Category: Collected Writings

In 2011, Google launched Google+, its long-awaited answer to Facebook. Several months later, in November 2011, Google+ opened up brand pages for businesses to get on board too. Read Vanessa’s article to find out how your business can use Google+ here at businessonmain.msn.com

Vanessa answers the question:  What are the most important things to have on a website to help attract more customers? Read her response here: businessonmain.msn.com

On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: “Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).” Panda-related flux? Indeed, this seems to be the case, with site owners reporting Panda-related … Continue reading »

It’s not enough to just have a website for your business — you need to measure how well you’re reaching your customers or audience. Once you invest in a website, you want to make sure it’s creating real business value. You don’t need expensive software or a degree in statistics to measure your … Continue reading »

When I was in middle school, my favorite book and my favorite TV show were both Cosmos by Carl Sagan. I must have read the book at least 10 times, and I watched the series every time it was on the local PBS station. One of the most interesting parts of Cosmos that … Continue reading »

More than 80 percent of us have searched online for businesses in our area and researched product information on the Web before buying locally. Twice as many of us use search engines as printed yellow pages when looking for local business information — and yet only 44 percent of local businesses have a … Continue reading »