Keynote: Is Voice Search The Future? Analytics APIs In an age of “no boundaries,” we’re faced with increasing complexity and also limitless opportunity. The keynote speakers and breakout presenters at the Summit will help you answer those challenges with action, for yourself and your organization. We’ll be celebrating (our community). We’ll be learning (a lot). And we’ll be surrounded by other digital professionals as we do it. Breaking The Speed Limit: Faster Sites Win! - 3:30pm-4:45pm (June 5) There’s a speed limit Google wants you to break, that of making your site as fast as possible. Speed counts toward improving your rankings; slow sites can be harmed. This session looks at how to make your site faster. Pagination & Canonicalization For The Pros - 10:45am-Noon (June 6) Reporting the canonical version of a web page is tough when the page is actually broken into several parts. This session looks at how to do pagination right using the canonical tag or through other options. Real Answers For Technical SEO Problems – 10:45AM (May 16th) Ask The Search Marketing Experts – Open Q&A – 4:30PM (May 16th) Legal Marketing in the Era of Social Media A search engine optimization strategy is a critical component for all lawyers seeking to enhance their reputation and attract more business online. Vanessa Fox, author of the book Marketing in the Age of Google and the creator of Google Webmaster Tools, will provide a clear outline for how lawyers can optimize their website to stand out in organic searches. Focusing on quality content and the customer experience, as well as keyword selection and getting indexed, lawyers will learn a comprehensive approach for achieving the search goal that matters most: engaging with the people who want to find information about your services. She will address issues around multimedia content, highlight common mistakes organizations make when optimizing their sites and cover how to track and measure SEO success. Get the early bird by registering before December 31st! Irvine Micropreneur Program – This webinar is aimed at those running small businesses who are new to gaining customers from unpaid search. Each week, over a billion people search the Web using Google and Bing. Those are your customers, typing in exactly what they’re looking for. The search engines make this data freely available, so every business can easily learn exactly what customers are interested in. If you’re a real estate agent, you can find out what neighborhoods people are searching for most. If you want to build the next generation of accounting software, you can learn in advance what accounting problems people are having and what features they’d like to see in their current software package. Once you learn what searchers look for most, you can make sure your product matches their needs and your website content answers their questions. In this webinar, you’ll learn: Building search-friendly code and infrastructure can open the door to millions of searchers looking for your products and services. In this webcast you will learn: This webinar, presented by O’Reilly Media is available to view on demand. In this webcast presentation you will learn: Vanessa will be moderating and speaking at a number of panels, listed below. Real Answers For Technical SEO Problems (#smx #22C) Schema.org, Rel=Author & Meta Tagging Best Practices (#smx #23C) Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable (#smx #24C) Duplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture (#smx #25C) Ask The SEOs – Open Q&A Forum (#smx #33A) Writing for the Internet, especially for social networks, requires a special kind of discipline. From posting a breaking news story on Facebook to summarizing entire news articles in 140-character tweets, reporters are being asked to do it all. Roy Peter Clark, Poynter Institute’s writing coach, and Vanessa Fox, author of “Marketing in the Age of Google” and creator of Google’s Webmaster Central, will discuss the most effective techniques and strategies for making your work stand out at a professional development seminar from 9:30 a.m. to 11 a.m. in the Zenger Room on Nov. 16. Space is limited and reservations are required. RSVP at professionaldevelopment@press.org Clark will participating in the 34th annual Book Fair & Authors’ Night with his new book, “How to Write Short – and Why.” Fox will also be there with “Marketing in the Age of Google.” For more info go here Vanessa will be joining more than 90 nationally known writers autographing and selling their books at the Club’s 34th annual Book Fair & Authors’ Night from 5:30 to 8:30 p.m. on Tuesday, Nov. 15, 2011. The evening will combine a night of literary fun with a fundraiser that helps make possible cutting-edge journalism training at the Eric Friedheim National Journalism Library, college scholarships and awards for excellence in journalism. Read more about the Book Fair at press.org/bookfair and more about the event here. Moving Beyond the SEO Silo: Integrating Search with User Experience For Better Audience Acquisition and Engagement More and more these days, user interaction with web sites begins with the search box on Google. Learn how building searcher personas that focus on task-based analysis of search behavior can increase web site usability, customer engagement, and overall visitors. Find out how to use free search data to augment market research, customer surveys, and focus groups. Vanessa Fox, creator of Google’s Webmaster Central and author of the book Marketing in the Age of Google, will show you why our evolution into a searching culture requires a fundamental shift in how we think about the user experience, well beyond simply accommodating search engine optimization. Join Vanessa and the Social Media Club Seattle (SMC Seattle) on Tuesday, October 25 at the Seattle Art Museum for her talk Marketing in the Age of Facebook – Search or Social? where she will discuss the intersection of search and social and how to harness the power of holistic marketing (search AND social) for increased brand awareness. Buy tickets here Superstars of Persuasion Vanessa will be talking about her book Marketing in the Age of Google and discussing what lawyers need to know and what you need to talk to your IT/SEO people about. Join Vanessa after the talk for a question and answer session. For more info visit associationdatabase.com Vanessa will be one of seven judges at Hacking Seattle News! Hacking Seattle News is a Startup-Weekend inspired hackathon to build a news model for Seattle. Come with your ideas or ready to help others execute their ideas. Ideas will be pitched on Friday night. Then teams will be required to use open source technologies to develop their prototypes. And the resulting work product will be open source so that anyone will be able to develop it further. Participants are developers, designers, and any techies who believe the news model can be improved. There is a $10,000 cash prize that will be awarded to the winning team. To register and read more about the event visit hackingseattlenews.com Come watch this lively and provocative debate between Vanessa Fox (representing SEO) and Ben Elowitz (representing SMO) as they duke it out about the merits of SEO vs. SMO. Learn which practice drives the most long-term value for a media company and better understand the core differences and advantages/disadvantages of each practice. This candid debate will give you an insightful perspective on which practice you should prioritize to ensure success for your business. http://www.web2expo.com/webexny2011/public/schedule/detail/21315 Vanessa will be guest-moderating the first-ever Business on Main Twitter chat (#bomchat). The topic for the evening will be “Go Local on the Web.” Tell us how you’ve used the Web to drive foot traffic to your storefront, increase sales and improve customer sentiment for your small business. Follow along on Twitter by using the #bomchat hashtag. For more info on how the chat works and sample questions visit businessonmain.msn.com Tune in to the National Dialogue on Improving Federal Websites! Vanessa will be gathering together all of the ideas discussed thus far and beginning to talk about a plan of attack. If you have ideas or want to help, just show up tomorrow and start typing! If you aren’t available tomorrow but want to get involved, there’s still plenty of time! The dialogue goes through the end of next week. And please drop in on the discussions happening in all the topics. Operating in silos doesn’t work anymore — search, usability, design, accessibility, social media, customer service — it’s all part of one larger effort to make sure those who need government information and services can find it easily. Google’s algorithms work to surface unique content that match searcher needs in both web search and Google News, but news-specific ranking takes into account additional facets such as spikes in interest, recency, and authority. Google faces additional hurdles in indexing news content as well. For instance, Google can’t access content behind paywalls. What does that mean for syndicated and subscription content? Fortunately, Google has a number of options available for publishers, including source attribution tags, first-click free programs and more. Get the details on how Google News works and ranks content, how to best take advantage of the news programs Google offers, and get all of your questions answered directly from Google. Vanessa will be leading a session with David Smydra, the Product Specialist for Google News, and works with publishers to ensure accurate inclusion and crawling of their news Web sites. He also relays publisher and user feedback to the engineers who develop Google News. David has worked in book publishing, magazine publishing, and as a newspaper reporter. His local and environmental reporting earned awards from the California Newspaper Publishers’ Association in 2008. He studied English at Kenyon College and the University of Virginia, and earned an M.A. from the Graduate Program in Journalism at Stanford University. Vanessa is organizing and speaking on a number of panels, listed below. We all know that audience engagement doesn’t start at a web site. It starts at the search box. And it’s not enough to rank well for high volume queries. To be successful, you have to rank well for the right queries and then convert searchers once they click from the search result to your site. In this session, we’ll show you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion. We’ll sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, and aggregation of data sources. How can a well-planned information architecture mimimize the search obstacles and how can you best handle unavoidable duplication to avoid PageRank dilution, being classified as “thin affiliate”, “thin content” or low quality site by search engines? The search engines have been kind to SEOs recently, adding a number of new tools that when used properly promise to improve visibility and rankings for certain types of content. Schema.org, a joint alliance between Google, Microsoft, and Yahoo provides a common foundation of support for a set of microdata types. Google’s rel=author tag enables content sites to help identify their authors on the site and across the web. And other meta tags have either gained prominence or become less important. Come find out how to take full advantage of all of these new goodies. Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all. The search engines make more and more data available all of the time, but how can you determine priority and impact to use that information to influence your overall marketing and technical development roadmap. What does the data really mean and how can you use it to your advantage? What’s the best way to implement complex, paginated sites for effective indexing and ranking? It may not be using conventional wisdom, despite what Google has said to the contrary. Come hear our panelists discuss controversial, but undeniably effective ways to use the rel=canonical and noindex tags and other ways to emphasize (or diminish) the importance of pages within your site. Still doing search ranking reports for your boss or clients, even though you personally think they’re useless? Or maybe you’re not doing them, but you’re still looking for new ways to show that your SEO campaigns are working. In this session, learn new ways to mine and combine data to create reports that focus on what really matters most to your boss or clients, and provide a path for future SEO work. In this no-holds-barred, all-questions-welcomed session, you’ll get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business. Webinar with startup founders on intelligent site architecture to maximize SEO efficiency Surviving and Thriving in a Changing Industry Social and Search Constructing Content for Online Audiences SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX Advanced and engage with others who speak your native language. Be a leader among the leaders in search marketing by attending. Influencing industry developments is an essential mission of SMX Advanced, which connects search marketers, decision makers from the search engines, and other key industry stakeholders. You’ll participate in conversations orchestrated to debate thorny issues and move the industry forward. And there will be plenty of learning and sharing. The most accomplished search marketers in the world will present cutting edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more. The fifth SEMSEO expert conference begins in Hanover, Germany, on 27 May. The organiser, ABAKUS Internet Marketing, will take the event to a whole new level to mark this anniversary. A greater number of lectures will be held for over 600 visitors in the Hanover Congress Centre (HCC). Renowned national and, for the first time, international representatives of the search engine world will speak on the latest industry topics and trends at SEMSEO 2011. Prominent consultant, blogger and author Vanessa Fox will share secrets about using search engine optimization in enterprise and investigative reporting. She will also demonstrate techniques for building Internet audiences. Fox helps journalists understand how Google and other search engines crawl the Web, and she pinpoints techniques that enable stories and websites to rise above the rest. She is considered one of the country’s foremost experts in building online audiences and acquiring customers. Fox is the author of “Marketing in the Age of Google,” and formerly worked for both Google and AOL. She created Google’s Webmaster Central, which enables users to track Internet traffic. She currently runs her own company, Nine by Blue, and is a popular speaker at many conferences. The program will begin at 9:30 a.m. and conclude at 11 a.m. in the Murrow Room at the National Press Club. There is no charge, but reservations are required at nnottingham@press.org. The program is part of a year-long series on “Investigative Reporting in the New Media Environment” sponsored by the Eric Friedheim National Journalism Library and the Club’s Professional Development Committee. The series is conducted through a grant from the Ethics and Excellent in Journalism Foundation This advanced, cutting edge seminar for lawyers and legal marketers will cover online marketing and social media tactics as well as online reputation management best practices. Attendees will hear directly from technology leaders about the trends that are changing the face of the legal industry and learn hands-on skills to bolster their online presence and drive prospective clients to their firm. Ignite captures the best of geek culture in a series of five-minute speed presentations. Each speaker gets 20 slides that auto-advance after 15 seconds. Come see what Vanessa has to say! Vanessa Fox “A Blueprint for Search” Search has become the primary way that we navigate the web, but our marketing strategies don’t always keep this in mind. Come learn from the mistakes of big brands and leave with actionable tips you can implement right away We know that search, social and mobile are closely interwoven marketing and communication channels offering new opportunities for marketers, advertisers and search marketing agencies. Should businesses be leveraging all of these opportunities, or are some passing fads? What does the future hold for the next two years and what strategies and tactics will stand the test of time? In this closing session industry experts weigh in with research, opinion and predictions. Get expert insights and real-world tactics that yield results instantly. Participate in your choice of over 35 sessions, workshops and networking activities focused on the most important search and social media marketing topics you’ll need for 2011. Keynote: Internet Marketing in a Recession Search Goes Local: The State of Local Search and How To Connect With Local Audiences With the convergence of mobile devices and our ubiquitous use of search, nearly 30% of all queries have some local intent and around 15% of all searches are done on a mobile device. Learn the latest in how we search for local information and the best ways an organization with local interest can take advantage of that. The O’Reilly Where 2.0 Conference explores the intersection of location technologies and trends in software development, business strategies, and marketing. The source for all things location-aware, Where 2.0 brings together CTOs, marketers, developers, technologists, researchers, geographers, startups, business developers, and entrepreneurs, to shed light on the issues surrounding Business Strategy, Marketing and more. Vanessa talks about search going local; The State of Local Search and How To Connect With Local Audiences. 10:35am Tuesday, 04/19/2011 Vanessa will guest lecture for the Walter Cronkite School of Journalism, as well as be a part of their Must See Monday Series on April 19. Vanessa Fox will be joining the nationally syndicated Leslie Marshall Show to discuss her book, “Marketing in the Age of Google,” and Rick Santorum’s ‘Google problem’ as an example of bad political Search Engine Optimization. The National Press Club Professional Development Committee will host a session on accessing the free search data that’s available from Google and Bing and effectively using that data to ensure that your stories are visible when your audience is searching for them. Using search data to understand trends and how people search for things shouldn’t be about pandering to what’s popular. It should be about better understanding your audience and connecting with them. Vanessa Fox will be providing information for site owners about how their sites are performing in Google’s search engine. Ignite is a geek event in over 100 cities worldwide. At the events Ignite presenters share their personal and professional passions, using 20 slides that auto-advance every 15 seconds for a total of just five minutes. Hear 10 tips for ensuring you are engaging with your audiences through search. You’ll leave the session with concrete actions for evaluating your existing site and making small changes that can make a big impact in gaining search visibility. Participate in your choice of more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search, landing page conversions and more. Digital Directions is a one-day international gathering of the world’s leading digital media executives and entrepreneurs, showcasing global best practice in digital media innovations. Ten international guest speakers will share their expertise – examining changes in media and technology strategies, the preferences and behaviours of consumers, as well as the brightest digital revenues Bill Frank will interview Vanessa on BRAINSTORMIN’ with Billy the Brain. Tune in at Brainstormin’ Online or on AM1400 in Ventura at 10 am PST to hear the show. Listeners can also call in at (805) 639-0008. LinkShare Symposium is your opportunity to see the LinkShare Network come to life! You will experience a full day of education, business planning and most importantly networking. This is your opportunity to meet your Affiliate Marketing partners face-to-face. Use Symposium West to kick-off the new year and reach new heights in 2011. Chris Baggott moderates a live Q and A with Vanessa Fox about her book, Marketing in the Age of Google. First 25 registrants will receive a copy of Vanessa’s book! A night hanging out with Vanessa Fox: she’ll spend about 15 minutes talking about what she’s up to. Then we’ll open it up to brass tacks conversation, where we’ll discuss what we’re working on and how an effective search strategy can make a difference. Drinks will follow. Vanessa will be speaking on the evolution of search as a tool and driver of innovation, looking at what the industry may have in store with a focus on how businesses are using search to increase reach and engagement with users or consumers. UI15 is an intense, inspiring 3-day event, masterfully crafted to bring out the best in today’s UX professionals. We’ve assembled an all-star team of design experts to share their latest techniques in interaction design, content strategy, design thinking, and visual communication. Advanced Online Marketing Tactics to Boost Response and ROI: Tired of attending online marketing sessions that never get past the basics? If you already have a solid understanding of online marketing and find yourself looking for that something extra to help increase your rankings and your ROI, this session is for you. Come and listen to the tips and tricks that will show you how to put your business on the path to increased ROI and growth through online marketing. Our panel of industry leaders will teach you how to improve your brand’s presence through both organic search and paid search without costing you a fortune. How Not to Fail at SEO Technical SEO Track Solving the Big URL Issues Actionable Metrics and Diagnostics Industrial Strength SEO Build It Better: Site Architecture For The Advanced SEO Analytics & Conversion Track SEO Track A social media conference put on by Digital Garage The Web continues to be an engine of economic growth, fueled by a host of new business models, development models, and design patterns that collectively fall under the umbrella of Web 2.0, a term coined at the birth of Web 2.0 Summit (formerly named Web 2.0 Conference), a joint venture between O’Reilly and UBM TechWeb. Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies A conference put on jointly by the WLA and PNLA where Vanessa will speak about how librarians can help bridge the gap between quick and accurate results on the web. Digital & Social Media Marketing Summit: 7 Ways to use search data to build Audience Engagement The Search Labs ’10 is the first edition of a promising new series of events. Will be three rooms simultaneously and nearly 40 sessions over two days with lectures aimed at search trends. BlueGlass LA is an online marketing conference featuring the top social media and search marketing industry experts to give you the best in topics, trends, strategies and networking possibilities. The Valley of the Sun Chapter, Society of Professional Journalist (SPJ) pays tribute to working journalists and others at its annual Arizona Freedom of Information Awards Reception. The shortest marketing conference ever: 60 of the Web’s Leading Thinkers Share How You Can Increase Your Digital Influence for Good and Profit in 60 Minutes. This un-conference will convene a trans-partisan tribe of open government advocates from all walks — government representatives, technologists, journalists, developers, NGOs, wonks and activists — to share knowledge on how to use new technologies to make our government transparent, accountable and meaningfully accessible to the public. Information on government websites must be “findable”, relevant and compliant with federal mandates. These converging requirements require reanalyzing of both process and strategy to manage and govern website content as well as improving strategy around the website content. SEO and Website Hosting: What You Should Know: This event is in PST. If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Demystifying Online Attribution So You Want To Test SEO? Build it Better: Site Architecture For The Advanced SEO SEO Vets Take All Comers Personal Democracy Forum is the world’s leading conference exploring and analyzing technology’s impact on politics. Participate in conversations with thought leaders and the most connected, driven people in the industry. The Seattle Direct Marketing Association will be featuring Vanessa Fox, and her new book, Marketing in the Age of Google at their June 2nd “year-end” event. Vanessa will speak about how search affects businesses, and experiences writing her book. Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy. Understanding Local Search and Effectively Using It to Connect with Customers: Google is today’s yellow pages, and more often than not, those looking for local business are turning to Google first. In this workshop, learn how Google determines local intent and personalizes results based on a searcher’s location and the evolution of locally focused search results. Gain actionable insights on how to rank well and connect with searchers who are looking for your business through web search, map search, mobile search, and more and how to leverage third-party and user-generated content, such as reviews, to stand out. Understanding the Search Implications of a Global Marketplace: How do search engines sort out what content to show for searchers in each country? How can you make sure you’re effectively leveraging your global presence in search? Learn about how search engines operate globally, how searchers are different across the world, and how to ensure you’re architecting your site and marketing it in a way that ensure you can connect with an international audience. More and more these days, user interaction with web sites begins with the search box on Google. Learn how building searcher personas that focus on task-based analysis of search behavior can increase web site usability, customer engagement, and overall visitors. Find out how to use free search data to augment market research, customer surveys, and focus groups. Vanessa Fox, creator of Google’s Webmaster Central and author of the upcoming book Marketing in the Age of Google, will show you why our evolution into a searching culture requires a fundamental shift in how we think about the user experience, well beyond simply accommodating search engine optimization. The Emergence of the Semantic Web: New Directions in Search and Information Discovery. While market leaders Google and Bing battle it out, new companies are taking search into uncharted territory. Learn how to achieve better UX through better UA. Lessons Learned from Building Google Webmaster Central: When we set out to improve the conversation between Google and site owners, we faced quite a few challenges, not the least of which was the wide range of audiences (developers, marketers, and a host of others) and their varying skill levels (from “I can pwn your site” to “I think the blink tag is awesome”), multiplied by the 70 million active sites on the web. We had to build scalability in from the start and over time built a portal that combined foundational educational content, a toolset that provided customized diagnostic detail, a discussion forum that enabled site owners to help each other, for us to be alerted of issues, and for our responses to be more scalably useful than one-on-one responses, and a blog to dive into specific issues. A key component not immediately obvious from the portal was outreach to media and key audience groups through conference appearances. Our success was at least partially due to our multi-pronged approach and use of Google Webmaster Central and the Sitemaps protocol are now standard practice for many commercial web sites. Without description. How has technology changed the way information is searched, organized and delivered? How do we ensure information in all formats is available to everyone? This is a discussion of the future of libraries and help us explore new ways to provide better and more accessible service. Trustee Eric Liu will moderate a panel discussion featuring panelists Mike Crandall, Debbie Cook, Vanessa Fox, and Monica Guzman. SphinnCon Israel is the premier networking event designed for SEOs, SEMs, SMOs and affiliate marketers to exchange ideas, influence the industry and build their networks. Get a half day of sessions, keynotes, networking activities, and snacks for only $50. Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies: SMX West covers all of the search engine marketing topics – search engine optimization (SEO), paid search advertising, analytics, social media marketing, local, mobile, and much more. WordCamp is a conference that focuses on everything WordPress. WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other. WordCamps are open to WordPress.com and WordPress.org users alike. Come and experience first-hand the energy, enthusiasm and excitement of an aima networking event where you will meet industry professionals like yourself who enjoy a shared passion for interactive marketing. Join Atlanta’s foremost group of smart, savvy marketing professionals to expand your knowledge base and network of industry contacts. The most advanced, cutting edge and practical seminar for lawyers interested in online marketing and online reputation management. Vanessa Fox will give a guest lecture at the Tepper School of Business’s ‘Strategic Uses of IT’ class. A full day of digital marketing mojo where you’ll learn how to market like a Rock Star. From blogging to ad networks, you’ll get what you need to keep your competition behind you. Conference put on by Inman. The Jane and Robot Developer Summits are your chance to focus on the technical site architecture issues that may be keeping your site from being well-indexed and ranked in search engines. A conference jam packed with leading-edge sessions and one-of-a-kind presentations. Whether you are a newbie or an anchored old school – there is something big to be learned at PubCon. This 2–day conference is geared toward risk professionals (auditors, security, risk managers, etc.) who realize that social media is not a passing fad, but may actually be rewriting the rules of the game as to how companies market themselves and manage their brand. InfoCamp is an unconference about user experience, information architecture, user-centered design, librarianship, information management & related fields For Developers Who Want More Traffic From Search Engines. The Jane and Robot Developer Summits are your chance to focus on the technical site architecture issues that may be keeping your site from being well-indexed and ranked in search engines. Vanessa provides Tips for Avoiding the Most Common Penalties & Bans, Yahoo! is hosting another Jane and Robot meetup, this time in Sunnyvale! Come over and chat with Yahoo in-house SEOs about managing large scale SEO projects and ask Vanessa all your questions about technical SEO! Advanced SEO session Panel of Entrepreneurs Hear from and meet with developers with real-world experience making web apps search-engine friendly. Search Engine Tools Join us at Yahoo Santa Monica to learn about diagnosing technical SEO issues. Programmed and moderated developer day sessions: Marketer to Developer Translation Interactive Site Reviews: Focus On Organic Earning Big Bucks With Social Media Traffic International SEO SEO for Web 2.0 Sites Search 3.0: Local Search and Blended Results Expert Website Reviews with the Search Engines All your searching questions answered Roundtable: The Need for Innovation CSS, AJAX, Web 2.0 & SEO, Enhanced Listings Enhanced Listings Flash & SEO Join us on the East side for another Jane and Robot event. Sponsored by Ignition Partners, we’ll learn about tricky search-related web development issues with AJAX presented by Jeff Pollard, CTO for SEOmoz.org. As usual, we’ll also do a couple live website reviews with the experts and there will be plenty of drinks and snacks! Building search-friendly code and infrastructure can open the door to millions of searchers looking for your products and services. Join us at SMX Advanced Developer Day to learn how search-friendly architecture can join functionality and usability as a primary tenant of web application design for substantial increases in traffic. Sessions include search-friendly development, platform considerations for the Microsoft stack and LAMP stack, diagnosing site architecture issues, expert technical review of your website, and a roundtable lunch. Sponsored by Google, come learn about tricky web development issues with SEO and how Google provides diagnostic troubleshooting to work through them. We’ll also do live website reviews with the experts and there will be plenty of drinks and snacks! Jane and Robot (janeandrobot.com) is happy to present another free networking event. At Jane and Robot, our goal is to help web developers be more successful with search by helping provide design patterns optimized for real people, but also smart about robots and search. Universal Search: Generating More Traffic from the Morphing Search Result Page Come learn about how a search engine works from a former Googler, and then get tips about search-friendly design patterns from an architect in the Microsoft developer division. If we have time, we will also do live website reviews with the experts and there will be plenty of drinks and snacks! Search engine optimization (SEO) is a fundamental building block of effective infrastructure design that ensures web applications can thrive in an online environment in which potential customers turn to search first. When done correctly, SEO supports the usability and web development best practices that most folks are using on the web today. Jane and Robot (janeandrobot.com) is happy to present our first free networking event, hosted by Microsoft, May 13th at 6pm at the Solo bar in Queen Anne. We’ve got the place to ourselves until 9pm and will have shirts and other swag in addition to food and drinks. SEO Friendly Web Application Design Startup Metrics 101: Product & Marketing Workshop SEO Experts and Best Practices All Your Searching Questions Answered Social Media: The New Online Medium CSS, AJAX, APIs, and More: Search Success for Developers and Marketing Managers Blogs and Search The Blended Search Revolution Video, Images, and Blended Results Local Search and Blended Results Online Retail and Blended Results SEO and Social Media Marketing SEO and Blogging SEO and User-Generated Content The integration of search and browse in user behavior and how to harness it from greater customer acquistion. Monetizing Social Media Traffic Local Search SEO Best Practices CSS, AJAX, Web 2.0 & Search Engines Controlling Your Live 2.0 Technical Tools To Build Traffic In Categories:Marketing WebSearch University enables Internet researchers to hone their skills and refresh their search competencies. The world of Web search changes so quickly and so drastically that keeping up is vitally important to information professionals determined to provide the best and most relevant information to their clients, organizations, and colleagues. Learn the new twists and turns, new search tools, new resources, new techniques, and new approaches to Web research. Revisit how you use the Internet for research. Rethink your approach to search. Images and Search Engines Lunch With Google Webmaster Central How To Build Your Audience Successful Site Architecture Lunch With Google Webmaster Central Drive Traffic to Your Site With Google Bot Obedience Course Images and Search Engines Site Structure for Crawlability Spider and DOS Defense: Rebels, Renegades, and Rogues The Bot Obedience Course Lunch With Google Sitemaps This informal, half-day event offers attendees the opportunity to meet editorial staff, Search Engine Strategies speakers, and members of the Search Engine Watch community in person, network with local peers, and discuss the hottest topics and latest news in the search industry. Lunch With the Google Engineers
Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.
Get solutions to your most vexing search marketing challenges from our panel of veteran search marketing experts. Powerpoint free!
Webinar: Moving Beyond the SEO Silo - Integrating Search with User Experience For Better Audience Acquisition and Engagement
Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Chris Silver Smith, President, Argent Media (@si1very)
Speakers:
Adam Audette, President, RKG (@audette)
Jonathan Hochman, Founder, Hochman Consultants
Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)
The search engines have been kind to SEOs recently, adding a number of new tools that when used properly promise to improve visibility and rankings for certain types of content. Schema.org, a joint alliance between Google, Microsoft, and Yahoo provides a common foundation of support for a set of microdata types. Google’s rel=author tag enables content sites to help identify their authors on the site and across the web. And other meta tags have either gained prominence or become less important. Come find out how to take full advantage of all of these new goodies.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Speakers:
Dennis Goedegebuure, VP Internet Marketing, Geeknet Inc (@TheNextCorner)
AJ Kohn, Owner, Blind Five Year Old (@ajkohn)
Navneet Virk, Director, Optimization, Roundarch Inc.
The search engines make more and more data available all of the time, but how can you determine priority and impact to use that information to influence your overall marketing and technical development roadmap? Learn what the data really mean and how can you use it to your advantage.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Jeff Ferguson, CEO, Fang Digital Marketing (@fangdigital)
Speakers:
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Neil Walker, CTO, Just Search Ltd
We’ll sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, aggregation of data sources, boilerplate content, and pagination. How can a well-planned information architecture minimize the search obstacles and how can you best handle unavoidable duplication to avoid PageRank dilution, being classified as “thin affiliate”, “thin content” or low quality site by search engines? What’s the best way to implement complex, paginated sites for effective indexing and ranking? We’ll talk through all the options, including rel=canonical, rel=next/prev, noindex, nofollow, faceted navigation, and URL parameters.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Corey Morris, SEO Strategist, emfluence (@coreydmorris)
Speakers:|
Rudy De La Garza, Manager, Corporate Search Engine Optimization, Bankrate.com
Gabe Gayhart, SEO Manager, PriceGrabber / Experian Interactive (@datguygabe)
Nick Roshon, SEO Strategist, iCrossing (@nickroshon)
Kent Yunk, VP and SEO Strategist, Roaring Pajamas (@kymktg)
We’ve assembled a panel of experts with more than 200 years of SEO experience combined. They stand ready to provide answers to any of your questions relating to organic search. There’s no PowerPoint, just plenty of time to answer your questions on a range of SEO topics.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)
Q&A Moderator: Michelle Robbins, Director of Technology, Third Door Media, Inc. (@MichelleRobbins)
Speakers:
Alex Bennert, In House SEO, Wall Street Journal (@seosylph) (Q&A Speaker)
Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc. (@GregBoser) (Q&A Speaker)
Bruce Clay, President, Bruce Clay, Inc. (@bruceclay) (Q&A Speaker)
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox) (Q&A Speaker)
Todd Friesen, Director of SEO, Performics (@oilman) (Q&A Speaker)
Rae Hoffman-Dolan, CEO, Sugarrae SEO Firm (@sugarrae) (Q&A Speaker)
How to Write Short: From the Ten Commandments to Twitter featuring Poynter's Roy Peter Clark
529 14th St. NW, 13th Floor Washington, DC
The National Press Club Book Fair and Authors' Night
529 14th St. NW, 13th Floor Washington, DC
Marketing in the Age of Facebook - Search or Social?
1300 1st Avenue Seattle, WA 98101-2003 How To Best Engage Readers Through Google News
Use Searcher Personas To Connect SEO To Conversion (9/13/11 3:45pm)
Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture (9/14/11 10:45am)
Schema.org, Rel=Author & Meta Tagging For 2012 (9/14/11 1:30pm)
Real Answers For Technical SEO Problems (9/14/11 3:30pm)
Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable (9/14/11 5pm)
Pagination & SEO (9/15/11 9am)
Beyond Rankings: Actionable SEO Reports Your Boss Will Love (9/15/11 12:45pm)
Ask The SEOs (9/15/11 2pm)
Panelists will discuss social search and what journalists need to consider in using social search to conduct research and to attract readers to their stories. Learn about new social media tools that are available to journalists, including curation tools, and how those interact with search, both through the major search engines and their own internal search functions.
- Beth Shankle, NPC Director of Research (moderator)
- Vanessa Fox, president of Nine by Blue, who built Google’s Webmaster Central
- Joe Webster, former digital marketing director at the Associated Press and central to AP’s move into social media
The publishing medium shouldn’t significantly change the content, but how readers consume information online and how search engines and news aggregators collect and display content is important to consider. Why do some images rank in search engines and other don’t? What meta data is used by search engines? What is important for local stories and local searches? We’ll look at headlines, images, videos, and other page elements and provide best practices for ensuring your content is seen by the widest possible audience.
- Vanessa Fox, president of Nine by Blue, who built Google’s Webmaster Central
Panel Research: New media, new technologies for success
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
With the convergence of mobile devices and our ubiquitous use of search, nearly 30% of all queries have some local intent and around 15% of all searches are done on a mobile device. Learn the latest in how we search for local information and the best ways an organization with local interest can take advantage of that.
Vanessa will be keynoting this event. More information coming soon!
Getting Them There & Keeping Them There: Using business-driven personas to create holistic search and experience strategies
It is pretty easy not to have the SEO best practices and standards built into your site. Many companies aren’t familiar with the research, nor do they do the research necessary. We’ll cover some of the biggest fails we’ve seen in SEO and how to avoid them.
URLs continue to be a key technical obstacle to search engine optimization. Internal and external linking structure, URL formats, parameters, faceted navigation, breadcrumbs, tracking codes, pagination, canonicalization options, hyphens and underscores. What really matters? What should you rewrite and what should you leave alone? And what’s the best way to redirect, rewrite, track, and monitor the changes? We’ll break it all down for you with actionable steps you can use to evaluate and improve your site’s crawl efficiency, indexing percentage, and ultimately get more search traffic.
We have hundreds of data points to track how the search engines and visitors are accessing our sites, but what’s really actionable and what’s not worth spending time on? How can you best use data to diagnose issues and make improvements to your site? In this session, we’ll show you how to cut through the clutter and zero in on what’s really important.
Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor in the major “people challenges” of training and managing diverse teams, dealing with competing stakeholders, placating meddling executives… and the beat(ing) goes on. In this session, our panel of experts have all wrestled with SEO for huge websites and won, and share their unique insights and battle scars.
Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along – speeding up your site.
Credit Where Credit Is Due: Demystifying Attribution
Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? Did that display ad make all the difference? Unfortunately, attributing all conversions to the last click is easy to do with current analytics products, yet doing so obscures real customer data and effectiveness measurements. This panel will provide real answers on how to track a customer’s searches through all phases of the buying cycle, how to measure cross channel “assists,” and how to avoid the dangers of last click attribution.
Ask The SEOs
Some experts say content is king. Others maintain that acquiring quality links is the killer ranking factor. Still others swear by bleeding-edge SEO techniques that run the risk of drawing penalties and having sites banned by search engines altogether. In this no-holds-barred, all-questions-welcomed session, you’ll get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.
In this workshop, Vanessa and Tamara combine forces to show you a practical, step-by-step method that starts with clarified business goals and ends with actionable search and user experience strategies. Vanessa and Tamara have long understood that the work they do overlaps, and they’ve finally done something about it. Tamara will show you a practical, step-by-step method to get clarity on business goals and develop quick, ad hoc personas that capture the key goals, needs, and questions of your target users. Vanessa will show you how to use these personas to create a user-centered SEO action plan, and they’ll both present ideas on how to use their combined toolsets to drive key design, and re-design, decisions.
Why Search Works The Way It Does And How To Best Take Advantage Of It: How do search engines come up with the results they do and how can power users take advantage of everything the search engines have to offer? And how do people really search? Because search engines have accumulated such a high volume of data, they have begun to better understand searcher intent and build results around that understanding. Sometimes this works out well, such as when Google shows videos when people search for Britney Spears. Sometimes, this doesn’t work as well, such as when Google shows results about colleges when someone searches for collages (likely because such a high volume of queries are spelled wrong). Find out how we search, how search engines compile results, and how to sharpen your power searching skills.
Vanessa Fox is Keynoting this event: “Will Google Get Into the News Business?”
There’s more to SEO than keywords, back-links and compelling content: understanding the back-end technical aspects of your website are just as important if you want to be seen favorably by the search engines and found by searchers. In this webcast, we’ll explore what every serious SEO should know about hosting — from what to expect from your hosting services, to understanding which databases to use, to diagnosing hosting issues and their impact on SEO. Whether you’re an SEO consultant, an in-house SEO, or a web developer or designer, you need to understand the connection between site architecture, hosting, and SEO.
Our expert speaker, Vanessa Fox, will discuss everything from which Operating Systems are used to how hosting services handle load balancing and redirects.
Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? Did that display ad make all the difference? Unfortunately, attributing all conversions to the last click is easy to do with current analytics products, yet doing so obscures real customer data and effectiveness measurements. This panel will provide real answers on how to track a customer’s searches through all phases of the buying cycle, how to measure cross channel “assists”, and how to avoid the dangers of last click attribution.
Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How are blended results having an impact? Is there a different algorithmic blend used for informational queries versus transactional ones? Are you interpreting the results correct? Do you have control groups? These are only some of the many challenges to running a valid experiment. If you’re going to test, this session aims to help you do it right. It also aims to help you judge the validity of tests run by others.
Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along — speeding up your site.
This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.
Search Engine Optimization: How to Make Sure People are Finding You and Your Cause: Vanessa Fox, creator of Google’s Webmaster Central and author of Marketing in the Age of Google; Kevin Lee, CEO of Didit.com and author of Search Engine Advertising; and Sara Holoubek, CEO, Luminary Labs and outgoing President of the Search Engine Marketing Professionals Organization board of directors
Vanessa will be moderating this event.
In this workshop, Vanessa and Tamara combine forces to show you a practical, step-by-step method that starts with clarified business goals and ends with actionable search and user experience strategies. Vanessa and Tamara have long understood that the work they do overlaps, and they’ve finally done something about it. Tamara will show you a practical, step-by-step method to get clarity on business goals and develop quick, ad hoc personas that capture the key goals, needs, and questions of your target users. Vanessa will show you how to use these personas to create a user-centered SEO action plan, and they’ll both present ideas on how to use their combined toolsets to drive key design, and re-design, decisions.
Tips for Identifying Penalties vs. Basic Rankings Drops and Tips for Fighting Your Way Out of a Google Penalty.
The Future of Search
Technical SEO Issues For Developers
Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Topics
Are you are marketer who isn’t sure how to tell developers what you want in techie speak? Are you a developer who can’t figure out the technical requirements from marketers? Come to this session for the marketer-to-developer translation guide, as well as details on how to build SEO into the development process to make things easier for both marketers and developers.
Diagnosing Web Site Architecture Issues
Site isn’t being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available tools.
Expert Technical Review of Your Website
This session will bring together experts who will use all of the information and tactics learned throughout the day and apply them to detailed site reviews of the code and infrastructure of sites submitted in advance by the audience.
Get your Web site reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links, and more.
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at the many ways that social media outlets can be monetized.
Programmed and moderated session. Do you – or can you – sell worldwide? If so, there might be some low-hanging fruit you can pick up by considering SEO for searchers outside your home market, even if your site is in English. This session looks at how to make some simple changes to please alternative search engines along with some of the challenges you’ll need to consider.
Programmed and moderated session. Let’s say SEO 1.0 is about ensuring that 1990s-era web design techniques such as tables and frames are adjusted to minimize search engine ranking issues. Well, now the Web 2.0 design world is firmly upon us, bringing with it CSS, AJAX and other dynamic design techniques that can give search engines fits. SEO 2.0 is all about ensuring that Web 2.0 sites are as search engine friendly as Web 1.0 sites.
Programmed and moderated session. This session covers how local listings are being blended into the regular results of major search engines and offers tips to increase the chances that your listings will be among those folded in.
Moderated session. A panel of the engineers from the major search engines who specialize in identifying and resolving common customer SEO issues describe their diagnosis process, discuss the differences in how they handle common problems and then open up for audience Q&A & review of attendee web sites.
Have a question about how search works? How to make it better? Why things are so frustrating? This wildly successful session at the last eMetrics Marketing Optimization Summit is brought back by popular demand. Just be sure to watch the clock as this session has been voted the most likely to keep you in your seat for hours.
Increasingly, the videogame industry has been turning to indie developers for innovation. But why is innovation important? The game industry makes billions of dollars a year selling mainstream blockbuster hits. Why do they even need innovation? And what will it take for the industry to value innovation more? This discussion led by pioneer alternate reality gamemaker Elan Lee, focuses on the importance of innovation to both the culture and business of gaming. This roundtable is appropriate for new and experienced game designers, as well as publishing and development decision makers and marketing executives. Also recommended for investors.
Unraveling URLs & Demystifying Domains
Programmed session. Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.
Programmed session. This session looks CSS, AJAX and Web 2.0 dynamic design techniques that can cause search engine indexing and ranking issues, with solutions to consider.
Programmed session. Yahoo has SearchMonkey. Google has sitelinks management. Even Microsoft is looking at ways to dress-up listings. This session looks at the move toward enhanced listings and how search marketers can tap into them.
Programmed session. Google is handling Flash in a new way thanks to a partnership with Adobe, and Yahoo may soon do the same. Meanwhile, there are plenty of ‘old’ techniques to make Flash sites search engine friendly. But any of these techniques still don’t mean that Flash issues are solved. More in this session.
Search Engines are delivering more integrated search result pages that include videos, images, online press releases, and local listings. How do you leverage your online assets to drive more traffic and visitors your website?
You’ve architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many websites, the answer to this question could have a significant impact on your business. Come learn everything you need to need to know about search engine optimization (SEO) in this session designed specifically for web developers. We’ll cover: best practices, design patterns, tools professionals use to diagnose SEO issues, and a review of common platforms including ASP.Net, IIS, Apache and Wordpress.
This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. We’ll show you how the model works, how to apply it to your business, and we’ll do live “Startup Makeover” reviews for 5-10 companies.
QA session about search best practices.
Have a question about how search works? How to make it better? Why things are so frustrating? This wildly successful session at the last eMetrics Marketing Optimization Summit is brought back by popular demand. Just be sure to watch the clock as this session has been voted the most likely to make you miss lunch.
Social Media sites such as Bebo and Facebook are the new search marketing battleground. How does the search marketer achieve visibility, brand-building and lead generation in this highly competitive online landscape? We hear from the social media sites and the marketers who have excelled in this channel.
Designing and developing search engine friendly websites is now an imperative. This requirement has fundamentally changed the way effective websites are developed. This advanced session outlines the issues and offers some effective solutions for search-friendly development.
Try doing a search on “search engine optimisation”. It’s likely that you are looking at a blog at the top of the search engine listings. Blogs have become part of the search marketers toolbox. We hear from experts why blogs can be so search engine friendly and what to do to propel your blog to the top of the search engines.
Programmed and moderated session. The first generation of search engines ranked pages based on the content of those pages alone — the words on the page. The second generation increased relevancy by analyzing links. The third generation, Search 3.0, is upon us now in full force. Google Universal Search, Ask.com’s Morph, Microsoft Live Search Scopes and Yahoo Shortcuts are different names for the same core concept — automatically blending in results from specialized or “vertical” search engines such as video search or local search. This session looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success.
Programmed and moderated session. This session looks at how video and image content is being blended into the main results at major search engines and provides tips on increasing the odds that your content makes the cut for the first page of results.
Programmed and moderated session. This session covers how local listings are being blended into the regular results of major search engines and offers tips to increase the chances that your listings will be among those folded in.
Programmed and moderated session. The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.
Programmed and moderated session. More and more, people are finding that social media marketing — SMM — can help with SEO efforts. Getting your content into the major social media sites can generate links or provide rankings you might not be able to tap into with your own site. In this session, SMM essentials that SEOs need to know.
Programmed and moderated session. Blogging can help SEO in a variety of ways. Blog posts are “syndicated,” meaning your content — and your links — spread across the web. There are also dedicated blog search engines with readers you might be missing, if you’re not blogging. This session introduces you to blogging and the SEO advantages it offers.
Programmed and moderated session. Search engines love good content, but good content can take a lot of time to prepare. So why not turn to your users and visitors? User Generated Content — UGC — has the advantage of often being full of passion plus the “authors” who create it in turn may turn into marketers for your site. Learn more in this session.
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.
As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This session explores issues and solutions.
Giving up control of your identity by living your life online.
Grabbing an audience and keeping them engaged is enhanced by technical know-how. We’re going to help you get some, including how to use syndication to your best advantage, and a little DIY search engine optimization.BlogHer
-->
Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.
Grab your lunch, grab a seat, get updated on Google web search and lob some questions at the assembled panel of engineers.
How to build traffic by leveraging technology and building robust community. How to optimize your site to build search engine traffic. How to use syndication (RSS) & subscriptions to build recurring traffic. How participating in the bigger blogging community drives traffic and comments. The works.
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows.
Come learn about the special tools and support that Google Webmaster Central offers to publishers, from error reporting, to page submission, to statistics and more. The team will explore some common site crawling and indexing issues, plus there’s plenty of time for questions.
Looking for ways to improve traffic to your site? Perhaps you’re interested in knowing what the top drivers are to your site? Or how Google sees your site? Maybe you’re looking for ways to add additional content or functionality to your site? If these sound like questions you’ve asked, come learn what Google has to offer. In this panel, you will learn about some Google services that will help drive traffic to your site. Even if you’re familiar with these products, hear tips and advice directly from the experts.
Bandwidth burdens from “good” search engines and rouge spiders alike are causing some site owners to ponder if they need to ban all bots to regain control of their web sites. Yet ban the bots, and you kiss traffic from the major search engines goodbye. How can you teach good bots to behave better and send bad bots away for good? This session provides tips and advice.
Regular search engines can?t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.
For engines to index your site, they need to be able to crawl it quickly and easily. This session discusses site design that is not just search engine-friendly, but optimized as well.
This session will look at fundamental strategies on how to keep the bad bots out while letting the good bots from the search engines in.
Bandwidth burdens from “good” search engines and rogue spiders alike are causing some site owners to ponder if they need to ban all bots to regain control of their web sites. Yet ban the bots, and you kiss traffic from the major search engines goodbye. How can you teach good bots to behave better and send bad bots away for good? This session provides tips and advice.
Come learn about the special features Google Sitemaps offers to publishers, from error reporting, to page submission, to statistics and more. There’s also plenty of time to ask the team questions.
Grab your lunch, grab a seat, get updated on Google web search and lob some questions at the assembled panel of engineers. Representatives will include Sitemaps experts, Matt Cutts, and other Google engineers.
Past Events
April 24 2012
November 16 2011
November 15 2011
October 25 2011
These days, the hip question to ask is whether to invest resources in SEO or social media. But if you get rid of the silos and instead focus on reaching your audience and solving their problems, you can reach customers via both search and social media more easily than if you just focused on one or the other.
Get Blueprint
We have been hard at work on search analytics that help you take control over an overwhelming sea of SEO and web analytics data and turn them into insight about what's working, what's not, and what to fix first.
Blueprint analyzes multiple input sources around how searchers and search engines interact with your site to give you a clearer, more holistic view than looking at each source individually, and is customized for your business and audiences.
You don't need more data. You need to save time and improve your business.
Get trained
Want to break through silos and incorporate our methodology into your organization?
Vanessa is available for training workshops that make SEO core to understanding and attracting audiences, rather than an afterthought, for better customer engagement and an improved bottom line.
Technical Training: Providing in-depth detail for developers on crawlable web infrastructure.
Content Training: Using searcher personas to bring search into editorial processes.
Strategy Workshops: Building strategic roadmaps that pinpoint how to prioritize SEO efforts.
Get the book
Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business.
In the book, Vanessa outlines her methodology for breaking down organizational silos between product development, user experience, web development, and social media for improved customer engagement.
Buy the Book