Vanessa talks about best practices for pagination URL structure and duplicate content issues with printer versions of said paginated articles.
She also dives in to backlinks and Pagerank before talking about Glee.
Links mentioned:
preventing duplicate content issues with print versions of content
Somebody added 120k backlinks to my site…and my PR went from 6 to 1 that month
6 ways to replace Yahoo’s Link Linkdomain Search
All New Bing Webmaster Tools
Vanessa talks about the Google algo change and how it affects brand names in search.
Then, Vanessa takes lots of questions from the chat room on TLDs, blocking bad links and if “>>>>” in your title tags hurts your rankings.
Articles Mentioned:
Google Treating Brand Names in Search Terms
Google Search Results Dominated by One Domain
Could this change to the Google algorithm give big brands a leg-up, or does Google have another agenda?
Listen to the entire episode on Webmaster Radio.
Vanessa is super stoked because she got a tweet from the bridge here in Seattle. This launches her into a lecture about how important social media is and how quickly it can raise awareness. In this case, the government owns the twitter account, and so there is no monetary value in tweeting, but instead they are taking advantage of technology to better serve the communities.
Vanessa takes questions about language links, TLD’s and geographic restrictions, crawl errors, and touches again on the rollout of Bing results in Yahoo searches.
Yahoo says 25% of their results are now powered by Bing, so Vanessa digs into some questions she has. She talks about how time sensitive, spam and movie queries are handled in Bing as opposed to Yahoo, and then of course, comparing those to Google. Yahoo has said they plan on controlling the UI of the search results and just pulling in Bing’s results. Vanessa walks us through some tests to analyze just how well Yahoo is doing.
Vanessa touches on consolidating link value with a canonicalization tag, Sitemaps, and the new Bing Webmaster Tools.
Articles mentioned:
Google Lets You Tell Them Which URL Parameters To Ignore
Vanessa’s book Marketing in the Age of Google is being translated into Portuguese and will be available in Brazil soon!
Vanessa talks about Googles changing algorithms and how they are impacting search results- in reply to the recent uproar inspired by a New York Times article.
She then talks about the testing of Bing results showing up in Yahoo this month. Vanessa talks about what she’s seen so far- problems that you should ignore for now. She suggests for now, to do some benchmarking before the transition so that you can really see how it affects you.
Last, Vanessa talks about the newest Google patent about links.
Articles Mentioned:
NY Times: The Google Algorithm
Regulating the New York Times
Google Admits That Employees Change Index Rankings
Yahoo Begins Testing Bing Powered Results This Month
5 Things Google’s Latest Patent Tells Me About Links
Vanessa finds her way back to Seattle to host this week’s office hours.
She dives in to everything that’s happened in the last month- SEO implications with the new Google sitemaps- which lets you submit sitemaps for images, video, news and more. Since Google is the only search engine doing this, does that mean the alliance is over? And what exactly do sitemaps help with, anyway?
Vanessa talks about text associated with images, microformats for display, and
Articles mentioned:
Google XML Sitemaps now Supports Multiple Types. Is the Sitemaps Alliance over?
HTML “text-indent: -9999px” and holding the line
Sitemaps: one file, many content types
Vanessa talks about her newest article on the Mayday update and how it impacts log tail traffic.
Next, Vanessa also talks about an article by Maile Oyhe about -9999px which had caused some controversy on Twitter. Vanessa clears up the discussion and provides alternatives that people have been asking for, and references a past show that she did with Maile.
Articles mentioned:
Google Confirms Mayday Update Impacts Long Tail Traffic
HTML Text Indent Not Messing up Your Rankings
Listen to the entire episode at Webmaster Radio.
Vanessa is joined by Chris Dibona who is the public sector programs manager at Google, at the Google I/O conference.
The two of them discuss what’s new at Google- including integration with wave, buzz, Gmail and more. Chris shares with us what we can expect in the near future as well.
Listen to the entire episode at WebmasterRadio.fm
Vanessa’s book is now officially out! Buy a copy today at Amazon, or Barnes and Nobile. Tune in Next week for a book give away on Office Hours!
Vanessa talks about her upcoming events: Personal Democracy Forum, SMX Advanced and more!
She then launched into her first topic: Microsites aren’t very good. Some people think it’s easier to build a site that goes with a promotion, but once you have promotion after promotion, are you able to keep them all up? Vanessa talks about thinking about the long term.
Last, Vanessa discusses the MayDay update and all the buzz around it. She makes some suggestions on how to measure the changes.
Articles mentioned:
Microsites. A Bad Idea Most of the Time
Marketing in the Age of Google
Google MAYDAY Update Hitting Long Talk Ranking?
Vanessa talks about her upcoming shows: You can find her in San Fransisco this coming weekend and next week at Wordcamp and Web 2.0 Expo.
If you can’t make those, pick up a copy of her book, Marketing in the Age of Google.
Vanessa talks about Google Local business listings, now called Google Places? and why it matters for local businesses to show up in Google Places?
Vanessa also talks about sitemaps being crawled, Host Crowding, using subdomains, links in emails and Pagerank.
Articles Mentioned:
Should Restaurants Care About Local Search?
How Changes to the way Google Handles Subdomains Impact SEO
Vanessa Fox’s Brazil Interview
Listen to the entire episode at Webmaster Radio
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