Vanessa does the show from Atlanta this week, and dives into microformatting and rich snippets. These may be lowering your click through, but depending on your business goal, maybe that doesn’t matter.
She then talks about Social Search and real time results, and a Vanity Fair article: Ringside at the Web Fight
Articles Mentioned:
Google Search Now Supports Microformats and Adds Rich Snippets to Search Results
Where in the world is Vanessa Fox? Vanessa tells us her busy itinerary for the next few months so that hopefully you can catch up with her!
This week, Vanessa talks about international SEO regarding recommendations for local sites on different TLDs, and canonical URLs. She answers questions about canonical tag usage and different versions of articles (updated with new information) without duplicating content.
Last, Vanessa talks about the Bing/Yahoo! merger: what to expect and when, and if it’s good for SEO (yes).
Vanessa talks about how the Superbowl ads did at a search level, then launches into Google Buzz. Afterwards, Vanessa takes questions about outsourcing Social Media, PDFs and other chatroom questions.
Articles Mentioned:
Searching for the Superbowl Start Time: How are the Engines, the NFL and CBS Doing?
Scoring Superbowl 2010 Advertising: How’s the Search Visibility?
Recovering from an exciting Elton John concert, Vanessa discusses changes with Google News – how you may qualify, how to submit and how to be picked up.
Vanessa also talks twitter, link shortening services, and google dictionary!
Articles Mentioned:
New face to Google News Sitemaps
The Latest on Google News Sitemaps
Google proposes to make AJAX Crawlable
A guest host from Carnegie Mellon interviews Vanessa about what’s important to learn about search with regards to how it may be changing the future of business.
They also touch on the fact that students may be taking shortcuts by no longer doing research on the Internet, and instead turning to the Internet.
Vanessa and the chat room do an on the spot site review for Threads4Thought.com
Vanessa talks about how Google supports cross-domain canonical tag. She touches on whether you should 301 redirect or use the canonical tag in certain situations.
She dives into Google News and requirements and gives suggestions.
Last, Vanessa talks about the changing SERP landscape including Facebook opening up content to be searched, Google Books and Google Maps using wikipedia to weigh searcher intent.
References:
Google Webmaster Central Blog: Handling Legitimate Cross-domain Content Duplication
Search Engine Land: Google, Yahoo and MS unite on Canonical Tag to Reduce Duplicate Content Clutter
Search Engine Land: Bing Still Working on Canonical Tag Support
Vanessa lauches into some Buffy questions from some listeners before diving into a discussion of Google’s launch of Real Time Search, and how spammy it may be.
Vanessa also brushes on Google’s page fade in and Google’s personalized results, the later of which will affect rankings reports.
Articles Mentioned:
Search Engine Land: Google Launches Real Time Search
Search Engine Land: Google Now Personalizes Everyones Search Results
Search Engine Land: Google’s Personalized Results The New Normal
Enquisite: Google Search Update Ranking Report Really is Dead Finally
Sebastians-pamphlets: How to Spam real Time Search Via Twitter
Outspoken Media: Google Real Time Spam
Vanessa talks about a new launch in Google Webmaster Tools in the Labs: Site Performance- How fast is your site? Which provides the average load time of pages and compares it to the rest of the web.
Vanessa also takes questions from Twitter and the chat room about the URL removal tool, Joomla, meta tags, and when she’s going back to europe.
Office Hours Nov 12th 2009.
Richard Zwicky (@zwicky) of Enquisite joins Vanessa at Pubcon to talk about helping businesses drive more customers organically.
The two of them talk about what mistakes people make while analyzing data about their website, such as not installing tracking codes properly, or not at all.
The two dive into an interesting discussion about query length. People are getting smarter about search engines, and now 5 word queries are as popular as one word queries- as far as click-through, and people are getting more qualified traffic.
Todd Friesen (@oilman) tags in for Vanessa- who had to jet-set- and the conversation turns to black hat and the tricks that don’t work anymore. Todd admits that quality content is actually worth putting time into.
Finally, the two talk about one of the the largest controversies in the industry: buying links- is it evil? The two share a secret about where the business really is.
Office Hours Oct 22, 2009
20% of those on the internet update their status on social networking sites? Vanessa discusses how more people are joining the “geeks” and doing the Facebook thing.
Vanessa talks about a case study where the ranking dropped off- Vanessa solves the case!
Last, Vanessa answers the steps to take when you think part of your site is not being indexed.
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