Category: Search Engine Land

On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: “Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).” Panda-related flux? Indeed, this seems to be the case, with site owners reporting Panda-related … Continue reading »

October 6, 2011

The Clickthrough Rate Equation In Organic Search by Todd Nemet

When I was in middle school, my favorite book and my favorite TV show were both Cosmos by Carl Sagan. I must have read the book at least 10 times, and I watched the series every time it was on the local PBS station. One of the most interesting parts of Cosmos that … Continue reading »

September 27, 2011

Pew Internet: Diving Into How We Access Local News by Vanessa Fox

In studies of the evolution in how Americans seek out news, the trends tend to be that we use search and other online methods for staying informed. The consistent exception is how we access local news. Despite the proliferation of hyperlocal blogging (my own neighborhood’s West Seattle Blog being an excellent example of how hyperlocal blogs can provide … Continue reading »

September 15, 2011

Google Provides New Options for Paginated Content by Vanessa Fox

At SMX Advanced earlier this year, a hot topic was the use of the rel=”canonical” attribute in conjunction with pagination. Maile Ohye of Google noted that the rel=”canonical” attribute was not intended to cluster multiple pages (articles, product lists, etc.) to page one of that series (although it can be used to cluster multiple pages to … Continue reading »

September 8, 2011

Tricks For Taming Keywords With Regular Expressions by Todd Nemet

So far my articles about technical SEO have focused on how to adjust a site’s configuration or architecture to make it more crawlable and indexable. In this post, I’m writing about the other end of the technical SEO process: using analytics data to analyze traffic and user behavior by keywords. When looking at … Continue reading »

Google has just announced that their “Panda” rankings changes, first launched in the United States in late February and rolled out toEnglish language indices internationally in April, have now launched internationally in all languages other than Chinese, Japanese, and Korean. Read the article at Search Engine Land

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