Category: Integrated Marketing

Sometimes, you look around, and suddenly you have a real company! And you realize that you need to take a step back and make sure you’re focused on your vision and why you’re investing so much time and energy. That’s exactly what I’ve done and what you’re seeing with the new site. Welcome! … Continue reading »

Last week, Google, Microsoft, and Yahoo announced a joint alliance of schema.org, which provides standardized support for a number of microdata formats. Today at SMX Advanced, the engines (well, representatives from them, not the anthropomorphized code with human shape — that would just be creepy) will be on stage at The Really Complicated … Continue reading »

Sometimes, we take branded search (searches for your brand name or domain name) for granted. We just assume that people who know our name will find us. Today, I wanted to book a flight on BMI (more accurately known as British Midlands Airways). First, I tried direct type in to bmi.com. That was … Continue reading »

Some sites like to play music when you land on them. I’m not sure why. I suppose they want to envelop the visitor into an entire “experience” or set a mood or portray their musical point of view. (Phrase unapologetically stolen from the Food Network’s food reality show where the judges are always … Continue reading »

When I saw the GoDaddy Superbowl ads I thought, Oh GoDaddy. There you go again. It was so typical and expected of them, I couldn’t even bring myself to be offended. But I did wonder, was it really working? Sure, an ad with two naked women in a shower that ends with a … Continue reading »

Yesterday on Search Engine Land, I scored the search presence of select Superbowl advertisers. Most had some presence, but not necessarily for what people were searching for, and in many cases, the search results display was abysmal. Two big problems I saw were: Overuse of microsites Failure to check (and fix) the search … Continue reading »