I’m sitting at the Microsoft conference center for Searchification Day. We’re within walking distance from the Googleplex, where I was for Google Searchology Day just a few short months ago. Searchology was all about Google’s unveiling of universal search, and interestingly, today could be seen as Live’s answer to that. As Nathan Buggia, Product Manager puts it, the name “Searchification” is like the name “Searchology,” only better.
Brad Goldberg, Live Search General Manager, opened up the session by explaining that Microsoft is making a new push towards transparency, and today is an example of opening things up and show what’s under the hood. Over 50 press, bloggers, SEMs, and Microsoft partners are here to see how Microsoft has been measuring results and what they’ve done about the issues they’ve found.
