Many sites are still using generic click through rate data from AOL data from 2006. How about using real click through rate data for your site, calculated by topic area. With this data, you can make better decisions about where to invest resources.
How would a change in ranking affect your success rate? Should you work to improve rankings from 3 to 2 or will that get you only minimal additional traffic?
Which topics or tasks should you create new content for? What’s the real market opportunity?
Blueprint gives you predictive analysis based on real click through rates so that you can see at a glance how changes in strategy will impact your results.