page elements and provide best practices for ensuring your content is seen by the widest possible audience.
- Vanessa Fox, president of Nine by Blue, who built Google’s Webmaster CentralIn Categories:Media/Academic, Vanessa Fox
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How To Best Engage Readers Through Google News
Google’s algorithms work to surface unique content that match searcher needs in both web search and Google News, but news-specific ranking takes into account additional facets such as spikes in interest, recency, and authority.
Google faces additional hurdles in indexing news content as well. For instance, Google can’t access content behind paywalls. What does that mean for syndicated and subscription content? Fortunately, Google has a number of options available for publishers, including source attribution tags, first-click free programs and more. Get the details on how Google News works and ranks content, how to best take advantage of the news programs Google offers, and get all of your questions answered directly from Google.
Vanessa will be leading a session with David Smydra, the Product Specialist for Google News, and works with publishers to ensure accurate inclusion and crawling of their news Web sites. He also relays publisher and user feedback to the engineers who develop Google News. David has worked in book publishing, magazine publishing, and as a newspaper reporter. His local and environmental reporting earned awards from the California Newspaper Publishers’ Association in 2008. He studied English at Kenyon College and the University of Virginia, and earned an M.A. from the Graduate Program in Journalism at Stanford University.
In Categories:Media/Academic, Vanessa Fox
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Tune in to the National Dialogue on Improving Federal Websites!
Vanessa will be gathering together all of the ideas discussed thus far and beginning to talk about a plan of attack.
If you have ideas or want to help, just show up tomorrow and start typing! If you aren’t available tomorrow but want to get involved, there’s still plenty of time! The dialogue goes through the end of next week. And please drop in on the discussions happening in all the topics. Operating in silos doesn’t work anymore — search, usability, design, accessibility, social media, customer service — it’s all part of one larger effort to make sure those who need government information and services can find it easily.
In Categories:Media/Academic, Vanessa Fox
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Vanessa will be guest-moderating the first-ever Business on Main Twitter chat (#bomchat). The topic for the evening will be “Go Local on the Web.” Tell us how you’ve used the Web to drive foot traffic to your storefront, increase sales and improve customer sentiment for your small business.
Follow along on Twitter by using the #bomchat hashtag.
For more info on how the chat works and sample questions visit businessonmain.msn.com
In Categories:Media/Academic, Vanessa Fox
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Vanessa will be one of seven judges at Hacking Seattle News!
Hacking Seattle News is a Startup-Weekend inspired hackathon to build a news model for Seattle. Come with your ideas or ready to help others execute their ideas. Ideas will be pitched on Friday night. Then teams will be required to use open source technologies to develop their prototypes. And the resulting work product will be open source so that anyone will be able to develop it further.
Participants are developers, designers, and any techies who believe the news model can be improved.
There is a $10,000 cash prize that will be awarded to the winning team.
To register and read more about the event visit hackingseattlenews.com
In Categories:Media/Academic, Vanessa Fox
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Superstars of Persuasion
Vanessa will be talking about her book Marketing in the Age of Google and discussing what lawyers need to know and what you need to talk to your IT/SEO people about. Join Vanessa after the talk for a question and answer session.
For more info visit associationdatabase.com
In Categories:Media/Academic, Vanessa Fox
- 25 Oct 2011
Marketing in the Age of Facebook - Search or Social? 1300 1st Avenue Seattle, WA 98101-2003LEARN MORE »Join Vanessa and the Social Media Club Seattle (SMC Seattle) on Tuesday, October 25 at the Seattle Art Museum for her talk Marketing in the Age of Facebook – Search or Social? where she will discuss the intersection of search and social and how to harness the power of holistic marketing (search AND social) for increased brand awareness.
These days, the hip question to ask is whether to invest resources in SEO or social media. But if you get rid of the silos and instead focus on reaching your audience and solving their problems, you can reach customers via both search and social media more easily than if you just focused on one or the other.Buy tickets here
In Categories:Media/Academic, Vanessa Fox
- 16 Nov 2011
How to Write Short: From the Ten Commandments to Twitter featuring Poynter's Roy Peter Clark 529 14th St. NW, 13th Floor Washington, DCLEARN MORE »Writing for the Internet, especially for social networks, requires a special kind of discipline. From posting a breaking news story on Facebook to summarizing entire news articles in 140-character tweets, reporters are being asked to do it all.
Roy Peter Clark, Poynter Institute’s writing coach, and Vanessa Fox, author of “Marketing in the Age of Google” and creator of Google’s Webmaster Central, will discuss the most effective techniques and strategies for making your work stand out at a professional development seminar from 9:30 a.m. to 11 a.m. in the Zenger Room on Nov. 16.
Space is limited and reservations are required. RSVP at professionaldevelopment@press.org
Clark will participating in the 34th annual Book Fair & Authors’ Night with his new book, “How to Write Short – and Why.” Fox will also be there with “Marketing in the Age of Google.”
For more info go here
In Categories:Media/Academic