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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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July 16, 2009
Vanessa and George remind us that everything with the subscriptions will be up and ready to go soon. The IRC chat will also be up and working well.
Vanessa talks about how to investigate a competitor makes a sudden rise as number two on the SERP.
Links mentioned:
Yahoo Site Explore
SEOMoz Linkscape Tool
WeBuildPages.com/tools
If they got there through manipulative tactics then they will eventually fall.
Vanessa touches on the article Is most of SEO Just A Boondoggle? by Jill Whalen which brings up many good points about valuable SEO vs no-so-valuable. How valuable are some of the SEO tactics that some SEO firms are offering? Clients aren’t sure what they need, they just know they need to be found in the search engine and ultimately conversions. Do you really need to be submitted to 1,000 directories? Vanessa explains What should you expect from a SEO expert as a business.
Vanessa talks about PHP vs HTML: the benefits and pitfalls.
Listen to the episode on WebmasterRadio