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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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Successful search strategies involve your entire organization and that's no easy feat. To help, we’ve developed a methodology, training, and a custom reporting suite to measure your progress and surface important issues.
We don't offer search engine optimization. We help you understand your audiences (who search) and solve their problems.
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January 7, 2010
Vanessa talks about how Google supports cross-domain canonical tag. She touches on whether you should 301 redirect or use the canonical tag in certain situations.
She dives into Google News and requirements and gives suggestions.
Last, Vanessa talks about the changing SERP landscape including Facebook opening up content to be searched, Google Books and Google Maps using wikipedia to weigh searcher intent.
References:
Google Webmaster Central Blog: Handling Legitimate Cross-domain Content Duplication
Search Engine Land: Google, Yahoo and MS unite on Canonical Tag to Reduce Duplicate Content Clutter
Search Engine Land: Bing Still Working on Canonical Tag Support
