Category: Integrated Marketing

I noticed on Techmeme today that a chiropractor has sued an ex-patient for posting a negative review of his practice on Yelp. Much of the commentary has been around whether it’s risky for people online to post things that are negative. You might get sued if you’re not careful. Will this case set … Continue reading »

As I was logging into Facebook to check out the redesign, I noticed this little checkbox to “set Facebook as your home page”. I don’t recall seeing that before. I am impressed that it’s not selected by default. Once they get all those default home pages, they just need to expand their partnership … Continue reading »

Email marketers know that people tend not to open marketing mail that gets sent on the weekend. We spend Saturdays and Sundays maximizing our time in the sun and the breeze by watching TV and bad movies on cable, erm, I mean rollerblading and picnicking in the park. People also don’t open mail … Continue reading »

On Tuesday, I gave a webinar on how businesses can use social networking to learn about their customers, deepen their relationships with customers, and provide more effective and responsive customer service. You can view the archived version of the webinar for free. When you click that link, it looks like it’s for registration … Continue reading »

When monitoring what people are saying about you and your brand online, you have two main choices. You can use Google Alerts as well as search a variety of social media and social networking sites manually, or you can pay a reputation management firm to do expensive monitoring for you. Now you have … Continue reading »

The thing about Feedburner subscriber numbers is that Feedburner has to rely on the feed readers to report accurate numbers. If a reader doesn’t report or reports incorrectly, then the whole Feedburner stat is thrown off. In reality, subscriber numbers are even less useful to track than page views (my in-depth review of … Continue reading »