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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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Category: Collected Writings
March 13, 2012
Google’s latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page’s source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single … Continue reading »
Google has just revamped the crawl errors data available in webmaster tools. Crawl errors are issues Googlebot encountered while crawling your site, so useful stuff! I originally started this article by writing that in most cases, these changes are for the better and in only a few (really maddening) cases, useful functionality has … Continue reading »
March 10, 2012
When a company first takes the plunge into search engine optimization, it can be tempting to take shortcuts to get to the top of the rankings. You read about a trick that takes advantage of a loophole in the search engine algorithms. You see a competitor who’s using a sneaky tactic — and … Continue reading »
February 23, 2012
Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. Sigh. If you’ve been involved in search for any length of time, your first reaction may be, this again? Haven’t wedone this before? Once or twice? Read more at Search Engine … Continue reading »
February 20, 2012
Each week, a billion people search the Web using Google. Through the Yahoo/Bing alliance, Microsoft gets 163 million unique searchers each month in the U.S. alone. Those are your customers, typing in exactly what they’re looking for. The search engines make this data freely available, so every business can learn exactly what customers … Continue reading »
January 20, 2012
Sin No. 1: Using the wrong keywords If your website doesn’t use the same words that the people searching for you do, your content will never show up for those searches or be seen by the right people. The solution? You can use Google Insights for Search to compare potential keywords, and the Google AdWords Keyword Tool (both … Continue reading »