What Site Owners, Web Developers & SEOs Should Know About The Yahoo Microsoft Deal

July 30, 2009

By now, everyone has read all about the news that Yahoo is replacing its search index with Microsoft’s Bing. In a way, it’s a great story of complete reversal, as in 2002, Microsoft didn’t have its own index and instead used Inktomi. Late that year, Yahoo! acquired Inktomi, which spurred Microsoft to start building its own search index to avoid having a search supplier owned by a major competitor. Now Yahoo is ditching its index (including all of the technology it acquired with Inktomi) to use the very index it motivated Microsoft to build.

Read more at Search Engine Land

Leave a Reply

  • Nine By Fox

    Stories from the online marketing industry, Vanessa's travel adventures, and more. For reference material and analysis, see the Library.
  • Buy the Book!

  • Categories

  • The Latest From Twitter