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Category: Office Hours
March 12, 2009
Vanessa talks about site reviews and how to do an in depth analysis of a website.
Vanessa walks us through step by step how she does a site analysis:
Whats the goal of the site? Why did you build it? What do you want to accomplish? Hopefully you have a conversion event. Then, what are the metrics for evaluating your goals? Are you getting the right kind of traffic?
Vanessa divulges some precious information in developing search persona’s, how to target your traffic, putting together a search acquisition work flow (what does your SERP look like?), why architecture of your site is important, and more!
This episode also talks about using canonical tags and how to tell if your site is being indexed.
Webmaster Central Tools/Reports provides really helpful tools to to run indexing reports which you should use monthly.
Vanessa quickly reviews image optimization. Resources at Jane and Robot.
Sites reviewed:
ColorMeHouse.com
TheFruitCompany.com
Listen to the episode at WebmasterRadio.fm
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