About Nine By Blue

Vanessa Fox, the founder of Nine By Blue, has spent nearly two decades working at the intersection of user experience, marketing, technology, and the web.  While at Google, she built Webmaster Central to help site owners better understand how their sites perform in unpaid search and why. It was there that her past experience came together and, pardon the pun, everything clicked.

Ranking well in search engines isn’t about chasing out algorithms and ranking signals, it’s about providing real value. The search data from the millions of searches that happen each day give invaluable insight on what potential customers really need, and organizations that build products and content that meet those needs not only see long-term success in organic search, but better engage their audiences and meet their business goals.

So, Vanessa set out to transform that state of search engine optimization, to evolve the practices of marketing, product strategy, and technical development to incorporate our searching culture. How we as consumers think about research, purchasing, and accessing information has radically changed now that search and the web is ubiquitous. Therefore, we must radically change to meet our audiences where they are.

To that end, Vanessa wrote a book that outlines how to create a business strategy throughout an organization that keeps these things in mind. And with Nine By Blue, she’s created a framework, education and training program, and custom reporting suite that organizations can use to execute on that strategy.

A site’s technical architecture is also key to online success, and at Nine By Blue, you’ll find some of the techiest geeks around. Real solutions to technical issues aren’t easy, but we dive in with your developers and work through the specifics with them, then ensure their ongoing processes keep problematic issues from popping up again.

Why Nine By Blue? You take numbers (the amazingly amount of data available online) and mix in a bit of color (you are looking to connect with real people after all) and build something real and long-lasting that both your audiences and search engines love.

For more, check out our:

• Learning Center
• Custom reporting suite
• Services