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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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Category: Office Hours
February 25, 2010
Vanessa does the show from Atlanta this week, and dives into microformatting and rich snippets. These may be lowering your click through, but depending on your business goal, maybe that doesn’t matter. She then talks about Social Search and real time results, and a Vanity Fair article: Ringside at the Web Fight Articles … Continue reading »
February 18, 2010
Where in the world is Vanessa Fox? Vanessa tells us her busy itinerary for the next few months so that hopefully you can catch up with her! This week, Vanessa talks about international SEO regarding recommendations for local sites on different TLDs, and canonical URLs. She answers questions about canonical tag usage and different … Continue reading »
February 11, 2010
Vanessa talks about how the Superbowl ads did at a search level, then launches into Google Buzz. Afterwards, Vanessa takes questions about outsourcing Social Media, PDFs and other chatroom questions. Articles Mentioned: Searching for the Superbowl Start Time: How are the Engines, the NFL and CBS Doing? Scoring Superbowl 2010 Advertising: How’s the … Continue reading »
February 4, 2010
Recovering from an exciting Elton John concert, Vanessa discusses changes with Google News – how you may qualify, how to submit and how to be picked up. Vanessa also talks twitter, link shortening services, and google dictionary! Articles Mentioned: New face to Google News Sitemaps The Latest on Google News Sitemaps Google proposes … Continue reading »
January 21, 2010
A guest host from Carnegie Mellon interviews Vanessa about what’s important to learn about search with regards to how it may be changing the future of business. They also touch on the fact that students may be taking shortcuts by no longer doing research on the Internet, and instead turning to the Internet. … Continue reading »
January 7, 2010
Vanessa talks about how Google supports cross-domain canonical tag. She touches on whether you should 301 redirect or use the canonical tag in certain situations. She dives into Google News and requirements and gives suggestions. Last, Vanessa talks about the changing SERP landscape including Facebook opening up content to be searched, Google Books … Continue reading »