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Nine By Blue founder Vanessa Fox is author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, which has been called the “search marketing bible” by technology leaders. Be sure to pick up your copy today.
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Vanessa Fox: Videos and Podcasts
Below are links to videos and podcasts that Vanessa has appeared in over the years. You can also read her print interviews or request an interview. Don’t forget to catch Office Hours, Vanessa’s live weekly podcast every Thursday at 1pm PT/4pm ET.
Where 2.0 2011, Vanessa Fox, “Rebecca Black Memes”
04/28/11 – Ignite is a fast-paced geek event where speakers are given 20 slides, each shown for 15 seconds, giving each speaker 5 minutes of fame. The first Ignite took place in Seattle in 2006, and since then the event has become an international phenomenon, with gatherings in Helsinki, Finland; Paris, France; New York, New York; and many other locations.
Future of Marketing 2: Technology-driven Personalization
03/28/11 – Vanessa Fox joins the Future of Marketing Series. A collection of 60-minute online events featuring dynamic presentations from leading speakers in marketing.
SEO Primer: How we Search and How Search Works
03/16/11 – The NPC’s professional development committee presents a session with Vanessa Fox, who worked at Google and built Webmaster Central, which provides tools, information, and community for site owners about how their sites are performing in Google’s search engine.
SEO theories may be obvious to those who have been involved in search for any length of time, but for people who haven’t, it can be difficult to know what’s concrete advice, what’s speculation, and what’s just plain terrible. For that matter, it can be difficult for those outside of SEO to know what’s smart and what’s considered search engine manipulation.
Gaming your Google Search
02/22/11 – There are few forces more powerful on the Web than Google’s search algorithm. Online retailers engage in intense competition to climb the ranks of search results for “dresses” or “area rugs.” But a growing number of businesses are turning to underhanded, “black hat” tactics to game the system. We’ll learn how it works and who, if anyone, is cracking down on these practices.
Vanessa Fox Discusses Marketing in the Age of Google
01/25/11 – Vanessa Fox talks about Marketing In the Age of Google on BRAINSTORMIN’ with Billy the Brain.
Failcon 2010: Geeks Uncensored
11/29/10 – Vanessa talks about her book, Marketing in the Age of Google, and her love of coding.
Watch the video: Geeks Uncensored
SpoolCast: SEO and User Experience in Harmony with Tamara Adlin and Vanessa Fox
11/02/10 – SEO and User Experience shouldn’t be at odds with one another. Hear Vanessa Fox and Tamara Adlin tell us in this week’s SpoolCast with Jared Spool.
SearchLabs: Interview with Dennis Goedegebuure
10/18/10 – Vanessa gets technical about search in an interview with Dennis Goedegebuure while in Brazil for SearchLabs 2010.
WebProNews:
09/25/10 – Although Google rolled out Caffeine this summer, people are still finding its true impact. From the very beginning, Google has said that it was not a change to the ranking algorithm. However, it could impact ranking and many other areas, as Vanessa Fox of Nine By Blue explains.
Cranky Geeks 236
09/20/10 – A New Twitter, IDF 2010, The Killer Kindle Ad, Halo Reached, Steve Jobs the Ninja, and more!
Watch the video at Cranky Geeks
WebPro News: Google I/O
06/25/10 – Vanessa takes a moment to talk to WebPro News about the accuracy of Search Results and HTML5
Avvo Webinar: Marketing in the Age of Google
06/13/10 – Vanessa joins Conrad Saam to talk about search and her book.
SEO site review session from Google I/O 2010
06/13/10 – Vanessa Fox joins Matt Cutts, Greg Grothaus, and Evan Roseman on a Site Review session at Google I/O
WordPress Community Podcast
05/26/10 – Vanessa is guest host on Webmaster Radio’s WordPress Podcast with Joost de Valk from Yoast and Frederick Townes of w3-edge.
Listen over at Webmaster Radio
Duct Tape Marketing Interview
05/26/10 – Vanessa is interviewed by John Jantsch about her book, Marketing in the Age of Google.
Listen to the entire interview at DuctTape Marketing
Seattle Public Library Podcast: Technology and Its Impact on the Future of Libraries
05/14/10 – Library Board trustee Eric Liu moderated a discussion on the future of libraries featuring panelists Mike Crandall, Debbie Cook, Vanessa Fox, and Monica Guzman on May 8, 2010 at The Seattle Public Library.
Listen to the audio: Technology and Its Impact on the Future of Libraries
WebExpo Forum, Brazil
04/26/10 – Vanessa is interviewed at the WebExpo Forum in Brazil.
Oreilly Media, Where 2.0
04/26/10 – Vanessa is interviewed at Oreilly’s Where 2.0
WebProNews at SMX West 2010
04/05/10 – WebProNews talks with Avinash Kaushik, the Analytic Evangelist for Google AdWords & Vanessa Fox at SMX West
MIT Enterprise Forum: The Semantic Web
03/29/10 – Vanessa joins the MIT Forum to talk about the emergence of the Semantic Web.
Marketing Should Be About “And” Rather Than “Or”
03/17/10 – You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a “_____ killer”, when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well.
Cranky Geeks: Tesla Files for IPO, Big Tech Roaring Back
02/17/10 – The Topics: Apple iPad Fever: Is it Evil? – Big Tech Comes Roaring Back – Will Microsoft Ever Get the Web Right? – Is eBay Facing Seller Revolt? – Google Announces Bounties for Bugs
WebProNews- Marketing in the Age of Google
11/24/09 – Mike Mcdonald of WebProNews catches up with Vanessa at pubcon 2009 about her new book, Marketing in the Age of Google.
NVI solutions – Google Caffeine
11/24/09 – NVI solutions interviews Vanessa at Pubcon 2009 about Google Caffeine.
Pubcon 2009 with Lee Odden
11/17/09 – Marketing in the Age of Google Interview with Lee Odden
Search Marketing Expo Advanced 2009
11/02/09 – Vanessa Fox was caught on camera by SeoExpertTV on the SEO Vets Mega Session:
CrankyGeeks With John Dvorak
08/03/09 – Vanessa makes an appearance on episode 174 of Cranky Geeks.
WebProNews: Vanessa’s SEO Checklist
06/02/09 – Mike McDonald sits down with Vanessa Fox to talk about her presentation at SMX advanced.
Seattle Tech Startup
05/22/09 – Vanessa spoke at Seattle Tech Startup’s monthly meeting.
CrankyGeeks With John Dvorak
02/18/09 – Facebook Backpedals, SEO Fiascoes, Google, Yahoo and Microsoft Unite, iPhone App Gold Rush, and more…
WebPro News: Nathan and Vanessa Discuss the Upcoming O’Reilly Found Conference
12/11/08 – These great minds have come together on two projects geared toward developers. JaneandRobot.com is a site they created that discusses the fundamentals of search engine optimization from a web developer’s perspective.
The second is the O’Reilly Found Conference. With this event, Vanessa and Nathan hope to change the historical idea that search is a marketing activity since it is now just as critical to technical architecture. The target audience for the conference is designers, IT professionals, and entrepreneurs.
Most of the search conferences such as SMX and SES focus primarily on the marketing angle of search. Marketers go home and pitch all their new ideas to their IT departments who have trouble believing the changes are necessary. Vanessa and Nathan want to help bridge that communication gap and allow the marketing and the IT departments work together.
In the above WPN video, Nathan gives a couple of examples of the type of issues that will be addressed at the conference.
CrankyGeeks with John Dvorak
12/10/08 – The basis for Google page-ranking is to equate popularity with quality, and once you look at the information developed by SEO experts, you learn that this strategy barely works, I [John Dvorak] argued in a recent column. I suggest rethinking the basic organization of the Web itself. Vanessa thinks differently.
WebPro News: Making Your Social Media Campaign Work
11/17/08 – Social media has taken over. Companies now realize how powerful it is for raising brand awareness and engaging with customers. But a lot of money can be lost if a social media campaign is not efficiently conducted.
SMX London 2008
11/03/08 – Mark Bovenkerk catches Vanessa after a panel at SMX London and asks her about her visions of how SEO will evolve in the next few years.
Webmaster Radio SEM Synergy: Web Dev and Webmaster Guidelines
09/10/08 – Then Virginia talks to Vanessa Fox, best known for her role in developing Google Webmaster Central and expanding the Google Webmaster Guidelines. Vanessa is also author of the blog Vanessa Fox. Nude. and is part of the team behind Jane and Robot. At Jane and Robot, Vanessa writes about the intersection of Web developer issues and SEO. She talks to Virginia about what developers need to remember about Google’s new Flash crawling ability, as well as her thoughts about redirecting the black hat/white hat debate. She also explains what she’s doing to help coordinate developer sessions at SMX East.
WebPro News: Catching Up With Vanessa Fox
08/29/08 – Vanessa Fox has been credited and recognized for creating Google’s Webmaster Central, but that’s only the beginning. As she tells WebProNews, she has been quite a busy lady since she left Google. Aside from speaking, writing, organizing conferences, and blogging, Vanessa has two new projects to add to her resume. She has launched The Jane and Robot Mission to help bring search marketers and Web developers together. She also has a new blog called Nine By Blue in which she plans to write about holistic online marketing and search analytics from a reference standpoint.
Real Estate Radio: SEO 101
08/26/08 – We closed the show speaking with Vanessa Fox from Nine by Blue. Vanessa is an expert in SEO and Google and actually developed Google’s Webmaster Central. We talked with Vanessa about a number of topics including what the top criteria are for search engine rankings, how to find out your web traffic, the myth of the Google sandbox, words needed for a post to be indexed, and so much more.
Webmaster Radio SEO 101: REP and Managing Robot Access
06/12/08 – Vanessa Fox discuses the Robots Exclusion Protocol and Managing Robots Access To Your Website, including managing capabilities and implementing the REP, plus she answers a listener question about page redirects that are disallowed.
Microsoft adCenter Community Blog: SEO and Web Analytics
04/14/08 – At Search Marketing World in Dublin a couple of weeks ago, Vanessa Fox kindly agreed to have a chat for 10 minutes (in a very noisy corridor) about search engine optimisation (SEO) and analytics, and how marketers can use analytics to inform decisions they make about what and how to optimise.
Search Marketing Now Webinar: Social Networking 101
03/11/08 – You’ve signed up for LinkedIn, created a profile on Facebook, and joined Twitter. Now what? Everyone’s talking about how social networking is a great way to build brand loyalty, increase customer service and drive more traffic. But how? Not only must you learn how to build a profile and engage with other users – you’ve got to incorporate these sites into your existing marketing activities. Who has the time to follow all these sites? Does it really pay off? This webcast provides an introduction to social networking – which sites are out there, how you use them, and how to figure out what makes the most sense for your business.
Search Marketing Now Webinar: SEO Strategies for Large Web Sites: Using Content to Build Links and to Drive Traffic
01/15/08 – In this webcast, Vanessa Fox, Features Editor at Search Engine Land, and Rupali Shah, Senior SEO Consultant at 24/7 Real Media, will discuss link-baiting – the process of creating compelling content that gets people talking and linking your way, how it has become a proven tactic for companies large and small – and how you can use it to maximize your online marketing success. With their combined experience, you will get both the search engine and the client/ agency perspective.
Webmaster Radio GoodKarma: Using Twitter
12/27/07 – Natala Menezes from Microsoft adCenter stops by to talk about Twitter and the five best Twitter services you might not know about.
SEOmoz Whiteboard Friday: Blended Search
12/27/07 – To round out our last episode of 2007, we brought our good friend and search industry celebrity, Vanessa Fox, into Whiteboard studios to talk about Vertical Search (or Search 3.0, if you will). Vertical, Blended, Shaken, Stirred…however you like your search results mixed, this aspect is one that is becoming increasingly more important in our industry. As the engines work harder to integrate results, it offers tremendous opportunities (and challenges) in getting different content media for the same site to rank for target terms.
Webmaster Radio GoodKarma: Guest Rand Fishkin of SEOmoz
12/20/07 – Catching up with Rand Fishkin of SEOmoz.
WebPro News: Pubcon 2007 with Matt Cutts
12/11/07 – WebProNews catches up with the Head of Google’s Webspam Team and Software Engineer, Matt Cutts and the Features Editor of Search Engine Land, Vanessa Fox at PubCon 2007 in Las Vegas. The interview spans a number of topics from two of the top names in the field. Both discuss page rank reduction, site hacking and how you can stop it. They also talk about subdomain changes, especially related to Google.
Webmaster Radio Good Karma: with Nate Buggia of Microsoft’s Live Search Webmaster Center
12/06/07 – Catching up with the latest news with Live Search Webmaster Center.
Reachd: Real Estate SEO 101
12/04/07 – Watch the video
Webmaster Radio GoodKarma: Paid Links with Todd Friesen
11/29/07 – Listen to the podcast
Webmaster Radio SEO Rockstars: Mac vs. Windows
11/17/07 – Listen to the podcast
Webmaster Radio GoodKarma: Paid Links
11/01/07 – Listen to the podcast
CrankyGeeks with John Dvorack
10/09/07 – Watch the video
Online Marketing Blog: Zillow’s Advertising Platform
10/02/07 – Watch the video
WebPro News: All About Zillow
09/28/07 – Watch the video
netznews.tv
09/03/07 – Watch the video
Online Marketing Blog: Google Webmater Tools
08/24/07 – Watch the video
Webmaster Radio: Daily Searchcast
07/09/07 – Listen to the podcast
WebPro News: Blogging and Google Webmaster Central
04/25/07 – Watch the video
WebPro News: with Rand Fishkin at SES
04/12/07 – Watch the video
The Tech Conference Show: BlogHer Business
03/27/07 – Listen to the podcast
American Marketing Association: Search Engine Marketing
04/24/07 – I had the distinct pleasure of spending an hour on the phone with Vanessa Fox, Product Manager of Google Webmaster Central, interviewing her just over a week ago. Our discussions ran the gamut of SEO issues — redirects, duplicate content, AJAX, Flash, PageRank, and of course, the wealth of tools and reports that Google has made available in their Webmaster Central.
Webmaster Radio Search Pulse: Google Links Report Launch
02/08/07 – In this edition we had a special guest on, Vanessa Fox of the Google Webmaster Central team, to discuss the new Google link tool available within the Sitemaps tool. In addition, we talked about Google Personalized search and what SEOs should know. We discussed the Panama rankings score release, PageRank and SEO, Site Explorer features, Google local results and signals of poor SEO sites.
Webmaster Radio GoodKarma: Googlebot and Subdomains
01/25/07 – Listen to the podcast
WebPro News: Discussing Sitemaps
12/06/06 – Sitemaps.org, born of historic collaboration between Google, Yahoo and Microsoft, intends to simplify the tenuous endeavor of directing search engines to your site’s relevant content. Thus, sitemaps are garnering renewed focus and while the forge is still hot, Vanessa Fox helps clear the smoke.
WebPro News: Sitemaps.org Search Engine Alliance
11/16/06 – In an exclusive video interview with WebProNews Yahoo and Google announced a collaborative site called sitemaps.org.
Webmaster Radio Click This: Tools for AdSense Publishers
09/25/06 – Listen to the podcast
Webmaster Radio Daily Searchcast: Buffy and SEO
08/31/06 – Last week, I [Danny Sullivan] partnered up with Vanessa Fox from Google Webmaster Central to do a special edition of WebmasterRadio’s Good Karma show. Vanessa’s a big Buffy The Vampire Slayer fan. So am I. We thought there were search marketing lessons to be learned from Buffy.
Webmaster Radio GoodKarma: Guest Matt Cutts
08/30/06 – Matt Cutts and I take over GoodKarma while GoodROI (Greg Niland), the program’s regular host, is on vacation. We’ll talk about a little of everything, including giving Danny Sullivan career advice (if he ever decides to get out of search — which we hope he never does — he can always pursue a career in song), Google’s handling of words with accented characters, display date changes in Google cached pages, and the not-so-nice side of SEO.
Webmaster Radio Good Karma:
02/04/06 – Listen to the podcast