Today at SMX West, Maile Ohye from Google confirmed that Google is indeed now crawling AJAX pages that use the standard proposed last Fall. The documentation is live on Google Code and you can also take a look at my recent article about how to implement the standard and its pros and cons. Maile mentioned that the Google Web Toolkit team is eager to help with any implementation questions over at their community forums.
If your site uses AJAX and have uncrawlable URLs due to a hash mark (#) as part of the URL structure, this implementation is likely worth looking into.
Read the article at Search Engine Land
The Pew Internet & American Life Project recently undertook a massive task (for the fourth time): predicting the future of the internet. They surveyed hundreds of technology experts, who not unsurprisingly, had varied opinions about what the future might hold. Of course, it’s highly unlikely that any of these perspectives is the exact future of the internet, since too much is unknowable. And while some majority opinions surfaced, every topic had experts with opposing viewpoints. It’s easy to both support and negate just about any of the assertions in the report.
Read more at Search Engine Land
The Pew Internet & American Life Project recently undertook a massive task (for the fourth time): predicting the future of the internet. They surveyed hundreds of technology experts, who not unsurprisingly, had varied opinions about what the future might hold. Of course, it’s highly unlikely that any of these perspectives is the exact future of the internet, since too much is unknowable. And while some majority opinions surfaced, every topic had experts with opposing viewpoints. It’s easy to both support and negate just about any of the assertions in the report.
After the 2009 Super Bowl, I monitored how the commercials drove searches and reported back on how well the brands did at ensuring visibility in organic search results. It didn’t go so well. The primary problems were:
Read more at Search Engine Land
Last year, I took a look at the spiking searches leading up to the Superbowl to see how the search engines, and those who want to be found in them, satisfied those queries. This morning, I took another look, and while things are a bit better from a searcher satisfaction perspective (primarily due to increased blended results pulling in news content), the primary organizations that likely want to connect with Superbowl viewers (such as the NFL and CBS) are still, well fumbling the ball a bit. If only they’d read last year’s article, in which I provided a clear game plan for a touch down. (You may be wondering, am I really planning to carry this metaphor all the way through the article. And I’m thinking perhaps I won’t.)
Read more at Search Engine Land
Back in November 2009, Google News announced they were “in the midst of an exciting transition period” that included a change to the News Sitemap Protocol. News publishers have through April 2010 to modify their News Sitemap to accommodate the new format. What’s so exciting and transitional? I asked Google, thinking that they were changing the protocol to prepare for some exciting new things in Google News. I was a bit disappointed in the answer, then, when they told me the exciting transition was simply the change to the protocol itself.
Read the whole article at Search Engine Land
In October 2009, Google proposed a new standard for implementing AJAX on web sites that would help search engines extract the content. Now, there’s evidence this proposal is either live or is about to be. Read on for more details on the proposal, how it works, and why it might be past the proposal stage.
Read the whole article at Search Engine Land
Last week, a post on the Predictably Irrational blog described the differences in what boyfriends and girlfriends were looking for their beloveds to do based on Google Suggest. Google Suggest can provide hours of fun. Just spend some time at Autocomplete Me or QuestionSuggestions. But can it provide useful audience analysis for understanding our customers, building products for them, and marketing to them? We’ll take a look at that next, but first, let’s see what Google has to say about men and women are really thinking. I should warn you, not all of these search queries are safe for work, but no pictures — only text!
The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. How does this relate to search engine optimization? Understanding who’s online and how they search is core to success in search acquisition beyond simply ranking well. Over a billion people are now online worldwide, which means the potential audience we can attract from search likely has varied internet experience, needs, and demographic profile. Data about who might end up at our sites from the search box can help us ensure that we build sites that keep them there once they arrive.
Read more at Search Engine Land
For years, Google’s discovery of web pages was solely based on links. If a page had no links to it, Googlebot had no way of knowing about it and therefore, would never index it. Along the way, Google provided an option for submitting individual pages, but that wasn’t really a viable option for site owners with large sites.
Read more at Search Engine Land
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