The search data amassed from the millions of searches that happen each day give invaluable insight on what potential customers really need. How we as consumers think about research, purchasing, and accessing information has radically changed now that search and the web is ubiquitous. We must change with our audiences to meet them where they are. Organizations that build products and content that meet those needs not only see long-term success in organic search, but better engage their audiences and meet their business goals.
With Nine By Blue, founder Vanessa Fox has created a framework that integrates organizational goals, audience needs, usability, product development, and marketing with search engine optimization. We began with consulting and education, which has evolved into our new Blueprint Search Analytics software suite. The result is something real and long-lasting that both your audiences and search engines love.