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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up you copy today from Amazon.com.
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Upcoming Events
Vanessa Fox travels the globe speaking at industry conferences, conventions, and corporate events about the evolution of how we search for and consume information. If you would like to have Vanessa speak at your event please use this contact form to submit your request. For past speaking engagements click here.
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Vanessa will be moderating and speaking at a number of panels, listed below.
Real Answers For Technical SEO Problems (#smx #22C)
Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Chris Silver Smith, President, Argent Media (@si1very)
Speakers:
Adam Audette, President, RKG (@audette)
Jonathan Hochman, Founder, Hochman Consultants
Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)Schema.org, Rel=Author & Meta Tagging Best Practices (#smx #23C)
The search engines have been kind to SEOs recently, adding a number of new tools that when used properly promise to improve visibility and rankings for certain types of content. Schema.org, a joint alliance between Google, Microsoft, and Yahoo provides a common foundation of support for a set of microdata types. Google’s rel=author tag enables content sites to help identify their authors on the site and across the web. And other meta tags have either gained prominence or become less important. Come find out how to take full advantage of all of these new goodies.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Speakers:
Dennis Goedegebuure, VP Internet Marketing, Geeknet Inc (@TheNextCorner)
AJ Kohn, Owner, Blind Five Year Old (@ajkohn)
Navneet Virk, Director, Optimization, Roundarch Inc.Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable (#smx #24C)
The search engines make more and more data available all of the time, but how can you determine priority and impact to use that information to influence your overall marketing and technical development roadmap? Learn what the data really mean and how can you use it to your advantage.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Jeff Ferguson, CEO, Fang Digital Marketing (@fangdigital)
Speakers:
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Neil Walker, CTO, Just Search LtdDuplication, Aggregation, Syndication, Affiliates, Scraping And Information Architecture (#smx #25C)
We’ll sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, aggregation of data sources, boilerplate content, and pagination. How can a well-planned information architecture minimize the search obstacles and how can you best handle unavoidable duplication to avoid PageRank dilution, being classified as “thin affiliate”, “thin content” or low quality site by search engines? What’s the best way to implement complex, paginated sites for effective indexing and ranking? We’ll talk through all the options, including rel=canonical, rel=next/prev, noindex, nofollow, faceted navigation, and URL parameters.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)
Q&A Moderator: Corey Morris, SEO Strategist, emfluence (@coreydmorris)
Speakers:|
Rudy De La Garza, Manager, Corporate Search Engine Optimization, Bankrate.com
Gabe Gayhart, SEO Manager, PriceGrabber / Experian Interactive (@datguygabe)
Nick Roshon, SEO Strategist, iCrossing (@nickroshon)
Kent Yunk, VP and SEO Strategist, Roaring Pajamas (@kymktg)Ask The SEOs – Open Q&A Forum (#smx #33A)
We’ve assembled a panel of experts with more than 200 years of SEO experience combined. They stand ready to provide answers to any of your questions relating to organic search. There’s no PowerPoint, just plenty of time to answer your questions on a range of SEO topics.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)
Q&A Moderator: Michelle Robbins, Director of Technology, Third Door Media, Inc. (@MichelleRobbins)
Speakers:
Alex Bennert, In House SEO, Wall Street Journal (@seosylph) (Q&A Speaker)
Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc. (@GregBoser) (Q&A Speaker)
Bruce Clay, President, Bruce Clay, Inc. (@bruceclay) (Q&A Speaker)
Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox) (Q&A Speaker)
Todd Friesen, Director of SEO, Performics (@oilman) (Q&A Speaker)
Rae Hoffman-Dolan, CEO, Sugarrae SEO Firm (@sugarrae) (Q&A Speaker)In Categories:Marketing, Vanessa Fox
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Legal Marketing in the Era of Social Media
A search engine optimization strategy is a critical component for all lawyers seeking to enhance their reputation and attract more business online. Vanessa Fox, author of the book Marketing in the Age of Google and the creator of Google Webmaster Tools, will provide a clear outline for how lawyers can optimize their website to stand out in organic searches. Focusing on quality content and the customer experience, as well as keyword selection and getting indexed, lawyers will learn a comprehensive approach for achieving the search goal that matters most: engaging with the people who want to find information about your services. She will address issues around multimedia content, highlight common mistakes organizations make when optimizing their sites and cover how to track and measure SEO success.
Get the early bird by registering before December 31st!
In Categories:Marketing, Vanessa Fox