We’re drowning in data. It’s hard to make sense of thousands of keywords. Traffic from organic search may be up or it may be down, but what does that mean? Is your website getting more visits from targeted audiences? Is there an audience coming to your site that you don’t even know about? What technical issues may be causing traffic problems?
Introducing Blueprint Search Analytics
Blueprint is search analytics software that analyzes multiple input sources around how searchers and search engines interact with your site, and uses custom reporting to provide an insight layer on top of your SEO and web analytics data. Blueprint organizes keywords into topic-based categories so you can see at a glance where the site is doing well, and where it may be faltering.
Blueprint gives you more than just keyword rankings or page-level analysis. Blueprint Search Analytics features three components:
- Query analytics make sense of the thousands of keywords that bring traffic to a site and can zero in on the reasons behind traffic drops
- Search engine analytics show you how search engines see your site by analyzing server logs and alerting you to issues before they cause traffic problems
- Technical diagnostics score your site against a technical checklist and provide prioritized recommendations for your developers.
Take a quick product tour now for details on how Blueprint does the investigation for you, and find out how it can help you and your business.