Historical, trended, categorized Google Webmaster Tools search query data. Discover what queries are hidden by (not provided) in web analytics. Pinpoint causes for traffic drops so you can focus on solutions that work. See exactly how the search engines are crawling the site and what issues they’re encountering directly from server logs.

Features include:

Google Webmaster Tools Storage

Daily storage of query-based data. Blueprint downloads query data from Google Webmaster Tools daily. Blueprint imports data from 90 days before sign up. Daily, weekly, monthly, and yearly trended and detailed data is available over all available date ranges.

Categorized Query Analytics

Segment queries into topic areas that match your audience needs, your paid search ad groups, or your internal metrics. If traffic drops, pinpoint whether it was isolated to particular topic areas or across of queries and isolate the cause of the drop: did rankings decline or did search volume decrease? Did that area of the site lose title tags or rich snippets resulting in lowered click through rates?

Trended Reports

Ranking, traffic, impressions, and CTR data trended over time. Isolate reasons for traffic changes. In the example below, traffic problems are caused by ranking decline. Branded ranking has held steady, but unbranded traffic has seen a significant drop.

In the example below, traffic patterns are different for different categories of queries. Both categories have had steady ranking, but the categories has seen seasonal changes due to changing search volume.

Ranking Distribution By Category

For all queries and each category, see the number of queries ranked #1, on the first page, second page, and so on.

Categorized Detail and Downloadable Queries

Select a date range and download all queries, categorized by topic area (along with all associated data).

Click Through Rate by Position

In addition to seeing overall click through rate trends for each category, you can see click through rates for each category by position.

Make Better Market Opportunity Predictions

What is the ROI of increased ranking? Calculate the traffic opportunity based on real click through rates and impression data.

Roll Up Views By Group & Dashboards

Aggregate data for multiple sites, subdomains, and subfolders, and see summary data for all sites in your account at a glance.

How Are Search Engines Crawling the Site?

What percentage of the crawl is spent on errors and duplicate URLs? Have errors gone up over time?

Detailed Crawl Data

A list of all URLs by status code, all parameters found (with the number of unique values and number of URLs crawled, and a breakdown of the number of status codes returned for each folder on the site.

Search Engine User Agent Reverse Lookup

Blueprint does a reverse lookup of the IP address of each bot that presents itself as a search engine user agent. Bots misrepresenting as search engines may be scraping the site and you can block the IP address to prevent it.