Category: Content Strategy

Steve Rubel recently wrote a blog post about measuring online influence. He concluded that Google PageRank is the ultimate way to measure online influence. I completely disagree. I agree with him that we need better measures and the ones that we have are looking through a glass darkly (at best), but PageRank is … Continue reading »

Last week at SES, I sat in on the Black Hat, White Hat session. The panelists gave their definitions of “white hat” and “black hat” SEO, and then talked about particular techniques, such as paid links, and whether they thought they were OK or not. The panelists talked about shades of gray and … Continue reading »

This is the second part of my multi-part series on link building as part of a larger online marketing effort. In part one, I talked about the various facets of the overall value of links. If you’re unsure of what to do with the myriad of signals people talk about regarding links, just … Continue reading »

I’ll be in Dublin in a couple of weeks, speaking at Search Marketing World and I’m staying a few extra days to hang out with friends. I was looking for a hotel downtown and did a Google search for the best hotel to stay in downtown dublin. Apparently, it’s the Leeson Inn. (In … Continue reading »

Today, I gave a talk about link building and focused particularly on: Understanding what links are most valuable Link analysis: assessing where you’re at now The importance of anchor text and how to get the text you want most The easiest way to get valuable links (yes, it’s exactly what you think) This … Continue reading »

I recently came across a post Alex Bosworth did a while back called “Google is destroying the web and you don’t even know it” in which he said: “Unfortunately this [that everyone uses Google for search, and therefore online businesses need to be found on Google] means you need to do Search Engine … Continue reading »