The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. How does this relate to search engine optimization? Understanding who’s online and how they search is core to success in search acquisition beyond simply ranking well. Over a billion people are now online worldwide, which means the potential audience we can attract from search likely has varied internet experience, needs, and demographic profile. Data about who might end up at our sites from the search box can help us ensure that we build sites that keep them there once they arrive.
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