I previously wrote a blog post about black hat SEO. I revised this post for a different audience as an article for Audience Development magazine, which is aimed at those in the business of magazine publication.
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The search engines’ guidelines are built on a core guiding principle—create unique, high-quality content that meets searchers’ needs. Rather than try to get a site to rank highly via deceptive practices, invest in making the site the best possible result for relevant queries. That’s a long-term investment in your business that keeps search engines, searchers and your company happy.
