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Category: Content Strategy
May 11, 2010
This morning, TechFlash noted that Drugstore.com is expanding its microsite strategy around product categories. The growing list now includes: deluxesalonsupply.com beauty.com visiondirect.com sexualwellbeing.com athisbest.com thenaturalstore.com allergysuperstore.com Possibly you can already tell based on my headline that I think this is not the awesomest strategy ever. I could call it short-sighted, misguided, any number … Continue reading »
April 4, 2010
Last week, I gave a workshop about local search at O’Reilly’s Where 2.0 conference. (I also did a short video on the topic.) One of the things I talked about was how important it is for local businesses to be visible in web search and map search results. After all, over 90% of … Continue reading »
July 19, 2009
Today, I was browsing apartment rentals in Riga, Latvia. I was searching via the Flock toolbar, which defaults to Yahoo search. I found a pretty good result that had all kinds of apartments, with prices, descriptions, pictures, and maps, and lots of great information about the area. This wasn’t a fly-by-night operation, autogenerated … Continue reading »
A few weeks ago, John Dvorak wrote an article on pcmag.com titled Why Google Must Die. It’s all about how SEO is destroying the internet, puppies, and rainbows. It’s SEO is the Worst Thing Ever Invented all over again. Actually, Dvorak takes a bit of a different spin than the typical “SEO helps … Continue reading »
November 18, 2008
This category contains fundamental building blocks about search engine optimization (SEO). You might also want to check out the following blog posts I’ve written: SEO Basics The Power of Search: Driving Traffic to Your Blog The First Rule of Indexing: Make Sure You’re Letting Your Site Be Indexed Increasing Search Indexing Coverage with … Continue reading »
October 13, 2008
I just read Jeff Atwood’s post on Coding Horror about the importance of Sitemaps. I’m always eager to hear about people’s experiences since I spent so much time on XML Sitemaps and getting sitemaps.org launched while I was at Google. Sitemaps, of course, are supported by Google, Yahoo, and Live Search. All you … Continue reading »
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