Avvocating 2012

4 May 2012 - 00:00

Location: Seattle - In Categories: Marketing, Vanessa Fox

Legal Marketing in the Era of Social Media

A search engine optimization strategy is a critical component for all lawyers seeking to enhance their reputation and attract more business online. Vanessa Fox, author of the book Marketing in the Age of Google and the creator of Google Webmaster Tools, will provide a clear outline for how lawyers can optimize their website to stand out in organic searches. Focusing on quality content and the customer experience, as well as keyword selection and getting indexed, lawyers will learn a comprehensive approach for achieving the search goal that matters most: engaging with the people who want to find information about your services. She will address issues around multimedia content, highlight common mistakes organizations make when optimizing their sites and cover how to track and measure SEO success.

Get the early bird by registering before December 31st!