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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up you copy today from Amazon.com.
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Category: Office Hours
July 15, 2010
Vanessa’s book Marketing in the Age of Google is being translated into Portuguese and will be available in Brazil soon!
Vanessa talks about Googles changing algorithms and how they are impacting search results- in reply to the recent uproar inspired by a New York Times article.
She then talks about the testing of Bing results showing up in Yahoo this month. Vanessa talks about what she’s seen so far- problems that you should ignore for now. She suggests for now, to do some benchmarking before the transition so that you can really see how it affects you.
Last, Vanessa talks about the newest Google patent about links.
Articles Mentioned:
NY Times: The Google Algorithm
Regulating the New York Times
Google Admits That Employees Change Index Rankings
Yahoo Begins Testing Bing Powered Results This Month
5 Things Google’s Latest Patent Tells Me About Links
Listen to the whole episode on Webmasterradio.fm
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