Web 2.0 Expo @ New York, New York - Mon, 27 September 2010 01:00 PM

The Web continues to be an engine of economic growth, fueled by a host of new business models, development models, and design patterns that collectively fall under the umbrella of Web 2.0, a term coined at the birth of Web 2.0 Summit (formerly named Web 2.0 Conference), a joint venture between O'Reilly and UBM TechWeb.
Getting Them There and Keeping Them There: Using Business-driven Personas to Create Holistic Search and Experience Strategies
In this workshop, Vanessa and Tamara combine forces to show you a practical, step-by-step method that starts with clarified business goals and ends with actionable search and user experience strategies. Vanessa and Tamara have long understood that the work they do overlaps, and they’ve finally done something about it. Tamara will show you a practical, step-by-step method to get clarity on business goals and develop quick, ad hoc personas that capture the key goals, needs, and questions of your target users. Vanessa will show you how to use these personas to create a user-centered SEO action plan, and they’ll both present ideas on how to use their combined toolsets to drive key design, and re-design, decisions.

Bend Webcam @ Bend, OR - Thu, 30 September 2010

Breaking Down The Silos Between Marketing, Development, and Designers, for Better Products, Audience Engagement, and Customer Acquisition Sometimes it seems like we all speak different languages. But marketing has great data for product development. A site's technical infrastructure is key to acquisition through organic search. Learn the key integration points between departments and a translation dictionary to help break down silos, share data, and really communicate

No Library is an Island, Past event! on Thu, 12 August 2010
A conference put on jointly by the WLA and PNLA where Vanessa will speak about how librarians can help bridge the gap between quick and accurate results on the web.
Why Search Works The Way It Does And How To Best Take Advantage Of It: How do search engines come up with the results they do and how can power users take advantage of everything the search engines have to offer? And how do people really search? Because search engines have accumulated such a high volume of data, they have begun to better understand searcher intent and build results around that understanding. Sometimes this works out well, such as when Google shows videos when people search for Britney Spears. Sometimes, this doesn't work as well, such as when Google shows results about colleges when someone searches for collages (likely because such a high volume of queries are spelled wrong). Find out how we search, how search engines compile results, and how to sharpen your power searching skills.
Sat, 14 August 2010

Search Labs, Past event! on Wed, 28 July 2010
The Search Labs '10 is the first edition of a promising new series of events. Will be three rooms simultaneously and nearly 40 sessions over two days with lectures aimed at search trends.
Wed, 28 July 2010

BlueGlass, Past event! on Mon, 19 July 2010
BlueGlass LA is an online marketing conference featuring the top social media and search marketing industry experts to give you the best in topics, trends, strategies and networking possibilities.
Mon, 19 July 2010

The Influencer Project, Past event! on Tue, 06 July 2010 03:00 AM
The shortest marketing conference ever: 60 of the Web's Leading Thinkers Share How You Can Increase Your Digital Influence for Good and Profit in 60 Minutes.
Tue, 06 July 2010 04:00 AM

Potomac Forum, Ltd., Past event! on Wed, 23 June 2010
Information on government websites must be "findable", relevant and compliant with federal mandates. These converging requirements require reanalyzing of both process and strategy to manage and govern website content as well as improving strategy around the website content.
Wed, 02 June 2010

Search Marketing Now Webcast, Past event! on Tue, 22 June 2010 10:00 AM
SEO and Website Hosting: What You Should Know: There's more to SEO than keywords, back-links and compelling content: understanding the back-end technical aspects of your website are just as important if you want to be seen favorably by the search engines and found by searchers. In this webcast, we'll explore what every serious SEO should know about hosting -- from what to expect from your hosting services, to understanding which databases to use, to diagnosing hosting issues and their impact on SEO. Whether you're an SEO consultant, an in-house SEO, or a web developer or designer, you need to understand the connection between site architecture, hosting, and SEO. Our expert speaker, Vanessa Fox, will discuss everything from which Operating Systems are used to how hosting services handle load balancing and redirects. This event is in PST.
Tue, 22 June 2010 11:00 AM

Smithsonian talk, Past event! on Tue, 22 June 2010 10:00 AM
Vanessa will speak about effectively harnessing searcher behavior to awesomely exceed all of your goal, as part of the Smithsonian's CTO Speaker Series.
Tue, 22 June 2010 11:30 AM

U.S. General Services Administration, Past event! on Mon, 21 June 2010 09:00 AM
Vanessa will be speaking at the U.S. General Services Administration.
Mon, 21 June 2010 01:00 PM

Ignite Seattle, Past event! on Mon, 14 June 2010 07:00 PM
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers.
Mon, 14 June 2010 07:00 PM

SMX Advanced 2010, Past event! on Tue, 08 June 2010
Demystifying Online Attribution
Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? Did that display ad make all the difference? Unfortunately, attributing all conversions to the last click is easy to do with current analytics products, yet doing so obscures real customer data and effectiveness measurements. This panel will provide real answers on how to track a customer’s searches through all phases of the buying cycle, how to measure cross channel “assists”, and how to avoid the dangers of last click attribution.

So You Want To Test SEO?
Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How are blended results having an impact? Is there a different algorithmic blend used for informational queries versus transactional ones? Are you interpreting the results correct? Do you have control groups? These are only some of the many challenges to running a valid experiment. If you’re going to test, this session aims to help you do it right. It also aims to help you judge the validity of tests run by others.

Build it Better: Site Architecture For The Advanced SEO
Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along — speeding up your site.

SEO Vets Take All Comers
This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.
Wed, 09 June 2010

Personal Democracy Forum, Past event! on Thu, 03 June 2010
Personal Democracy Forum is the world’s leading conference exploring and analyzing technology's impact on politics. Participate in conversations with thought leaders and the most connected, driven people in the industry.
Search Engine Optimization: How to Make Sure People are Finding You and Your Cause: Vanessa Fox, creator of Google's Webmaster Central and author of Marketing in the Age of Google; Kevin Lee, CEO of Didit.com and author of Search Engine Advertising; and Sara Holoubek, CEO, Luminary Labs and outgoing President of the Search Engine Marketing Professionals Organization board of directors
Fri, 04 June 2010

SDMA, Past event! on Wed, 02 June 2010 06:00 PM
The Seattle Direct Marketing Association will be featuring Vanessa Fox, and her new book, Marketing in the Age of Google at their June 2nd "year-end" event. Vanessa will speak about how search affects businesses, and experiences writing her book.
Wed, 02 June 2010 08:30 PM

Avvo Webinar Series, Past event! on Wed, 26 May 2010 10:00 AM
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
Wed, 26 May 2010 11:00 AM

Google I/O Ignite, Past event! on Wed, 19 May 2010 04:15 PM
Ignite captures the best of geek culture in a series of five-minute speed presentations. Each speaker gets 20 slides that auto-advance after 15 seconds. Come see what Vanessa has to say!
Wed, 19 May 2010 05:15 PM

“Technology and Its Impact on the Future of Libraries”, Past event! on Sat, 08 May 2010 09:00 AM
How has technology changed the way information is searched, organized and delivered? How do we ensure information in all formats is available to everyone? This is a discussion of the future of libraries and help us explore new ways to provide better and more accessible service. Trustee Eric Liu will moderate a panel discussion featuring panelists Mike Crandall, Debbie Cook, Vanessa Fox, and Monica Guzman.
Sat, 08 May 2010 12:00 PM