In an earlier post, I said that key to government opening its data to citizens, being more transparent, and improving the relationship between citizens and government in light of our web 2.0 world was ensuring content on government sites could be easily found in search engines. Architecting sites to be search engine friendly, particularly sites with as much content and legacy code as those the government manages, can be a resource-intensive process that takes careful long-term planning. But
two keys are:
- Assessing who the audience is and what they’re searching for
- Ensuring the site architecture is easily crawlable
Tags: SEO
