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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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Lunch With the Google Engineers
Grab your lunch, grab a seat, get updated on Google web search and lob some questions at the assembled panel of engineers. Representatives will include Sitemaps experts, Matt Cutts, and other Google engineers.In Categories:Marketing
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In Categories:Marketing, Todd Nemet
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This informal, half-day event offers attendees the opportunity to meet editorial staff, Search Engine Strategies speakers, and members of the Search Engine Watch community in person, network with local peers, and discuss the hottest topics and latest news in the search industry.
In Categories:Marketing
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The Bot Obedience Course
Bandwidth burdens from “good” search engines and rogue spiders alike are causing some site owners to ponder if they need to ban all bots to regain control of their web sites. Yet ban the bots, and you kiss traffic from the major search engines goodbye. How can you teach good bots to behave better and send bad bots away for good? This session provides tips and advice.Lunch With Google Sitemaps
Come learn about the special features Google Sitemaps offers to publishers, from error reporting, to page submission, to statistics and more. There’s also plenty of time to ask the team questions.In Categories:Marketing
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Site Structure for Crawlability
For engines to index your site, they need to be able to crawl it quickly and easily. This session discusses site design that is not just search engine-friendly, but optimized as well.Spider and DOS Defense: Rebels, Renegades, and Rogues
This session will look at fundamental strategies on how to keep the bad bots out while letting the good bots from the search engines in.In Categories:Corporate, Marketing
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Successful Site Architecture
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows.In Categories:Corporate, Marketing
In Categories:Marketing
LEARN MORE »Technical Tools To Build Traffic
Grabbing an audience and keeping them engaged is enhanced by technical know-how. We’re going to help you get some, including how to use syndication to your best advantage, and a little DIY search engine optimization.BlogHerIn Categories:Corporate, Marketing
LEARN MORE »Controlling Your Live 2.0
Giving up control of your identity by living your life online.In Categories:Corporate, Marketing
LEARN MORE »CSS, AJAX, Web 2.0 & Search Engines
As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This session explores issues and solutions.In Categories:Marketing
LEARN MORE »Local Search SEO Best Practices
In Categories:Marketing
LEARN MORE »The integration of search and browse in user behavior and how to harness it from greater customer acquistion.
In Categories:Marketing
LEARN MORE »The Blended Search Revolution
Programmed and moderated session. The first generation of search engines ranked pages based on the content of those pages alone — the words on the page. The second generation increased relevancy by analyzing links. The third generation, Search 3.0, is upon us now in full force. Google Universal Search, Ask.com’s Morph, Microsoft Live Search Scopes and Yahoo Shortcuts are different names for the same core concept — automatically blending in results from specialized or “vertical” search engines such as video search or local search. This session looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success.Video, Images, and Blended Results
Programmed and moderated session. This session looks at how video and image content is being blended into the main results at major search engines and provides tips on increasing the odds that your content makes the cut for the first page of results.Local Search and Blended Results
Programmed and moderated session. This session covers how local listings are being blended into the regular results of major search engines and offers tips to increase the chances that your listings will be among those folded in.Online Retail and Blended Results
Programmed and moderated session. The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.SEO and Social Media Marketing
Programmed and moderated session. More and more, people are finding that social media marketing — SMM — can help with SEO efforts. Getting your content into the major social media sites can generate links or provide rankings you might not be able to tap into with your own site. In this session, SMM essentials that SEOs need to know.SEO and Blogging
Programmed and moderated session. Blogging can help SEO in a variety of ways. Blog posts are “syndicated,” meaning your content — and your links — spread across the web. There are also dedicated blog search engines with readers you might be missing, if you’re not blogging. This session introduces you to blogging and the SEO advantages it offers.SEO and User-Generated Content
Programmed and moderated session. Search engines love good content, but good content can take a lot of time to prepare. So why not turn to your users and visitors? User Generated Content — UGC — has the advantage of often being full of passion plus the “authors” who create it in turn may turn into marketers for your site. Learn more in this session.In Categories:Marketing
LEARN MORE »Social Media: The New Online Medium
Social Media sites such as Bebo and Facebook are the new search marketing battleground. How does the search marketer achieve visibility, brand-building and lead generation in this highly competitive online landscape? We hear from the social media sites and the marketers who have excelled in this channel.CSS, AJAX, APIs, and More: Search Success for Developers and Marketing Managers
Designing and developing search engine friendly websites is now an imperative. This requirement has fundamentally changed the way effective websites are developed. This advanced session outlines the issues and offers some effective solutions for search-friendly development.Blogs and Search
Try doing a search on “search engine optimisation”. It’s likely that you are looking at a blog at the top of the search engine listings. Blogs have become part of the search marketers toolbox. We hear from experts why blogs can be so search engine friendly and what to do to propel your blog to the top of the search engines.In Categories:Marketing
LEARN MORE »All Your Searching Questions Answered
Have a question about how search works? How to make it better? Why things are so frustrating? This wildly successful session at the last eMetrics Marketing Optimization Summit is brought back by popular demand. Just be sure to watch the clock as this session has been voted the most likely to make you miss lunch.In Categories:Marketing
LEARN MORE »SEO Experts and Best Practices
QA session about search best practices.In Categories:Marketing
LEARN MORE »Universal Search: Generating More Traffic from the Morphing Search Result Page
Search Engines are delivering more integrated search result pages that include videos, images, online press releases, and local listings. How do you leverage your online assets to drive more traffic and visitors your website?In Categories:Marketing
LEARN MORE »Sponsored by Google, come learn about tricky web development issues with SEO and how Google provides diagnostic troubleshooting to work through them. We’ll also do live website reviews with the experts and there will be plenty of drinks and snacks!
Jane and Robot (janeandrobot.com) is happy to present another free networking event. At Jane and Robot, our goal is to help web developers be more successful with search by helping provide design patterns optimized for real people, but also smart about robots and search.
In Categories:Corporate, Marketing
LEARN MORE »Building search-friendly code and infrastructure can open the door to millions of searchers looking for your products and services. Join us at SMX Advanced Developer Day to learn how search-friendly architecture can join functionality and usability as a primary tenant of web application design for substantial increases in traffic.
Sessions include search-friendly development, platform considerations for the Microsoft stack and LAMP stack, diagnosing site architecture issues, expert technical review of your website, and a roundtable lunch.
In Categories:Marketing
LEARN MORE »Roundtable: The Need for Innovation
Increasingly, the videogame industry has been turning to indie developers for innovation. But why is innovation important? The game industry makes billions of dollars a year selling mainstream blockbuster hits. Why do they even need innovation? And what will it take for the industry to value innovation more? This discussion led by pioneer alternate reality gamemaker Elan Lee, focuses on the importance of innovation to both the culture and business of gaming. This roundtable is appropriate for new and experienced game designers, as well as publishing and development decision makers and marketing executives. Also recommended for investors.In Categories:Marketing
LEARN MORE »All your searching questions answered
Have a question about how search works? How to make it better? Why things are so frustrating? This wildly successful session at the last eMetrics Marketing Optimization Summit is brought back by popular demand. Just be sure to watch the clock as this session has been voted the most likely to keep you in your seat for hours.In Categories:Marketing
LEARN MORE »International SEO
Programmed and moderated session. Do you – or can you – sell worldwide? If so, there might be some low-hanging fruit you can pick up by considering SEO for searchers outside your home market, even if your site is in English. This session looks at how to make some simple changes to please alternative search engines along with some of the challenges you’ll need to consider.SEO for Web 2.0 Sites
Programmed and moderated session. Let’s say SEO 1.0 is about ensuring that 1990s-era web design techniques such as tables and frames are adjusted to minimize search engine ranking issues. Well, now the Web 2.0 design world is firmly upon us, bringing with it CSS, AJAX and other dynamic design techniques that can give search engines fits. SEO 2.0 is all about ensuring that Web 2.0 sites are as search engine friendly as Web 1.0 sites.Search 3.0: Local Search and Blended Results
Programmed and moderated session. This session covers how local listings are being blended into the regular results of major search engines and offers tips to increase the chances that your listings will be among those folded in.Expert Website Reviews with the Search Engines
Moderated session. A panel of the engineers from the major search engines who specialize in identifying and resolving common customer SEO issues describe their diagnosis process, discuss the differences in how they handle common problems and then open up for audience Q&A & review of attendee web sites.In Categories:Marketing
LEARN MORE »Interactive Site Reviews: Focus On Organic
Get your Web site reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links, and more.Earning Big Bucks With Social Media Traffic
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at the many ways that social media outlets can be monetized.In Categories:Marketing
LEARN MORE »Programmed and moderated developer day sessions:
Technical SEO Issues For Developers
Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. TopicsMarketer to Developer Translation
Are you are marketer who isn’t sure how to tell developers what you want in techie speak? Are you a developer who can’t figure out the technical requirements from marketers? Come to this session for the marketer-to-developer translation guide, as well as details on how to build SEO into the development process to make things easier for both marketers and developers.
Diagnosing Web Site Architecture Issues
Site isn’t being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available tools.
Expert Technical Review of Your Website
This session will bring together experts who will use all of the information and tactics learned throughout the day and apply them to detailed site reviews of the code and infrastructure of sites submitted in advance by the audience.In Categories:Corporate, Marketing
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In Categories:Marketing
LEARN MORE »Join us at Yahoo Santa Monica to learn about diagnosing technical SEO issues.
In Categories:Corporate, Marketing
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In Categories:Marketing
LEARN MORE »Search Engine Tools
The Future of SearchIn Categories:Marketing
LEARN MORE »Hear from and meet with developers with real-world experience making web apps search-engine friendly.
In Categories:Marketing
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In Categories:Marketing
LEARN MORE »Panel of Entrepreneurs
In Categories:Marketing
LEARN MORE »Advanced SEO session
In Categories:Marketing
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In Categories:Marketing
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In Categories:Marketing
LEARN MORE »Vanessa provides Tips for Avoiding the Most Common Penalties & Bans,
Tips for Identifying Penalties vs. Basic Rankings Drops and Tips for Fighting Your Way Out of a Google Penalty.In Categories:Marketing
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In Categories:Marketing, Todd Nemet
LEARN MORE »For Developers Who Want More Traffic From Search Engines. The Jane and Robot Developer Summits are your chance to focus on the technical site architecture issues that may be keeping your site from being well-indexed and ranked in search engines.
In Categories:Marketing
LEARN MORE »This 2–day conference is geared toward risk professionals (auditors, security, risk managers, etc.) who realize that social media is not a passing fad, but may actually be rewriting the rules of the game as to how companies market themselves and manage their brand.
In Categories:Marketing
LEARN MORE »The Jane and Robot Developer Summits are your chance to focus on the technical site architecture issues that may be keeping your site from being well-indexed and ranked in search engines.
In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »A full day of digital marketing mojo where you’ll learn how to market like a Rock Star. From blogging to ad networks, you’ll get what you need to keep your competition behind you. Conference put on by Inman.
In Categories:Corporate, Marketing
LEARN MORE »The most advanced, cutting edge and practical seminar for lawyers interested in online marketing and online reputation management.
In Categories:Marketing
LEARN MORE »Come and experience first-hand the energy, enthusiasm and excitement of an aima networking event where you will meet industry professionals like yourself who enjoy a shared passion for interactive marketing. Join Atlanta’s foremost group of smart, savvy marketing professionals to expand your knowledge base and network of industry contacts.
In Categories:Media/Academic, Marketing
LEARN MORE »WordCamp is a conference that focuses on everything WordPress. WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other. WordCamps are open to WordPress.com and WordPress.org users alike.
In Categories:Marketing
LEARN MORE »SMX West covers all of the search engine marketing topics – search engine optimization (SEO), paid search advertising, analytics, social media marketing, local, mobile, and much more.
In Categories:Marketing
LEARN MORE »Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies:
In this workshop, Vanessa and Tamara combine forces to show you a practical, step-by-step method that starts with clarified business goals and ends with actionable search and user experience strategies. Vanessa and Tamara have long understood that the work they do overlaps, and they’ve finally done something about it. Tamara will show you a practical, step-by-step method to get clarity on business goals and develop quick, ad hoc personas that capture the key goals, needs, and questions of your target users. Vanessa will show you how to use these personas to create a user-centered SEO action plan, and they’ll both present ideas on how to use their combined toolsets to drive key design, and re-design, decisions.In Categories:Marketing
LEARN MORE »SphinnCon Israel is the premier networking event designed for SEOs, SEMs, SMOs and affiliate marketers to exchange ideas, influence the industry and build their networks. Get a half day of sessions, keynotes, networking activities, and snacks for only $50.
In Categories:Marketing
LEARN MORE »How has technology changed the way information is searched, organized and delivered? How do we ensure information in all formats is available to everyone? This is a discussion of the future of libraries and help us explore new ways to provide better and more accessible service. Trustee Eric Liu will moderate a panel discussion featuring panelists Mike Crandall, Debbie Cook, Vanessa Fox, and Monica Guzman.
In Categories:Corporate, Marketing
LEARN MORE »Learn how to achieve better UX through better UA.
Lessons Learned from Building Google Webmaster Central: When we set out to improve the conversation between Google and site owners, we faced quite a few challenges, not the least of which was the wide range of audiences (developers, marketers, and a host of others) and their varying skill levels (from “I can pwn your site” to “I think the blink tag is awesome”), multiplied by the 70 million active sites on the web. We had to build scalability in from the start and over time built a portal that combined foundational educational content, a toolset that provided customized diagnostic detail, a discussion forum that enabled site owners to help each other, for us to be alerted of issues, and for our responses to be more scalably useful than one-on-one responses, and a blog to dive into specific issues. A key component not immediately obvious from the portal was outreach to media and key audience groups through conference appearances. Our success was at least partially due to our multi-pronged approach and use of Google Webmaster Central and the Sitemaps protocol are now standard practice for many commercial web sites.
In Categories:Corporate, Marketing
LEARN MORE »The Emergence of the Semantic Web: New Directions in Search and Information Discovery. While market leaders Google and Bing battle it out, new companies are taking search into uncharted territory.
Vanessa will be moderating this event.In Categories:Media/Academic, Corporate, Marketing, Todd Nemet
LEARN MORE »More and more these days, user interaction with web sites begins with the search box on Google. Learn how building searcher personas that focus on task-based analysis of search behavior can increase web site usability, customer engagement, and overall visitors. Find out how to use free search data to augment market research, customer surveys, and focus groups. Vanessa Fox, creator of Google’s Webmaster Central and author of the upcoming book Marketing in the Age of Google, will show you why our evolution into a searching culture requires a fundamental shift in how we think about the user experience, well beyond simply accommodating search engine optimization.
In Categories:Marketing
LEARN MORE »Understanding Local Search and Effectively Using It to Connect with Customers: Google is today’s yellow pages, and more often than not, those looking for local business are turning to Google first. In this workshop, learn how Google determines local intent and personalizes results based on a searcher’s location and the evolution of locally focused search results. Gain actionable insights on how to rank well and connect with searchers who are looking for your business through web search, map search, mobile search, and more and how to leverage third-party and user-generated content, such as reviews, to stand out.
Understanding the Search Implications of a Global Marketplace: How do search engines sort out what content to show for searchers in each country? How can you make sure you’re effectively leveraging your global presence in search? Learn about how search engines operate globally, how searchers are different across the world, and how to ensure you’re architecting your site and marketing it in a way that ensure you can connect with an international audience.
In Categories:Marketing
LEARN MORE »Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »The Seattle Direct Marketing Association will be featuring Vanessa Fox, and her new book, Marketing in the Age of Google at their June 2nd “year-end” event. Vanessa will speak about how search affects businesses, and experiences writing her book.
In Categories:Marketing
LEARN MORE »Personal Democracy Forum is the world’s leading conference exploring and analyzing technology’s impact on politics. Participate in conversations with thought leaders and the most connected, driven people in the industry.
Search Engine Optimization: How to Make Sure People are Finding You and Your Cause: Vanessa Fox, creator of Google’s Webmaster Central and author of Marketing in the Age of Google; Kevin Lee, CEO of Didit.com and author of Search Engine Advertising; and Sara Holoubek, CEO, Luminary Labs and outgoing President of the Search Engine Marketing Professionals Organization board of directorsIn Categories:Media/Academic, Corporate, Marketing
LEARN MORE »Demystifying Online Attribution
Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? Did that display ad make all the difference? Unfortunately, attributing all conversions to the last click is easy to do with current analytics products, yet doing so obscures real customer data and effectiveness measurements. This panel will provide real answers on how to track a customer’s searches through all phases of the buying cycle, how to measure cross channel “assists”, and how to avoid the dangers of last click attribution.So You Want To Test SEO?
Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How are blended results having an impact? Is there a different algorithmic blend used for informational queries versus transactional ones? Are you interpreting the results correct? Do you have control groups? These are only some of the many challenges to running a valid experiment. If you’re going to test, this session aims to help you do it right. It also aims to help you judge the validity of tests run by others.Build it Better: Site Architecture For The Advanced SEO
Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along — speeding up your site.SEO Vets Take All Comers
This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers.
In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »SEO and Website Hosting: What You Should Know:
There’s more to SEO than keywords, back-links and compelling content: understanding the back-end technical aspects of your website are just as important if you want to be seen favorably by the search engines and found by searchers. In this webcast, we’ll explore what every serious SEO should know about hosting — from what to expect from your hosting services, to understanding which databases to use, to diagnosing hosting issues and their impact on SEO. Whether you’re an SEO consultant, an in-house SEO, or a web developer or designer, you need to understand the connection between site architecture, hosting, and SEO.
Our expert speaker, Vanessa Fox, will discuss everything from which Operating Systems are used to how hosting services handle load balancing and redirects.This event is in PST.
In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »The shortest marketing conference ever: 60 of the Web’s Leading Thinkers Share How You Can Increase Your Digital Influence for Good and Profit in 60 Minutes.
In Categories:Marketing
LEARN MORE »The Valley of the Sun Chapter, Society of Professional Journalist (SPJ) pays tribute to working journalists and others at its annual Arizona Freedom of Information Awards Reception.
Vanessa Fox is Keynoting this event: “Will Google Get Into the News Business?”In Categories:Marketing, Vanessa Fox
LEARN MORE »BlueGlass LA is an online marketing conference featuring the top social media and search marketing industry experts to give you the best in topics, trends, strategies and networking possibilities.
In Categories:Corporate, Marketing
LEARN MORE »The Search Labs ’10 is the first edition of a promising new series of events. Will be three rooms simultaneously and nearly 40 sessions over two days with lectures aimed at search trends.
In Categories:Marketing
LEARN MORE »Digital & Social Media Marketing Summit: 7 Ways to use search data to build Audience Engagement
In Categories:Media/Academic, Marketing
LEARN MORE »A conference put on jointly by the WLA and PNLA where Vanessa will speak about how librarians can help bridge the gap between quick and accurate results on the web.
Why Search Works The Way It Does And How To Best Take Advantage Of It: How do search engines come up with the results they do and how can power users take advantage of everything the search engines have to offer? And how do people really search? Because search engines have accumulated such a high volume of data, they have begun to better understand searcher intent and build results around that understanding. Sometimes this works out well, such as when Google shows videos when people search for Britney Spears. Sometimes, this doesn’t work as well, such as when Google shows results about colleges when someone searches for collages (likely because such a high volume of queries are spelled wrong). Find out how we search, how search engines compile results, and how to sharpen your power searching skills.In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »The Web continues to be an engine of economic growth, fueled by a host of new business models, development models, and design patterns that collectively fall under the umbrella of Web 2.0, a term coined at the birth of Web 2.0 Summit (formerly named Web 2.0 Conference), a joint venture between O’Reilly and UBM TechWeb.
Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies
In this workshop, Vanessa and Tamara combine forces to show you a practical, step-by-step method that starts with clarified business goals and ends with actionable search and user experience strategies. Vanessa and Tamara have long understood that the work they do overlaps, and they’ve finally done something about it. Tamara will show you a practical, step-by-step method to get clarity on business goals and develop quick, ad hoc personas that capture the key goals, needs, and questions of your target users. Vanessa will show you how to use these personas to create a user-centered SEO action plan, and they’ll both present ideas on how to use their combined toolsets to drive key design, and re-design, decisions.In Categories:Corporate, Marketing
LEARN MORE »A social media conference put on by Digital Garage
In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »Technical SEO Track
Solving the Big URL Issues
URLs continue to be a key technical obstacle to search engine optimization. Internal and external linking structure, URL formats, parameters, faceted navigation, breadcrumbs, tracking codes, pagination, canonicalization options, hyphens and underscores. What really matters? What should you rewrite and what should you leave alone? And what’s the best way to redirect, rewrite, track, and monitor the changes? We’ll break it all down for you with actionable steps you can use to evaluate and improve your site’s crawl efficiency, indexing percentage, and ultimately get more search traffic.Actionable Metrics and Diagnostics
We have hundreds of data points to track how the search engines and visitors are accessing our sites, but what’s really actionable and what’s not worth spending time on? How can you best use data to diagnose issues and make improvements to your site? In this session, we’ll show you how to cut through the clutter and zero in on what’s really important.Industrial Strength SEO
Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor in the major “people challenges” of training and managing diverse teams, dealing with competing stakeholders, placating meddling executives… and the beat(ing) goes on. In this session, our panel of experts have all wrestled with SEO for huge websites and won, and share their unique insights and battle scars.Build It Better: Site Architecture For The Advanced SEO
Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along – speeding up your site.Analytics & Conversion Track
Credit Where Credit Is Due: Demystifying Attribution
Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? Did that display ad make all the difference? Unfortunately, attributing all conversions to the last click is easy to do with current analytics products, yet doing so obscures real customer data and effectiveness measurements. This panel will provide real answers on how to track a customer’s searches through all phases of the buying cycle, how to measure cross channel “assists,” and how to avoid the dangers of last click attribution.SEO Track
Ask The SEOs
Some experts say content is king. Others maintain that acquiring quality links is the killer ranking factor. Still others swear by bleeding-edge SEO techniques that run the risk of drawing penalties and having sites banned by search engines altogether. In this no-holds-barred, all-questions-welcomed session, you’ll get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.In Categories:Corporate, Marketing, Vanessa Fox
LEARN MORE »How Not to Fail at SEO
It is pretty easy not to have the SEO best practices and standards built into your site. Many companies aren’t familiar with the research, nor do they do the research necessary. We’ll cover some of the biggest fails we’ve seen in SEO and how to avoid them.In Categories:Marketing, Vanessa Fox
LEARN MORE »Advanced Online Marketing Tactics to Boost Response and ROI: Tired of attending online marketing sessions that never get past the basics? If you already have a solid understanding of online marketing and find yourself looking for that something extra to help increase your rankings and your ROI, this session is for you. Come and listen to the tips and tricks that will show you how to put your business on the path to increased ROI and growth through online marketing. Our panel of industry leaders will teach you how to improve your brand’s presence through both organic search and paid search without costing you a fortune.
In Categories:Marketing
LEARN MORE »LinkShare Symposium is your opportunity to see the LinkShare Network come to life! You will experience a full day of education, business planning and most importantly networking. This is your opportunity to meet your Affiliate Marketing partners face-to-face. Use Symposium West to kick-off the new year and reach new heights in 2011.
Vanessa will be keynoting this event. More information coming soon!In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »Participate in your choice of more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search, landing page conversions and more.
In Categories:Corporate, Marketing
LEARN MORE »Hear 10 tips for ensuring you are engaging with your audiences through search. You’ll leave the session with concrete actions for evaluating your existing site and making small changes that can make a big impact in gaining search visibility.
In Categories:Media/Academic, Corporate, Marketing
LEARN MORE »The National Press Club Professional Development Committee will host a session on accessing the free search data that’s available from Google and Bing and effectively using that data to ensure that your stories are visible when your audience is searching for them.
Using search data to understand trends and how people search for things shouldn’t be about pandering to what’s popular. It should be about better understanding your audience and connecting with them.
Vanessa Fox will be providing information for site owners about how their sites are performing in Google’s search engine.
In Categories:Marketing
LEARN MORE »Ignite is a geek event in over 100 cities worldwide. At the events Ignite presenters share their personal and professional passions, using 20 slides that auto-advance every 15 seconds for a total of just five minutes.
In Categories:Corporate, Marketing
LEARN MORE »Vanessa Fox will be joining the nationally syndicated Leslie Marshall Show to discuss her book, “Marketing in the Age of Google,” and Rick Santorum’s ‘Google problem’ as an example of bad political Search Engine Optimization.
In Categories:Marketing, Vanessa Fox
LEARN MORE »The O’Reilly Where 2.0 Conference explores the intersection of location technologies and trends in software development, business strategies, and marketing. The source for all things location-aware, Where 2.0 brings together CTOs, marketers, developers, technologists, researchers, geographers, startups, business developers, and entrepreneurs, to shed light on the issues surrounding Business Strategy, Marketing and more. Vanessa talks about search going local; The State of Local Search and How To Connect With Local Audiences.
10:35am Tuesday, 04/19/2011
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
With the convergence of mobile devices and our ubiquitous use of search, nearly 30% of all queries have some local intent and around 15% of all searches are done on a mobile device. Learn the latest in how we search for local information and the best ways an organization with local interest can take advantage of that.In Categories:Marketing
LEARN MORE »Search Goes Local: The State of Local Search and How To Connect With Local Audiences
With the convergence of mobile devices and our ubiquitous use of search, nearly 30% of all queries have some local intent and around 15% of all searches are done on a mobile device. Learn the latest in how we search for local information and the best ways an organization with local interest can take advantage of that.
In Categories:Marketing, Vanessa Fox
LEARN MORE »Keynote: Internet Marketing in a Recession
Panel Research: New media, new technologies for successIn Categories:Corporate, Marketing
LEARN MORE »Get expert insights and real-world tactics that yield results instantly. Participate in your choice of over 35 sessions, workshops and networking activities focused on the most important search and social media marketing topics you’ll need for 2011.
In Categories:Marketing
LEARN MORE »We know that search, social and mobile are closely interwoven marketing and communication channels offering new opportunities for marketers, advertisers and search marketing agencies. Should businesses be leveraging all of these opportunities, or are some passing fads? What does the future hold for the next two years and what strategies and tactics will stand the test of time? In this closing session industry experts weigh in with research, opinion and predictions.
In Categories:Marketing
LEARN MORE »Ignite captures the best of geek culture in a series of five-minute speed presentations. Each speaker gets 20 slides that auto-advance after 15 seconds. Come see what Vanessa has to say!
In Categories:Marketing, Todd Nemet, Vanessa Fox
LEARN MORE »This advanced, cutting edge seminar for lawyers and legal marketers will cover online marketing and social media tactics as well as online reputation management best practices. Attendees will hear directly from technology leaders about the trends that are changing the face of the legal industry and learn hands-on skills to bolster their online presence and drive prospective clients to their firm.
In Categories:Marketing, Vanessa Fox
LEARN MORE »The fifth SEMSEO expert conference begins in Hanover, Germany, on 27 May. The organiser, ABAKUS Internet Marketing, will take the event to a whole new level to mark this anniversary. A greater number of lectures will be held for over 600 visitors in the Hanover Congress Centre (HCC). Renowned national and, for the first time, international representatives of the search engine world will speak on the latest industry topics and trends at SEMSEO 2011.
In Categories:Marketing
LEARN MORE »SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX Advanced and engage with others who speak your native language.
Be a leader among the leaders in search marketing by attending. Influencing industry developments is an essential mission of SMX Advanced, which connects search marketers, decision makers from the search engines, and other key industry stakeholders. You’ll participate in conversations orchestrated to debate thorny issues and move the industry forward.
And there will be plenty of learning and sharing. The most accomplished search marketers in the world will present cutting edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.
In Categories:Marketing, Vanessa Fox
LEARN MORE »Webinar with startup founders on intelligent site architecture to maximize SEO efficiency
In Categories:Marketing, Vanessa Fox
LEARN MORE »Vanessa is organizing and speaking on a number of panels, listed below.
Use Searcher Personas To Connect SEO To Conversion (9/13/11 3:45pm)
We all know that audience engagement doesn’t start at a web site. It starts at the search box. And it’s not enough to rank well for high volume queries. To be successful, you have to rank well for the right queries and then convert searchers once they click from the search result to your site. In this session, we’ll show you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.
Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture (9/14/11 10:45am)
We’ll sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, and aggregation of data sources. How can a well-planned information architecture mimimize the search obstacles and how can you best handle unavoidable duplication to avoid PageRank dilution, being classified as “thin affiliate”, “thin content” or low quality site by search engines?
Schema.org, Rel=Author & Meta Tagging For 2012 (9/14/11 1:30pm)
The search engines have been kind to SEOs recently, adding a number of new tools that when used properly promise to improve visibility and rankings for certain types of content. Schema.org, a joint alliance between Google, Microsoft, and Yahoo provides a common foundation of support for a set of microdata types. Google’s rel=author tag enables content sites to help identify their authors on the site and across the web. And other meta tags have either gained prominence or become less important. Come find out how to take full advantage of all of these new goodies.
Real Answers For Technical SEO Problems (9/14/11 3:30pm)
Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.
Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable (9/14/11 5pm)
The search engines make more and more data available all of the time, but how can you determine priority and impact to use that information to influence your overall marketing and technical development roadmap. What does the data really mean and how can you use it to your advantage?
Pagination & SEO (9/15/11 9am)
What’s the best way to implement complex, paginated sites for effective indexing and ranking? It may not be using conventional wisdom, despite what Google has said to the contrary. Come hear our panelists discuss controversial, but undeniably effective ways to use the rel=canonical and noindex tags and other ways to emphasize (or diminish) the importance of pages within your site.
Beyond Rankings: Actionable SEO Reports Your Boss Will Love (9/15/11 12:45pm)
Still doing search ranking reports for your boss or clients, even though you personally think they’re useless? Or maybe you’re not doing them, but you’re still looking for new ways to show that your SEO campaigns are working. In this session, learn new ways to mine and combine data to create reports that focus on what really matters most to your boss or clients, and provide a path for future SEO work.
Ask The SEOs (9/15/11 2pm)
In this no-holds-barred, all-questions-welcomed session, you’ll get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.
In Categories:Marketing, Vanessa Fox
LEARN MORE »Come watch this lively and provocative debate between Vanessa Fox (representing SEO) and Ben Elowitz (representing SMO) as they duke it out about the merits of SEO vs. SMO. Learn which practice drives the most long-term value for a media company and better understand the core differences and advantages/disadvantages of each practice. This candid debate will give you an insightful perspective on which practice you should prioritize to ensure success for your business.
http://www.web2expo.com/webexny2011/public/schedule/detail/21315
In Categories:Marketing, Vanessa Fox
LEARN MORE »Moving Beyond the SEO Silo: Integrating Search with User Experience For Better Audience Acquisition and Engagement
More and more these days, user interaction with web sites begins with the search box on Google. Learn how building searcher personas that focus on task-based analysis of search behavior can increase web site usability, customer engagement, and overall visitors. Find out how to use free search data to augment market research, customer surveys, and focus groups. Vanessa Fox, creator of Google’s Webmaster Central and author of the book Marketing in the Age of Google, will show you why our evolution into a searching culture requires a fundamental shift in how we think about the user experience, well beyond simply accommodating search engine optimization.
In Categories:Marketing, Vanessa Fox
15 Nov 2011
The National Press Club Book Fair and Authors' Night 529 14th St. NW, 13th Floor Washington, DCLEARN MORE »Vanessa will be joining more than 90 nationally known writers autographing and selling their books at the Club’s 34th annual Book Fair & Authors’ Night from 5:30 to 8:30 p.m. on Tuesday, Nov. 15, 2011. The evening will combine a night of literary fun with a fundraiser that helps make possible cutting-edge journalism training at the Eric Friedheim National Journalism Library, college scholarships and awards for excellence in journalism.
Read more about the Book Fair at press.org/bookfair and more about the event here.
In Categories:Marketing, Vanessa Fox
LEARN MORE »Vanessa will be moderating and speaking at a number of panels, listed below.
Real Answers For Technical SEO Problems (#smx #22C)
Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Chris Silver Smith, President, Argent Media (@si1very)
Speakers:
Adam Audette, President, RKG (@audette)
Jonathan Hochman, Founder, Hochman Consultants
Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)Schema.org, Rel=Author & Meta Tagging Best Practices (#smx #23C)
The search engines have been kind to SEOs recently, adding a number of new tools that when used properly promise to improve visibility and rankings for certain types of content. Schema.org, a joint alliance between Google, Microsoft, and Yahoo provides a common foundation of support for a set of microdata types. Google’s rel=author tag enables content sites to help identify their authors on the site and across the web. And other meta tags have either gained prominence or become less important. Come find out how to take full advantage of all of these new goodies.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Speakers:
Dennis Goedegebuure, VP Internet Marketing, Geeknet Inc (@TheNextCorner)
AJ Kohn, Owner, Blind Five Year Old (@ajkohn)
Navneet Virk, Director, Optimization, Roundarch Inc.Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable (#smx #24C)
The search engines make more and more data available all of the time, but how can you determine priority and impact to use that information to influence your overall marketing and technical development roadmap? Learn what the data really mean and how can you use it to your advantage.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Jeff Ferguson, CEO, Fang Digital Marketing (@fangdigital)
Speakers:
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Neil Walker, CTO, Just Search LtdDuplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture (#smx #25C)
We’ll sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, aggregation of data sources, boilerplate content, and pagination. How can a well-planned information architecture minimize the search obstacles and how can you best handle unavoidable duplication to avoid PageRank dilution, being classified as “thin affiliate”, “thin content” or low quality site by search engines? What’s the best way to implement complex, paginated sites for effective indexing and ranking? We’ll talk through all the options, including rel=canonical, rel=next/prev, noindex, nofollow, faceted navigation, and URL parameters.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Corey Morris, SEO Strategist, emfluence (@coreydmorris)
Speakers:|
Rudy De La Garza, Manager, Corporate Search Engine Optimization, Bankrate.com
Gabe Gayhart, SEO Manager, PriceGrabber / Experian Interactive (@datguygabe)
Nick Roshon, SEO Strategist, iCrossing (@nickroshon)
Kent Yunk, VP and SEO Strategist, Roaring Pajamas (@kymktg)Ask The SEOs – Open Q&A Forum (#smx #33A)
We’ve assembled a panel of experts with more than 200 years of SEO experience combined. They stand ready to provide answers to any of your questions relating to organic search. There’s no PowerPoint, just plenty of time to answer your questions on a range of SEO topics.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)
Q&A Moderator: Michelle Robbins, Director of Technology, Third Door Media, Inc. (@MichelleRobbins)
Speakers:
Alex Bennert, In House SEO, Wall Street Journal (@seosylph) (Q&A Speaker)
Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc. (@GregBoser) (Q&A Speaker)
Bruce Clay, President, Bruce Clay, Inc. (@bruceclay) (Q&A Speaker)
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox) (Q&A Speaker)
Todd Friesen, Director of SEO, Performics (@oilman) (Q&A Speaker)
Rae Hoffman-Dolan, CEO, Sugarrae SEO Firm (@sugarrae) (Q&A Speaker)In Categories:Marketing, Vanessa Fox
LEARN MORE »This webinar, presented by O’Reilly Media is available to view on demand.
In this webcast presentation you will learn:
- How building searcher personas can increase web site usability, customer engagement, and overall visitors
- Find out how to use free search data to augment market research, customer surveys, and focus groups
In Categories:Marketing, Vanessa Fox
LEARN MORE »Building search-friendly code and infrastructure can open the door to millions of searchers looking for your products and services.
In this webcast you will learn:
- How search engines crawl and index sites
- The common technical issues preventing your content from being indexed and ranked
In Categories:Marketing, Vanessa Fox
LEARN MORE »Irvine Micropreneur Program – This webinar is aimed at those running small businesses who are new to gaining customers from unpaid search.
Each week, over a billion people search the Web using Google and Bing. Those are your customers, typing in exactly what they’re looking for. The search engines make this data freely available, so every business can easily learn exactly what customers are interested in. If you’re a real estate agent, you can find out what neighborhoods people are searching for most. If you want to build the next generation of accounting software, you can learn in advance what accounting problems people are having and what features they’d like to see in their current software package. Once you learn what searchers look for most, you can make sure your product matches their needs and your website content answers their questions.
In this webinar, you’ll learn:
- What free keyword research tools are available and how to use them
- How to quickly and easily use the data to construct audience profiles
- How to use these profile and research to better meet customer meets, build better products, and get more search traffic to your web site
In Categories:Marketing, Vanessa Fox
LEARN MORE »Legal Marketing in the Era of Social Media
A search engine optimization strategy is a critical component for all lawyers seeking to enhance their reputation and attract more business online. Vanessa Fox, author of the book Marketing in the Age of Google and the creator of Google Webmaster Tools, will provide a clear outline for how lawyers can optimize their website to stand out in organic searches. Focusing on quality content and the customer experience, as well as keyword selection and getting indexed, lawyers will learn a comprehensive approach for achieving the search goal that matters most: engaging with the people who want to find information about your services. She will address issues around multimedia content, highlight common mistakes organizations make when optimizing their sites and cover how to track and measure SEO success.
Get the early bird by registering before December 31st!
In Categories:Marketing, Vanessa Fox
LEARN MORE »Real Answers For Technical SEO Problems – 10:45AM (May 16th)
Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.Ask The Search Marketing Experts – Open Q&A – 4:30PM (May 16th)
Get solutions to your most vexing search marketing challenges from our panel of veteran search marketing experts. Powerpoint free!In Categories:Marketing, Vanessa Fox