Nine By Blue and Jane and Robot have always been about providing solid, foundational information about building best practices for organic search acquisition: understanding audience needs and building content and product strategies to delight those audiences, straightforward advice about technical site architecture and analytics, and facts about how search engines work without any speculation.
And we’re just getting started. A whole new Nine By Blue and Jane and Robot are coming soon. Brought to you by:
Vanessa Fox | @vanessafox
Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She’s an entrepreneur-in-residence with Ignition Partners, Contributing Editor at Search Engine Land, and host of the weekly podcast Office Hours. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search and was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search. She was named one of Seattle’s 2008 top 25 innovators and entrepreneurs. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels. She started Nine By Blue and Jane and Robot to help integrate organic search into how we think about traditional marketing, product development, and web development. She believes marketing is about building things people want, not trying to get them to buy what you happen to be selling.
Laura Lippay | @lauralippay
With an eye for the big picture and a history in optimizing enterprise properties for online visibility, Laura has focused on Search and Social strategy for some of the top brands on the internet, most recently as a Technical Marketing Director at Yahoo. A classic INTJ with a Clifton StrengthsFinder ‘Futurist’ top strength, Laura’s analytical brain is constantly applying the questions “what’s next?” and “does it work?” to every project. Additionally, Laura’s web development background lends a unique technical balance to her perspective on internet marketing, bridging gaps between marketing and development teams in order to provide a comprehensive solution to online visibility.
On the side, Laura follows the revolutionary technological innovations in biologically–embedded interfaces (such as Brain-Computer Interfaces (BCI)) that will change the face of marketing communication in the near future.
Laura is a speaker at several marketing conferences, a member of the World Futurist Society, and an advisor to a nascent digital media company.
Todd Nemet | @nemet
Todd Nemet works at Nine By Blue helping on-line businesses develop their search traffic acquisition strategies from both a technical and a content-oriented point of view.
Before Nine By Blue, Todd worked at Google for six years in the AdWords sales engineering team helping Google’s largest advertisers understand and implement Google technology like Google Webmaster Tools, Google Analytics, AdWords API, and YouTube’s APIs. He also ran the beta programs for Google’s Enterprise division, becoming familiar with Google’s search technology. He has been working with search engines in one form or another since 1994 at companies such as Inktomi and Verity (now Autonomy).
Todd has a BS in Electrical Engineering from Purdue University. He lives in Palo Alto, California.
Heather Champion | @heatherchampion
A self proclaimed high school computer geek, Heather Champion began her online career in high school sitting behind a keyboard teaching herself how to build and run a variety of websites. While working for a company in San Diego she discovered search engine optimization and was instantly hooked.
Following her time in San Diego, Heather moved back to Seattle to pursue a career in online marketing where she met Vanessa Fox. As an integral part of the team she brings her talents and a unique perspective to usability analysis and the creation of searcher personas.
Heather holds a degree in Cultural Anthropology from the University of Washington where she focused on the study of urban society and American cultural trends. In her spare time she plays sports and is a talented artist creating her own jewelry and painting.
