-
Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
More Information »
National Press Club: Engaging Readers Through Google News
19 Sep 2011 - 09:30
Location: Washington DC - In Categories: Media/Academic, Vanessa Fox
How To Best Engage Readers Through Google News
Google’s algorithms work to surface unique content that match searcher needs in both web search and Google News, but news-specific ranking takes into account additional facets such as spikes in interest, recency, and authority.
Google faces additional hurdles in indexing news content as well. For instance, Google can’t access content behind paywalls. What does that mean for syndicated and subscription content? Fortunately, Google has a number of options available for publishers, including source attribution tags, first-click free programs and more. Get the details on how Google News works and ranks content, how to best take advantage of the news programs Google offers, and get all of your questions answered directly from Google.
Vanessa will be leading a session with David Smydra, the Product Specialist for Google News, and works with publishers to ensure accurate inclusion and crawling of their news Web sites. He also relays publisher and user feedback to the engineers who develop Google News. David has worked in book publishing, magazine publishing, and as a newspaper reporter. His local and environmental reporting earned awards from the California Newspaper Publishers’ Association in 2008. He studied English at Kenyon College and the University of Virginia, and earned an M.A. from the Graduate Program in Journalism at Stanford University.