Blueprint is based on founder Vanessa Fox’s approach to SEO, and a large part of that philosophy is that individual keyword rankings aren’t useful or actionable. Blueprint is built around categories because there is value in looking at larger trends. But individual keyword ranking positions will always fluctuate. When you look at individual queries too closely, you miss the larger picture of what’s happening with the site and might spend a lot of time and resources that could be better spent elsewhere.
Posted in: Blueprint - General

