When we lose traffic, we tend to immediately assume we’ve lost ranking position. And it can be hard to track down rankings keyword by keyword. Not to mention that rankings reports are notoriously inaccurate and automated programs that generate them are typically against Google’s terms of service. We get rankings data straight from the source: Google itself, so they’re accurate and above board.
Is the traffic drop across the site or just for certain categories? Because Blueprint Search Analytics organizes queries into categories, you can instantly pinpoint traffic losses. We take ranking, impression, and click through data from Google Webmaster Tools to show you exactly why traffic in each category is up or down.
Blueprint can show you if the loss is due to declines in search volume: seasonality may be to blame. Or, maybe click through rates are down because the site may have lost rich snippets or page templates lost descriptive title tags.