Yahoo! 360 Quietly Slips Away

October 24, 2007

Yahoo! has decided that their blogging and social networking platform, Yahoo! 360, is a failed experiment, and they’re pulling the plug. The news comes via Techcrunch, which noted that Jerry Yang announced it in a blog post on October 16. The Yahoo 360 blog explained the shut down in more detail. As Techcrunch points out, no one really noticed.

Yahoo! is calling the closure an “evolution” and promises that existing users will be given a new home. They’re not quite sure yet exactly where this new home will be. Presumably it will be Yahoo! Mash, currently in private beta. I admit that while I have a profile on Mash, I’ve yet to do anything there but approve friend requests. Fortunately, Mash lets others modify your profile, so I have a custom background and a well-fed pet despite my neglect.

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