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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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June 6, 2007
You know you’re traveling too much when you have to fly to the town where you live in order to speak at a conference. But indeed, I flew into Seattle just in time for SMX Advanced. I spoke about duplicate content, but since the panel was a summit format, it was mostly designed to get feedback from the audience about how search engines could make the lives of webmasters easier. And since it was an advanced audience, I figured they mostly knew about duplicate content issues already and I may as well just dive right into getting feedback rather than spend time on the basics. So, I did the logical thing and just talked about Buffy.
Buffy had to deal with duplicate content issues a lot. It’s quite possible she’s gotten tired of all that vampire slaying and is now off doing SEO.
Speaking of duplicates, fuzzy, good Willow or evil Willow? Here are some pictures to help you decide.
Fuzzy Sweater Willow


Evil Leather Outfit Willow

The Second Evil Willow

(A non-Buffy tangent: The question I got most often after the session was about the supplemental index. Does having duplicate content cause sites to be placed there? Nope, that’s mostly an indirect effect. If you have pages that are duplicates or very similar, then your backlinks are likely distributed among those pages, so your PageRank may be more diluted than if you had one consolidated page that all the backlinks pointed to. And lower PageRank may cause pages to be supplemental.)
Now back to your regularly scheduled Buffy.

Heh. My boss e-mailed me during your presentation and was like “I can totally see why you guys are friends!” I am not sure if that was an insult to you or a compliment to me.
He also said you were more interesting than the Yahoo and MSN dorks, so go you!
I was a little disappointed that you didn’t use “Once More With Feeling” sing-alongs as an example or try to lead one yourself, frankly, given your theme.
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I was just discussing with some folks at High Rankings the question of whether a page getting listed as supplemental was all about PR or only partly.
By the way, is that first evil Willow from the alternate reality episode, or did something else piss her off enough to turn her evil on an occasion I don’t remember?
Next time, there should definitely be singing.
The first evil Willow is from the alternate reality, but from the Doppelgangland episode. The alternate reality episode was The Wish. In Doppelgangland, Anya and Willow did a spell that accidentally brought the alternate reality evil Willow into Sunnydale. (The spell that caused the classic exchange:
Anya: I swear, I am just trying to find my necklace.
Willow: Well, did you try looking inside the sofa in hell?)
Yeah, I need to fix the IE stuff. It was fixed at one point, but then I must have done something to screw it up again.
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Nice to meet you Venassa! I heard you are leaving Google, so it will be a loss for Matt and the rest of Googlers as well as us Googler Webmasters!
You probably get this a lot so, here we go again!
I am slaying vampires and you are Buffy, so help me get the evil thing – Spam!
I believe duplicate = supplementary = Spam!
Is Matt’s blog Spamming Google? ( He did make a disclaimer that his blog is experimental and that we should give it all we got.)
http://www.mattcutts.com/blog/send-more-spam-reports/
http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/ce6864d104019594/a92a986d5923c0b8
This is a universal debate!
Now, mind you, you are not obligated now that you leaving Google, but it would be nice to hear from the woman of the Google house!
Thank you,
Igor
Ok, fizzy sweater Willow was just a fucking dork and should stay in the first few seasons. Allison did not get the same stylist as David
haha.
Evil Willow with the cracks in her face was a bitch. Leeeeeeetle bit too far. But, then Willow chilled and became more evil, but cool and not trying to kill my friends if they get in my way Willow.
So, the latest reincarnation of evil Willow it is for me.
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Just found you and I must admit I was kinda disappointed about the lack of nudity (no, I wasn’t searching for it… not today anyway) but pics of Willow make up for that!
Vanessa, you are definitely a fox
… but Willow… well those pics completely distracted me from the useful supplemental/duplicate insight!
Ha, Ha!
You are Buffy after all.
I am Igor The Troll
I was created by Adam L., Matt C., And The GWHF ghouls.
I am here to slay Spam!
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Vanessa, you are duplicating yourself.
Well the Doppelganger kicked Xander’s ass, but the evil Willow was beaten by Xander.
I generally like it when someone kicks Xander’s ass, so I’ll go with the first one!
Vanessa do you like the pic I put of you?
It is sort of Japaaname…that`s what you get for living in Japan for 14 years..
Talk about \viral you should check out Akahibara and the Made cafes..if you ever come to Japan go visit Son sun of Yahoo Jp..he is a big boy in Japan…the Live Door guy got arrested so he probably needs some SEO advise..
I am of to China on Tuesday.
Finally finished my project PHSDL and a bit tired from Trolling Adam L. so need a vacation.
We got the supplementary tag suppressed, I do not feel like second class citizen anymore!
Chao Bella!
Buffy, thank you for your support, today Vampires have been slain.
Help Google to Help Google users
Igor The Troll