As Barry noted earlier, Matt Cutts, keeper of all things webspam and webmaster for Google, is reviving his video series. This new set is on the official Google Webmaster Central blog, rather than his personal site, and so far, don’t seem to feature either of his cats. But even cat-free, they are a welcome addition to the arsenal of information piling up at Webmaster Central. The first in the series is about the anatomy of a search result.
He provides tips for crafting a search result that compels searchers to click through, but in true Matt fashion, he couches his suggestions in non-committal phrases like “the majority of the time” and “you as the webmaster have a great deal of control.” Even though his tips don’t guarantee that your page will show up exactly as you would like, as a webmaster, you may as well provide all of the input to Google that is available to you.
