Having just returned from her European trip, Vanessa talks about her internet experiences internationally.
Vanessa also addresses the elimination of Page Rank on Google Webmaster Tools. Is Google trying to make a statement?
Articles:
Google Removes PageRank Data From Webmaster Tools
Google Quietly Drops PageRank From Webmaster Tools
New tool on Google Wesmaster Tools: Parameter Handleing. Vanessa refers to her article that explains how to use it.
Google lets your tell them which URL parameters to ignore
Vanessa answers questions about session IDs (Googlebot hates them very much), Google Product
Search, longevity with twitter links and Google Caffine. She also gives a case scenario about a site with bad backlinks!
Articles Mentioned:
Everything you Need to Know you can Learn from Watching Buffy the Vampire Slayer
Google, Yahoo, Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter
Don’t forget to check out the upcoming Jane and Robot Developer Summits and SMX East events in New York.
Greg Niland joins Vanessa at SES San Jose to talk about the next Jane and Robot event in NYC, SMX East and SES East.
Just back from the Jane and Robot meet-up in Sunnyvale, Vanessa talks about her frustration with the iPhone and her new love for the Android. (Don’t forget there will be another meet-up in Santa Monica in a couple of weeks.)
Vanessa also explains international SEO, geographic targeting, proper placement of keywords in domain names and how Google tries to pick relevant results.
What should site owners know about the Yahoo! and Microsoft deal? Vanessa explains the partnership and breaks it down.
You can also read her article about it on Search Engine Land: What Site Owners, Web Developers and SEO’s Should Know about the Yahoo!/Microsoft Deal
Also, how does this affect Google? Will Google lose any market share? Vanessa gives her two cents.
Vanessa and George remind us that everything with the subscriptions will be up and ready to go soon. The IRC chat will also be up and working well.
Vanessa talks about how to investigate a competitor makes a sudden rise as number two on the SERP.
Links mentioned:
Yahoo Site Explore
SEOMoz Linkscape Tool
WeBuildPages.com/tools
If they got there through manipulative tactics then they will eventually fall.
Vanessa touches on the article Is most of SEO Just A Boondoggle? by Jill Whalen which brings up many good points about valuable SEO vs no-so-valuable. How valuable are some of the SEO tactics that some SEO firms are offering? Clients aren’t sure what they need, they just know they need to be found in the search engine and ultimately conversions. Do you really need to be submitted to 1,000 directories? Vanessa explains What should you expect from a SEO expert as a business.
Vanessa talks about PHP vs HTML: the benefits and pitfalls.
Vanessa talks about the Google webmaster Forum. The forums can be used for opinions, experiences and perspectives of webmasters and the occasional Googler.
Case Scenario: http://diydoctor.org.uk used to rank number one for certain terms relevant to their brand, but now only rank number 4 for “DIY” and it’s not on the home page. Vanessa takes the full half hour to jump into the issues this site may have.
Geraldine joins Vanessa to talk about her new website Everywhereist.com which gives us an inside look at start-ups that she gets to visit on her travels with her husband, as well provides travel tips.
Susan from Two Piece Set also joins the show to answer questions about internal nofollow links and page rank evaporation (not worth your time, but crawl efficiency is!).
Is blogger a good choice for businesses? Vanessa doesn’t recommend it, and suggests that you should own your own domain. Susan seconds this so that you have more control over your robots.txt.
The three discuss business twitter accounts vs personal twitter accounts and get deep in thought about how to (and if you should) keep the two separate.
The original SEO Rockstars Todd “Oilman” Friesen and Greg Boser join Vanessa on location from Microsoft’s Bing Search Summit.
Vanessa, Todd and Greg discuss the excitement of the new decision engine, Bing, including hover issues, advertisements and product search.
The three also discuss what they determine to be the “most useful” session at SMX West 2009, as well as why there is all this buzz about “no follow”.
Guest: Ryan Stewart from Adobe
Ryan talks to Vanessa about the “crawlness” of Adobe’s products. Ryan tells us of the Various ways to expose flash formation to the Search Engines including the SEO portal on Adobe’s website. He also goes through some of the best practices of using Adobe flash and still maintaining crawlability.
Vanessa and Ryan talk about how Adobe is working to become more SEO friendly. If you would like to ask questions about Adobe, there are some events coming up in June 2009 that you should attend.
Also, find out who is the number one search result for the search term “Click Here”!
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