SMX East is coming up in NYC in early October. It should be a great conference with lots of great stuff about search marketing, including an whole day on doing SEO in-house, programmed by Jessica Bowman.

I’m coordinating several sessions, and we’re nearing last call for speakers. If you’re interested in speaking at these or any other sessions, get your pitch in now! (And if you’ve already pitched for any of my sessions, you should hear something by late this week or early next.)

SMX East speaker pitch form

In particular, the sessions I’m programming are below. In particular, I’m looking for case studies, real-world implementation best practices, and tactical, actionable stuff that attendees can bring home and implement right away. OK, maybe bring to work. Unless they work from home. Or a coffee shop. Like I am right now.

CSS, AJAX, Web 2.0 & SEO
This session looks CSS, AJAX and Web 2.0 dynamic design techniques that can cause search engine indexing and ranking issues, with solutions to consider.

Enhanced Listings
Yahoo has SearchMonkey. Google has sitelinks management. Even Microsoft is looking at ways to dress-up listings. This session looks at the move toward enhanced listings and how search marketers can tap into them.

Flash & SEO
Google is handling Flash in a new way thanks to a partnership with Adobe, and Yahoo may soon do the same. Meanwhile, there are plenty of ‘old’ techniques to make Flash sites search engine friendly. But any of these techniques still don’t mean that Flash issues are solved. More in this session.

Unraveling URLs & Demystifying Domains
Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.

Tags: Conferences, SEO

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