Vanessa Fox Blog

Do We Have a Cognitive Surplus?

By Vanessa - July 28, 2010

I’ve been thinking a lot lately about how to manage my time and all the information that comes at me every day. I know a lot of you do too. Many of us run our own companies, are working on cool projects that absorb all of our attention, and are constantly trying to find balance.
In [...]

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Managing Information Overload

By Vanessa - July 1, 2010

Information overload is not a new concept for me. After all, I declared email bankruptcy way back in 2007. Sadly, that was a bit too well publicized at places like USA Today and the London Times, which means it’s REALLY embarrassing that I haven’t yet learned from my experiences.
Recently, I was reading Clay Johnson’s blog [...]

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Google AdWords Keyword Tool: Lessons on How Not to Move a URL

By Vanessa - May 14, 2010

I love the Google AdWords Keyword Tool.  I use it all the time and I demo it a lot when speaking at events. But I have no idea what the URL is. When I want to use it, I just do whatever else does whenever they want to go to any site on the web. [...]

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Microsites. A Bad Idea Most of the Time.

By Vanessa - May 11, 2010

This morning, TechFlash noted that Drugstore.com is expanding its microsite strategy around product categories. The growing list now includes:

deluxesalonsupply.com
beauty.com
visiondirect.com
sexualwellbeing.com
athisbest.com
thenaturalstore.com
allergysuperstore.com

Possibly you can already tell based on my headline that I think this is not the awesomest strategy ever. I could call it short-sighted, misguided, any number of other prefixed words, but perhaps I’ll just tell you [...]

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Should Restaurants Care About Local Search?

By Vanessa - April 4, 2010

Last week, I gave a workshop about local search at O’Reilly’s Where 2.0 conference. (I also did a short video on the topic.) One of the things I talked about was how important it is for local businesses to be visible in web search and map search results. After all, over 90% of us online [...]

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