Two weeks ago at SMX West, Yahoo! announced a new project code named “Search Monkey” that would enable content owners (and in some cases, searchers) to add rich content to search results. Today, Yahoo has released additional details about the program, which has not yet launched. The announcement describes how developers can provide Yahoo with this rich content about their sites by either including structured markup in their pages or by submitting structured feeds. In addition, Yahoo! is announcing a “developer ecosystem for search” so third-party developers can create “Enhanced Results” applications for the Yahoo! Search platform. (Developers can sign up for the program here.)
These applications can take advantage of structured data available in public APIs and the Yahoo! index. Yahoo will provide more details on this program at a developer launch party they’ll be holding in a few weeks.
