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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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About Nine By Blue
Successful search strategies involve your entire organization and that's no easy feat. To help, we’ve developed a methodology, training, and a custom reporting suite to measure your progress and surface important issues.
We don't offer search engine optimization. We help you understand your audiences (who search) and solve their problems.
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December 10, 2008
The basis for Google page-ranking is to equate popularity with quality, and once you look at the information developed by SEO experts, you learn that this strategy barely works, I [John Dvorak] argued in a recent column. I suggest rethinking the basic organization of the Web itself. Vanessa thinks differently.
